Peter Frankopan engagement report
@peterfrankopan - 100K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 23, 2026.
Engagement
A typical post picks up 280 interactions against 100K followers, an engagement rate of 0.282%. Measured over 8 original posts, its engagement rate beats 70% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.937% of those impressions turn into an interaction. That is about 30.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video and 38% link out. The account's strongest tracked post pulled 84K interactions, about 377x its own typical post. Recurring topics include #comingthursday, #rip, #seventhcontinent.
Measured over 8 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #comingthursday, #rip, #seventhcontinent.
Compared with accounts its own size
Peter Frankopan's engagement rate beats 70% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.282%, Peter Frankopan sits above the 50th percentile of the 202,259 accounts in this comparison. That places it in the above the median band, which runs 0.142% to 0.672%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 38% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 158 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 20, 2026377x their median
https://t.co/8GdHpcXiLX
- Aug 18, 2026197x their median
People who don’t know the difference between ‘entomology’ and ‘etymology’ bug us in ways we cannot put into words.
- Aug 10, 202675x their median
The Golden Age is HERE! https://t.co/ls2SzapZCE
- Aug 19, 202673x their median
Ukraine destroyed the Admiral Makarov - the russian Kalibr cruise-missile carrier. Russia moved its Black Sea Fleet away from Crimea to keep it safe in Novorossiysk. It didn’t help. https://t.co/Y0wp15sp0w
- Aug 15, 202659x their median
FIFA have released POV footage from the referee's body camera during the World Cup final between Argentina and Spain. Absolutely insane footage. 😳📹 https://t.co/CNhmRkv02k
- Aug 13, 202649x their median
https://t.co/ldfL5FMUBc
- Aug 20, 202646x their median
British troops occupying Constantinople in 1919. https://t.co/ekC98y1dnJ
- Aug 21, 202641x their median
Happy 57th birthday to Ashchf Lshtshfum h/t Peduza https://t.co/uLfZK7gARL
- Aug 20, 202637x their median
Stanley and Yeti cups finally got the test they deserved. 1600°C settled the debate https://t.co/rMFXv2Yq5k
- Aug 19, 202613x their median
A Category 5 marine heatwave has been ongoing along the coast of Peru in recent weeks due to El Niño. Water temperatures have reached up to 13°F (7°C) above normal. Lima, the capital city, recorded a tropical night in the middle of winter on August 14, with a low of 71°F (21.7°C), its warmest August night ever recorded. This El Niño is in its own league.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 280 interactions against 100K followers, an engagement rate of 0.282%. Measured over 8 original posts, its engagement rate beats 70% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.937% of those impressions turn into an interaction. That is about 30.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video and 38% link out. The account's strongest tracked post pulled 84K interactions, about 377x its own typical post. Recurring topics include #comingthursday, #rip, #seventhcontinent.
- What is Peter Frankopan's engagement rate on X?
- Peter Frankopan (@peterfrankopan) has an engagement rate of 0.282%, based on the median interactions across 8 original posts from the last 30 days against 99,622 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.282%, Peter Frankopan sits above the 50th percentile of the 202,259 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @peterfrankopan have real engagement?
- Its engagement rate beats 70% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @peterfrankopan post?
- Most posts go out around 20:00 UTC, and Thursday is its busiest day, at roughly 1.93 posts per day across the measured window.