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Proenza Schouler engagement report

@proenzaschouler - 406K followers on X

Measured over 3 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Per follower
0.001%
of 406K followers
Per impression
0.308%
1.3K views on a typical post
Reach
0.32%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
13:00 UTC
Friday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 4 interactions against 406K followers, an engagement rate of 0.001%. Posts are seen about 1.3K times each, and 0.308% of those impressions turn into an interaction. That is about 0.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 67% link out. The account's strongest tracked post pulled 199 interactions, about 50x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 27, 2026. Recurring tag: #proenzaschouler.

Where this sits in the catalog

At 0.001%, Proenza Schouler sits below the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,482 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,403 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video67% of posts+111%+108% to +115%34K
Outbound link67% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 199 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Feb 10, 202650x their median

    Coming Soon: Fall Winter 2026 Runway February 11 New York, New York #proenzaschouler https://t.co/0bGBIwioU1

    1662011220K viewsView on X
  • Apr 7, 202535x their median

    Carrie Coon wears the Spring 2025 Addy Shirt and Phia Skirt in Leather Silk Fringe for the Hollywood Reporter #proenzaschouler #CarrieCoon #WhiteLotus Photography by Guy Aroch https://t.co/zvLtCCy5wX

    123142011K viewsView on X
  • Feb 11, 202618x their median

    Introducing the Proenza Schouler Fall 2026 Collection by Rachel Scott View the Collection now: https://t.co/qbMiYX4ZrI #proenzaschouler https://t.co/JkDUs1EvjA

    5713124.2K viewsView on X
  • Aug 18, 202514x their median

    Introducing the Menswear Capsule Collection. Defined by the Fall Winter 2025 season’s codes, the capsule includes plush knitwear, easy tailoring and art inspired prints. Available now, exclusively at https://t.co/rtzKz5Pxx2 and the NY Flagship at 153 Mercer St. #proenzaschouler https://t.co/V7SSKjvsOb

    496116.2K viewsView on X
  • Sep 2, 20258.5x their median

    Proenza Schouler is thrilled to announce the appointment of Rachel Scott as Creative Director. Read more on the announcement at: https://t.co/VvO924v1Lf #proenzaschouler https://t.co/0rB8bnGxD5

    236051.8K viewsView on X
  • Sep 10, 20255.8x their median

    Proenza Schouler Spring Summer 2026 A first gesture by Rachel Scott in collaboration with the Proenza Schouler Design Studio View the collection now: https://t.co/sJU5uf8R0n https://t.co/hbyRPbAPha

    165111.4K viewsView on X
  • Jul 23, 20254.5x their median

    Olivia Munn wears the Cora Dress in Black Pleated Crepe Chiffon #proenzaschouler #oliviamunn https://t.co/tLqgBc4Y2M

    162001.7K viewsView on X
  • Jul 24, 20254.3x their median

    Meryl Streep wears the Monogram Belt for ‘The Devil Wears Prada 2’ Filming #proenzaschouler #MerylStreep #TheDevilWearsPrada2 https://t.co/KSSwUc3fdA

    14300703 viewsView on X
  • May 21, 20253.3x their median

    Pamela Anderson wears the Addy Top in Off White, Olene Skirt in White Broderie Anglaise and Slope Shoulder Bag in Optic White #proenzaschouler #pamelaanderson https://t.co/0mixX4oOrN

    103001.3K viewsView on X
  • Apr 28, 20253.0x their median

    Summer 2025 Discover the collection now, at https://t.co/rtzKz5Pxx2 #proenzaschouler https://t.co/a7ks6l1aLE

    7410541 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#proenzaschouler

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4 interactions against 406K followers, an engagement rate of 0.001%. Posts are seen about 1.3K times each, and 0.308% of those impressions turn into an interaction. That is about 0.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 67% link out. The account's strongest tracked post pulled 199 interactions, about 50x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Proenza Schouler's engagement rate on X?
Proenza Schouler (@proenzaschouler) has an engagement rate of 0.001%, based on the median interactions across 3 original posts from the last 30 days against 405,933 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Proenza Schouler sits below the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @proenzaschouler have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @proenzaschouler post?
Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 0.1 posts per day across the measured window.

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