Matt Mullenweg engagement report
@photomatt - 383K followers on X
Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 143 interactions against 383K followers, an engagement rate of 0.038%. Posts are seen about 16K times each, and 0.907% of those impressions turn into an interaction. That is about 4.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 20% carry an image or video and 40% link out. The account's strongest tracked post pulled 2.7K interactions, about 19x its own typical post. Recurring topics include #wcus, #wordpress, #phoenix. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #wcus, #wordpress, #phoenix.
Where this sits in the catalog
At 0.038%, Matt Mullenweg sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.438% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -3% | 100K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -4% | 101K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -1% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 236K |
| Monday | 0% | 298K |
| Tuesday | -3% | 295K |
| Wednesday | -1% | 255K |
| Thursday | -1% | 249K |
| Friday | -3% | 257K |
| Saturday | +3% | 231K |
Best tweets
- Aug 29, 202619x their median
Come visit our Burning Man art piece that we installed today. It's a mile-long line of solar powered LED strobes that create a streak of light moving at the speed of the Earth's rotation. You can feel your spin. At 11:00 and far fence. https://t.co/l7ZoWij0He
- Aug 26, 202616x their median
Hedge funds will eventually provide inference to model routers for free, or even pay to do so, in order to get a first look at prompt contents. Payment-for-order-flow in the age of compute.
- Jun 26, 20263.5x their median
All Roads Lead to @om, remembering my dear friend: https://t.co/byiqgdIzdv
- Aug 19, 2026
When I saw the Slack notification preview, “Matt, I’m literally crying right now,” I must admit my first reaction was “Oh no, what happened…” https://t.co/CY3wfgQayU
- Aug 21, 2026
Did your rocket explode? Get a @Jetpack. 🚀
- Aug 31, 2026
If @elonmusk can do natural gas turbines that unlocks everything, but we need to get ahead of pollution and noise because deployment so far has created too much. https://t.co/fpIvOVPbSw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 143 interactions against 383K followers, an engagement rate of 0.038%. Posts are seen about 16K times each, and 0.907% of those impressions turn into an interaction. That is about 4.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 20% carry an image or video and 40% link out. The account's strongest tracked post pulled 2.7K interactions, about 19x its own typical post. Recurring topics include #wcus, #wordpress, #phoenix. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Matt Mullenweg's engagement rate on X?
- Matt Mullenweg (@photomatt) has an engagement rate of 0.038%, based on the median interactions across 5 original posts from the last 30 days against 382,925 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.038%, Matt Mullenweg sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @photomatt have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @photomatt post?
- Most posts go out around 01:00 UTC, and Wednesday is its busiest day, at roughly 1.47 posts per day across the measured window.