Rand Fishkin (follow @randderuiter on Threads) engagement report
@randfish - 467K followers on X
Measured over 5 original posts from a 30-day window, last computed on September 22, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 46 interactions against 467K followers, an engagement rate of 0.01%. Posts are seen about 9.6K times each, and 0.48% of those impressions turn into an interaction. That is about 2.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 20% are part of a thread. The account's strongest tracked post pulled 13K interactions, about 284x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on September 22, 2026.
Where this sits in the catalog
At 0.01%, Rand Fishkin (follow @randderuiter on Threads) sits above the 10th percentile of the 200,465 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.67% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 212 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 4, 2015284x their median
Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
- Jan 28, 20267.9x their median
NEW research: https://t.co/yE1LogIFHO If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐 https://t.co/r8R7IMSJm5
- Aug 12, 20265.3x their median
I'm worried that citation analysis research is misleading us... badly. AI tools often already know which brands they're going to search for and recommend, so looking at the sources or URLs ain't gonna help you much. Full report: https://t.co/lpoS9q7Bfp https://t.co/wZrPtucp76
- Jun 9, 20265.2x their median
NEW Research: https://t.co/wIrac9r0a3 From Jan-April of this year, 68.01% of Google searches in @Similarweb's mobile+desktop panel ended without a click. That's 12.5% growth from two years ago; the fastest we've seen the zero-click search trend rise in the last decade. https://t.co/hXV6dtG8hl
- Mar 12, 20264.2x their median
Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄 https://t.co/bz1SwSTfk4
- Mar 24, 20263.5x their median
SO MANY people are getting misled by "AI citation" research studies, and the concept of what it means to be "cited" by an AI response. I'm no expert, but the people who answered this question are: https://t.co/G1i8DH2IQu Thanks to @lucatag2015 for publishing this piece. https://t.co/VFjTatXf8o
- Mar 9, 20263.2x their median
97% of visitors to Google perform a search 56% of visitors to ChatGPT enter a prompt And only 35% of visitors to Yahoo perform a search Using this data (from last week's report), we updated SparkToro to better show which search & AI tools your audience uses 👇 https://t.co/gnlE7Ybb1R
- Jul 20, 20263.2x their median
The death of marketing attribution does NOT mean: - metrics are dead - time-series testing is dead - correlation between marketing activity and sales is false Important clarification (and examples) of what it does mean 👇👇👇 https://t.co/wkYZfxRkyg
- Jul 27, 20262.9x their median
I can't stop thinking about these three graphs from @Similarweb's report last week. And what they really mean, together, for how we should prioritize marketing work (and product design) 👇 https://t.co/q0a0KZQYmj
- Jul 21, 20262.7x their median
Google v. SerpApi: The Court Granted SerpApi's Motion to Dismiss https://t.co/UxWoNnXWxD https://t.co/GgAnnHfjCs
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 46 interactions against 467K followers, an engagement rate of 0.01%. Posts are seen about 9.6K times each, and 0.48% of those impressions turn into an interaction. That is about 2.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 20% are part of a thread. The account's strongest tracked post pulled 13K interactions, about 284x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Rand Fishkin (follow @randderuiter on Threads)'s engagement rate on X?
- Rand Fishkin (follow @randderuiter on Threads) (@randfish) has an engagement rate of 0.01%, based on the median interactions across 5 original posts from the last 30 days against 466,521 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, Rand Fishkin (follow @randderuiter on Threads) sits above the 10th percentile of the 200,465 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @randfish have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @randfish post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.27 posts per day across the measured window.