Richard Branson engagement report
@richardbranson - 11M followers on X
Measured over 2 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2.7K interactions against 11M followers, an engagement rate of 0.024%. Posts are seen about 2.3M times each, and 0.119% of those impressions turn into an interaction. That is about 20.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% link out. The account's strongest tracked post pulled 272K interactions, about 99x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 3, 2026.
Where this sits in the catalog
At 0.024%, Richard Branson sits above the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 137 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 10, 202599x their median
BREAKING NEWS The Norwegian Nobel Committee has decided to award the 2025 #NobelPeacePrize to Maria Corina Machado for her tireless work promoting democratic rights for the people of Venezuela and for her struggle to achieve a just and peaceful transition from dictatorship to democracy. #NobelPrize
- Jan 7, 2026
The Lion of Iran has awakened. Iranians are rejecting Islam, the Islamic Republic, and Sharia Law en masse. I've never been more proud to be Iranian. ❤️ https://t.co/epelSNl5yS
- Nov 21, 202522x their median
This is not a peace plan for Ukraine https://t.co/GQUWZBUPgp
- Oct 20, 202512x their median
The utter irony of Putin and Trump meeting soon in Budapest to jointly seal Ukraine’s fate should not be lost on anybody. This is the very same city where the US, the UK, and Russia came together 31 years ago to give Ukraine ironclad assurances that its territorial integrity would be respected and protected within existing borders in exchange for giving up a third of the world’s nuclear weapons (to Russia!). Ukraine trusted the US, trusted the UK, transferred all its nuclear weapons to Russia, and joined the Non-Proliferation Treaty. Within 20 years, Putin effectively ripped up the Budapest Memorandum, ignored Russia’s pledge, and invaded and annexed Crimea. In 2022, Russia’s full-scale invasion of Ukraine finally removed all remaining doubts about Putin’s imperial greed. If treaties and agreements between countries are to be trusted, the US and the UK must stand by the original Budapest Memorandum and give the Ukrainians everything they need to push Russia out of Ukraine, as President Trump said he would do before taking Putin’s latest call. It is the only way for Ukraine to get its territory back and put an end to this brutal invasion. If the US and Russia continue to ignore the Budapest Memorandum of 1994, how on Earth can Ukraine be expected to have any faith in yet another Budapest memorandum signed in the same city between Russia and the United States? They can’t.
- Aug 28, 2025
#Gaza is at a breaking point. I've just seen it myself. @WFP operates in conflict zones all over the world. Families in Gaza are starving—and we know how to deliver at scale. We must revive our network of 200+ food distribution points, community kitchens & bakeries ASAP.
- Jan 10, 2026
Imagine fearing and hating your own people so much that you have to stop them from communicating with the rest of the world. The mullah regime is finished. #Iran #IranProtests
- Dec 11, 20253.8x their median
In awe of the extraordinary bravery of Maria Corina Machado to make a daring escape from Venezuela and travel to Oslo, arriving just hours after her daughter accepted this year’s Nobel Peace Prize on her behalf. This is her moment to openly speak about Venezuelans’ desire for freedom and democracy. For the first time in 18 months, she doesn’t have to fear arrest or worse. I am reminded of the concert for Venezuela we helped organise almost seven years ago in Colombia. Hundreds of thousands of Venezuelans showed up for a joyful day of music and dance, hoping for a better future. Millions more are now spread around the world, waiting for the day the regime falls and Maduro steps down, so they can return to a free country. Maria Corina embodies all their hopes and aspirations. I have seen few leaders more capable of uniting and leading a nation. On this day, my heart goes out to @MariaCorinaYA and all Venezuelans. Congratulations! https://t.co/hSbtclfm3W
- Oct 31, 20253.1x their median
Such a powerful interview with the Prime Minister of Poland, Donald Tusk on the risk of a permanent forever war in Ukraine, unless the world steps up. Ukraine is prepared to keep fighting for another two or three years, but no country should have to face a decade of war. As Tusk said, the real question is not whether Ukraine will survive, but how many lives will be lost along the way. Where do you draw the line on human lives. He also warned that complacency in the West is dangerous. Russian cyberattacks, sabotage, and disinformation are already happening across Europe. The idea that this is “someone else’s war” must end. As I have said countless times: freedom anywhere depends on defending it everywhere. It’s a stark truth: peace, democracy, and security can’t be taken for granted. They demand courage, unity, and sacrifice. These are values that Ukraine shows every day on the frontlines. As Tusk put it: “You have no chance to win if you are not ready to fight or at least to sacrifice something.”We must all stay awake, stay united - and never give up on peace: https://t.co/4dvNSvjG1O @donaldtusk
- Sep 3, 20262.0x their median
Iran has executed at least 900 people this year alone. Let that sink in. The arbitrary executions must stop: https://t.co/AOtF2Nud37
- Jan 20, 20262.0x their median
As much of the world is focused on other crises, Russia continues to target Ukraine’s energy infrastructure in the midst of a bitter winter: https://t.co/w3I2p0D9Mf
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2.7K interactions against 11M followers, an engagement rate of 0.024%. Posts are seen about 2.3M times each, and 0.119% of those impressions turn into an interaction. That is about 20.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% link out. The account's strongest tracked post pulled 272K interactions, about 99x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Richard Branson's engagement rate on X?
- Richard Branson (@richardbranson) has an engagement rate of 0.024%, based on the median interactions across 2 original posts from the last 30 days against 11,458,824 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, Richard Branson sits above the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @richardbranson have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @richardbranson post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 0.13 posts per day across the measured window.