Peel Region engagement report
@regionofpeel - 61K followers on X
Measured over 40 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 3 interactions against 61K followers, an engagement rate of 0.005%. Measured over 40 original posts, its engagement rate beats 9% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.285% of those impressions turn into an interaction. That is about 1.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 95% carry an image or video and 90% link out. The account's strongest tracked post pulled 8 interactions, about 2.7x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on September 29, 2026.
Compared with accounts its own size
Peel Region's engagement rate beats 9% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Peel Region sits above the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 95% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 90% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 90% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 252 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 21, 20262.7x their median
It’s getting dark earlier.🌃 As daylight hours shorten, don’t forget to turn on your headlights when you’re driving. In work zones, slow down and drive cautiously to help protect the workers on our roads, who might be difficult to see. Learn more at https://t.co/Xw3QL4jTyS https://t.co/GM9kJOSZP5
- Sep 25, 20262.3x their median
Weekly yard waste pickup starts next week in Brampton and Mississauga. Urban Caledon will continue to receive bi-weekly yard waste collection, and pickup in rural Caledon continues on designated Fridays. To find your pickup day, visit https://t.co/z75ubx1Kpr https://t.co/M5m2dJZJMC
- Sep 20, 20262.3x their median
Ticks aren’t just found in rural areas! They can be found in: 🏙️Cities 🏘️Suburbs 🛝 Playgrounds 🌳Backyards Learn how to reduce tick habitats around your home at https://t.co/ud5FRf7171 https://t.co/SL8f9iP95W
- Sep 28, 20262.0x their median
What’s Vision Zero? Vision Zero is our goal of reducing and eliminating injuries and fatal collisions by providing safer travel measures across Peel, because no loss of life is acceptable due to a motor vehicle collision. Visit our website to learn more: https://t.co/2yoXQW6EgI https://t.co/6awQLruVcy
- Sep 25, 20262.0x their median
Opening a new business is an exciting venture, but make sure you’re doing all you can to protect your future customers’ health and safety. 📋✔️ You can find guidance for operating safely and business requirements at https://t.co/RhpLYA1any https://t.co/1uomvp8I4T
- Sep 15, 20262.0x their median
On your garbage exemption day, garbage tags are not needed. Visit our website to find your pickup day: https://t.co/srPHEgEOuI https://t.co/0LvHir7LmK
- Sep 22, 20261.7x their median
Heads up! Emergency drone delivery coming to Bolton. 👇 Starting today, residents in Bolton who call 911 for certain emergencies may receive critical life-saving equipment delivered by drone to support them in the crucial moments before @Peel_Paramedics arrive. https://t.co/yHVGwVc7dr
- Sep 16, 20261.7x their median
Are your child’s vaccine records updated? Peel Public Health reminds families to report their child's updated vaccination records to avoid school disruption. Read more on our website: https://t.co/gbaKC0TgpS https://t.co/chFAqUaHWa
- Sep 16, 20261.7x their median
Locally grown pears are now available in Peel. 🍐 Support local farms and enjoy fresh, seasonal produce close to home. Explore your options: https://t.co/RQcMWeAX7m https://t.co/uv0rOy18lY
- Sep 28, 2026
There will be no changes to curbside garbage, organics, or yard waste pickup due to the National Day for Truth and Reconciliation. For recycling information, visit https://t.co/pGT2Wwa6X1. All Community Recycling Centres will be closed September 30 and will reopen October 1. https://t.co/fxuzCiHalZ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3 interactions against 61K followers, an engagement rate of 0.005%. Measured over 40 original posts, its engagement rate beats 9% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.285% of those impressions turn into an interaction. That is about 1.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 95% carry an image or video and 90% link out. The account's strongest tracked post pulled 8 interactions, about 2.7x its own typical post.
- What is Peel Region's engagement rate on X?
- Peel Region (@regionofpeel) has an engagement rate of 0.005%, based on the median interactions across 40 original posts from the last 30 days against 60,698 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Peel Region sits above the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @regionofpeel have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @regionofpeel post?
- Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 1.33 posts per day across the measured window.