Piers Morgan engagement report
@piersmorgan - 8.9M followers on X
Measured over 152 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 1.6K interactions against 8.9M followers, an engagement rate of 0.018%. Measured over 152 original posts, its engagement rate beats 42% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 328K times each, and 0.48% of those impressions turn into an interaction. That is about 3.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 19.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 152 posts sampled, 68% carry an image or video and 41% link out. The account's strongest tracked post pulled 173K interactions, about 110x its own typical post. Recurring topics include #dunhilllinks, #dpwic, #duboiswardley2.
Measured over 152 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #dunhilllinks, #dpwic, #duboiswardley2.
Compared with accounts its own size
Piers Morgan's engagement rate beats 42% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.018%, Piers Morgan sits above the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 68% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 41% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 41% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 212 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 2019110x their median
‘You have good abdominals.’ Thank you, @Cristiano. 👍 Yours aren’t too bad either. https://t.co/mj3xMRBnFx
- Jan 27, 2024109x their median
⚪️🇭🇷 Why zero minutes and not even warm up for Luka Modrić today? Ancelotti: “I don't want Modrić to warm-up if I'm not sure that he will play. I respect him too much to do that”. https://t.co/LLWjEwu5I4
- Aug 11, 202684x their median
Congrats to my friends @Cristiano & Georgina on their wedding today in Portugal! They’re a great couple, and I wish them a long and happy marriage together. Parabéns! 👏👏👏👏❤️ https://t.co/iPHOZZkgxH
- Aug 12, 202669x their median
Lionel Messi’s letter for his father. ❤️🩹 Dad, I still can’t believe that you’ve gone. I don’t fall, or rather, I don’t want to fall. It’s very hard for me to imagine that I’m not going to see you anymore, that we’re not going to talk anymore. I know you were suffering and that it’s for the best, but you left too soon. We still had a lot left to enjoy together. You asked me so much to play in the last World Cup, and it was in the days just before it started that you got the worst. It was the first time you weren’t going to be at a tournament, but Mom told me that you were going to get better and that you’d be well enough to travel. I told you we were going to reach the final so you could travel. Every time a match ended I waited for and missed your message. That’s when I realized the situation was really bad. Even so, I didn’t stop thinking about going as far as possible, to buy you time and so you could see a match. We reached the final and you couldn’t be there. I wanted to win it to bring it to you and show you a new one. I couldn’t; my legs wouldn’t give any more. This time I tried to go against my body, but I couldn’t. I never managed to feel good. When I arrived you thought we had lost the final on penalties. We couldn’t talk about any of everything that happened. You couldn’t enjoy anything. We weren’t champions, but you have no idea how much we enjoyed every single match. Once again, you were right: I had to be there and play it. I’m telling you this because it was the only thing we couldn’t talk about, since you already know everything else. We talked every day and saw each other whenever we could, given my commitments. I don’t know what I’m going to do without you, I don’t know how to go on. I only played football and now I have quite a few doubts about whether I’ll keep doing it for much longer. You were by my side from the beginning; there was so little left until the end. Why couldn’t you hold on that little bit more so we could finish together? I know your happiness was seeing your family well, your wife, your children, and above all, without the others finding out, watching me play… It was always like that since I was little. You would take me to all the training sessions as soon as you got home from work. For many of them Mum took me because you were working. Obviously you never missed a single match. How you suffered watching me and how you enjoyed it, even though you never gave me many compliments. You were dad, friend and representative. You were always the person you needed to be in every moment and you never got anything wrong. Beyond a few reproaches or arguments, you were always right. In the end it always turned out the way you said. I’m going to miss you a lot, but you’ll always be present, and especially in the upbringing of my children, because I teach them and raise them the way you both did with me. Rest in peace and look after us from above the way you did down here. Thank you for everything. I love you, Dad. ❤️
- Aug 16, 202658x their median
🔴⚪️✨ Two assists on official debut since joining Arsenal for Christos Tzolis. 🇬🇷 https://t.co/I9hwkZCqRW
- Nov 13, 202265x their median
"Since Sir Alex Ferguson left I saw no evolution in the club, the progress was zero." Don't miss Piers Morgan's 90 Minutes with Ronaldo. Wednesday and Thursday at 8pm on TalkTV. @cristiano | @piersmorgan | @TalkTV | #PMU https://t.co/VextyEu7f9
- Sep 26, 202649x their median
Let’s be clear: Manchester City have been found guilty of being the biggest cheats in English football history, and the punishment must fit their crimes. At very minimum, they must be relegated from Premier League and stripped of all fraudulently ‘won’ titles.
- Oct 2, 202636x their median
The Man City scandal explained 💰⚽️ https://t.co/0Z9llRBkQ2
- Sep 29, 202633x their median
IT’S OFFICIAL: The @premierleague confirms Manchester City are the biggest cheats in British football history. Punishment must hurt: Relegate them, strip them of their fraudulently won titles + dock them 25pts for first 5 seasons if/when they get back in the Premier League.
- Oct 11, 202632x their median
Sorry, but this is a total farce. Manchester City players, and fans, celebrating wildly like nothing has happened - despite the club being exposed as the worst cheats in football history. What happens if they win the title again this season? That could ruin the Premier League.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.6K interactions against 8.9M followers, an engagement rate of 0.018%. Measured over 152 original posts, its engagement rate beats 42% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 328K times each, and 0.48% of those impressions turn into an interaction. That is about 3.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 19.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 152 posts sampled, 68% carry an image or video and 41% link out. The account's strongest tracked post pulled 173K interactions, about 110x its own typical post. Recurring topics include #dunhilllinks, #dpwic, #duboiswardley2.
- What is Piers Morgan's engagement rate on X?
- Piers Morgan (@piersmorgan) has an engagement rate of 0.018%, based on the median interactions across 152 original posts from the last 30 days against 8,941,768 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, Piers Morgan sits above the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @piersmorgan have real engagement?
- Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @piersmorgan post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 19.6 posts per day across the measured window.