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revista piauí engagement report

@revistapiaui - 1.4M followers on X

Measured over 99 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.079%
of 1.4M followers
Per impression
6.26%
17K views on a typical post
Reach
1.26%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.179%
31 bookmarks on a typical post
Posting rate
3.33/day
active 100% of days
Peak time
18:00 UTC
Friday

A typical post picks up 1.1K interactions against 1.4M followers, an engagement rate of 0.079%. Measured over 99 original posts, its engagement rate beats 67% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 6.26% of those impressions turn into an interaction. That is about 1.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 99 posts sampled, 69% carry an image or video and 92% link out. The account's strongest tracked post pulled 36K interactions, about 33x its own typical post.

Measured over 99 original posts from a 30-day window, last computed on October 25, 2026.

Compared with accounts its own size

revista piauí's engagement rate beats 67% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 93% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.079%, revista piauí sits above the 25th percentile of the 205,261 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video69% of posts+111%+108% to +115%34K
Outbound link92% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 69% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 92% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 215 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 22, 202633x their median

    Julho de 2020. No meio da pandemia, um passeio de lancha reuniu o senador Flávio Bolsonaro, lobistas da Covaxin e garotas de programa. Por @joao_batistajr, @anaclaracosta e @brenopires https://t.co/eiw7iHC7kh

    22K10K2.6K1.1K595K viewsView on X
  • Oct 23, 202623x their median

    EXCLUSIVO. Reuniões e pagamentos a uma consultoria ligada ao filho do ministro Kassio Nunes Marques antecederam decisão favorável a Daniel Vorcaro no STF Por @brenopires e Pedro Tavares Leia: https://t.co/EWiR2KSv80 https://t.co/tLAnH0keaw

    15K7.8K1.3K735203K viewsView on X
  • Sep 21, 202620x their median

    Exclusivo. Flávio Bolsonaro conseguiu 200 mil reais por emenda parlamentar para projeto em área de milícia a pedido de criminoso apontado como elo entre o matador de Marielle e os irmãos Brazão, mandantes do assassinato da vereadora. Por @brenopires https://t.co/LhhQc0iDGo https://t.co/wh1MNpPRqg

    16K4.6K732352738K viewsView on X
  • Oct 15, 202615x their median

    As 125 mensagens que reconstituem a noitada patrocinada por Daniel Vorcaro para o ministro Kassio Nunes Marques Por @brenopires, @anaclaracosta e @joao_batistajr https://t.co/UHZcIIp30z

    12K4.3K232379252K viewsView on X
  • Sep 24, 202613x their median

    Exclusivo: Flávio Bolsonaro viajou em jato de Vorcaro Voo em janeiro de 2025 se deu na mesma aeronave em que o ministro Alexandre de Moraes foi filmado desembarcando sete meses depois Por Breno Pires https://t.co/XRXcFG4Zmg

    11K2.7K507252725K viewsView on X
  • Oct 24, 202613x their median

    Mensagens obtidas pela piauí mostram que Vorcaro manteve contato frequente com Nunes Marques enquanto o STF julgava uma ação com impacto sobre interesses bilionários do Master. Leia a reportagem de Breno Pires e Pedro Tavares no site da piauí: https://t.co/A0hcC9Wook

    9.3K4.3K25011772K viewsView on X
  • Sep 1, 202613x their median

    “Liberei mais uma hoje” Um relatório inédito do Coaf mostra que os repasses de Daniel Vorcaro para Dark Horse foram ainda maiores do que Flávio Bolsonaro admitiu Por Breno Pires https://t.co/IGFykiZDdc

    9.9K3.1K384256287K viewsView on X
  • Oct 21, 202610x their median

    Documentos obtidos pela piauí no Brasil e no exterior indicam que Flávio Bolsonaro foi sócio indireto da Best Bet, uma casa de apostas online ligada a seu amigo Willer Tomaz. A PF pediu ao STF a abertura de um inquérito para investigar a suspeita. Leia: https://t.co/Ugs6i0lGVO https://t.co/OyYTLb3kkd

    6.7K3.4K84021553K viewsView on X
  • Oct 1, 20269.6x their median

    Como funcionava o departamento de entretenimento e sexo montado pelo ex-banqueiro para seduzir poderosos Por @joao_batistajr, @anaclaracosta e @brenopires https://t.co/T8JPZQwQz0

    8.3K1.8K80251409K viewsView on X
  • Oct 23, 20269.4x their median

    A Polícia Federal solicitou ao STF a abertura de um inquérito para investigar a suspeita de que Flávio Bolsonaro era sócio oculto da Best Bet, a casa de apostas online que operava com a loteria do seu aliado Cláudio Castro. Leia no site da piauí: https://t.co/toeK5Hhrak https://t.co/ZxSakOo73K

    6.2K3.0K86513264K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.1K interactions against 1.4M followers, an engagement rate of 0.079%. Measured over 99 original posts, its engagement rate beats 67% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 6.26% of those impressions turn into an interaction. That is about 1.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 99 posts sampled, 69% carry an image or video and 92% link out. The account's strongest tracked post pulled 36K interactions, about 33x its own typical post.

What is revista piauí's engagement rate on X?
revista piauí (@revistapiaui) has an engagement rate of 0.079%, based on the median interactions across 99 original posts from the last 30 days against 1,373,294 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.079%, revista piauí sits above the 25th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @revistapiaui have real engagement?
Its engagement rate beats 67% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @revistapiaui post?
Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 3.33 posts per day across the measured window.

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