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Pirelli Motorsport engagement report

@pirellisport - 396K followers on X

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.017%
of 396K followers
Per impression
0.641%
10K views on a typical post
Reach
2.60%
of its followers see a post
Typical post
66
interactions (median)
Saved
0.019%
2 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
13:00 UTC
Sunday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 66 interactions against 396K followers, an engagement rate of 0.017%. Posts are seen about 10K times each, and 0.641% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 688 interactions, about 10x its own typical post. Recurring topics include #dutchgp, #f1, #ft4f1. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 31, 2026. Recurring tags: #dutchgp, #f1, #ft4f1.

Where this sits in the catalog

At 0.017%, Pirelli Motorsport sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Oct 23, 202510x their median

    Read the PR 👉 https://t.co/jlu2fMqknG https://t.co/4QxKfq8Zo4

    55211691139K viewsView on X
  • Apr 27, 20268.7x their median

    F1 is back on track in Miami 🌴🛞 The first US race of the season brings high speeds, evolving grip and the C3, C4 and C5 compounds to the Miami International Autodrome. #Fit4F1 #MiamiGP https://t.co/FCZVGmiFzl

    4521104719K viewsView on X
  • Sep 25, 20255.2x their median

    Rain hit day one of #Pirelli’s 2026 tyre test at @MugelloCircuit 🌧️ Ocon & Bearman ran @HaasF1Team's VF-24 mule car on slicks and inters. Tomorrow @ScuderiaFerrari's Zhou & Leclerc take over. https://t.co/aZ43TyvDrq https://t.co/x4FT1VTJsP

    302371426K viewsView on X
  • Sep 29, 20255.2x their median

    🌙 Heat, humidity, and tyres on the edge: inside Pirelli’s Singapore challenge. Read more here 👉 https://t.co/oHJvYjrDje #F1 #SingaporeGP https://t.co/9XZk8Llarf

    268632925K viewsView on X
  • Mar 29, 20264.3x their median

    With different race sets available per driver and varying grip levels at the start depending on tyre compound, the opening laps could shape everything. Which strategy would you commit to? #F1 #JapaneseGP https://t.co/j33oyIUiHZ

    1808061529K viewsView on X
  • Mar 8, 20263.9x their median

    What are the most likely strategies for the #AustralianGP? What’s the grip difference between the compounds at the start? And how many tyre sets does each driver still have available? Find all the details here 👇 #F1 #AusGP https://t.co/Botawq4Vdq

    17462101125K viewsView on X
  • May 18, 20263.8x their median

    It’s Sprint time in Montreal. The softest compounds take on a circuit where traction and braking are everything. Here’s what to know about the #CanadianGP. https://t.co/ie6FeGtt1x https://t.co/nz9Jtl4f8h

    188591616K viewsView on X
  • Sep 21, 20253.7x their median

    Max Verstappen was perfection personified in the #AzerbaijanGP. Not only did the Red Bull driver win the race from pole position, he also led all 51 laps and set the race fastest lap, to secure his sixth Grand Slam. Read the full report here 👉 https://t.co/FKQ8TDeAq8 #F1 https://t.co/oXQ1y0zHAf

    208351318K viewsView on X
  • Sep 26, 20253.6x their median

    Rain returned to Mugello 🌧️ Pirelli’s 2026 tyre development program continued with @ScuderiaFerrari, despite tricky track conditions. Full story here 👉 https://t.co/dpfOn2nUv0 #F1 https://t.co/7IQRiQgmm1

    2122502104K viewsView on X
  • May 19, 20263.1x their median

    Monaco and Barcelona. Two iconic tracks, two completely different tyre challenges. Tyre compound selection will once again play a key role across both race weekends. https://t.co/wgtzSVIuFj #Pirelli #F1 #Fit4F1 https://t.co/qEnwyAazKx

    156442213K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dutchgp#f1#ft4f1#pirelli

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 66 interactions against 396K followers, an engagement rate of 0.017%. Posts are seen about 10K times each, and 0.641% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 688 interactions, about 10x its own typical post. Recurring topics include #dutchgp, #f1, #ft4f1. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Pirelli Motorsport's engagement rate on X?
Pirelli Motorsport (@pirellisport) has an engagement rate of 0.017%, based on the median interactions across 1 original posts from the last 30 days against 396,100 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.017%, Pirelli Motorsport sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @pirellisport have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @pirellisport post?
Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 0.03 posts per day across the measured window.

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