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Peter Frankopan engagement report

@peterfrankopan - 100K followers on X

Measured over 8 original posts from a 30-day window, last computed on October 23, 2026.

Engagement

Middle of its size range
Per follower
0.282%
of 100K followers
Per impression
0.937%
30K views on a typical post
Reach
30.1%
of its followers see a post
Typical post
280
interactions (median)
Saved
0.064%
19 bookmarks on a typical post
Posting rate
1.93/day
active 53% of days
Peak time
20:00 UTC
Thursday

A typical post picks up 280 interactions against 100K followers, an engagement rate of 0.282%. Measured over 8 original posts, its engagement rate beats 70% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.937% of those impressions turn into an interaction. That is about 30.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video and 38% link out. The account's strongest tracked post pulled 84K interactions, about 377x its own typical post. Recurring topics include #comingthursday, #rip, #seventhcontinent.

Measured over 8 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #comingthursday, #rip, #seventhcontinent.

Compared with accounts its own size

Peter Frankopan's engagement rate beats 70% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.282%, Peter Frankopan sits above the 50th percentile of the 202,259 accounts in this comparison. That places it in the above the median band, which runs 0.142% to 0.672%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.5%
Engagement rate as a share of followers, across the 202,259 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,930 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link38% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 158 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 20, 2026377x their median

    https://t.co/8GdHpcXiLX

    79K4.1K5842491.3M viewsView on X
  • Aug 18, 2026197x their median

    People who don’t know the difference between ‘entomology’ and ‘etymology’ bug us in ways we cannot put into words.

    39K4.0K476327675K viewsView on X
  • Aug 10, 202675x their median

    The Golden Age is HERE! https://t.co/ls2SzapZCE

    9.6K1.4K4.9K8003.5M viewsView on X
  • Aug 19, 202673x their median

    Ukraine destroyed the Admiral Makarov - the russian Kalibr cruise-missile carrier. Russia moved its Black Sea Fleet away from Crimea to keep it safe in Novorossiysk. It didn’t help. https://t.co/Y0wp15sp0w

    14K2.2K26689284K viewsView on X
  • Aug 15, 202659x their median

    FIFA have released POV footage from the referee's body camera during the World Cup final between Argentina and Spain. Absolutely insane footage. 😳📹 https://t.co/CNhmRkv02k

    12K1.4K56211.1M viewsView on X
  • Aug 13, 202649x their median

    https://t.co/ldfL5FMUBc

    10K73412257455K viewsView on X
  • Aug 20, 202646x their median

    British troops occupying Constantinople in 1919. https://t.co/ekC98y1dnJ

    9.4K3462122122.3M viewsView on X
  • Aug 21, 202641x their median

    Happy 57th birthday to Ashchf Lshtshfum h/t Peduza https://t.co/uLfZK7gARL

    8.6K4527637478K viewsView on X
  • Aug 20, 202637x their median

    Stanley and Yeti cups finally got the test they deserved. 1600°C settled the debate https://t.co/rMFXv2Yq5k

    6.4K3264831.0K33M viewsView on X
  • Aug 19, 202613x their median

    A Category 5 marine heatwave has been ongoing along the coast of Peru in recent weeks due to El Niño. Water temperatures have reached up to 13°F (7°C) above normal. Lima, the capital city, recorded a tropical night in the middle of winter on August 14, with a low of 71°F (21.7°C), its warmest August night ever recorded. This El Niño is in its own league.

    2.3K6103240127K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#comingthursday#rip#seventhcontinent

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 280 interactions against 100K followers, an engagement rate of 0.282%. Measured over 8 original posts, its engagement rate beats 70% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.937% of those impressions turn into an interaction. That is about 30.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video and 38% link out. The account's strongest tracked post pulled 84K interactions, about 377x its own typical post. Recurring topics include #comingthursday, #rip, #seventhcontinent.

What is Peter Frankopan's engagement rate on X?
Peter Frankopan (@peterfrankopan) has an engagement rate of 0.282%, based on the median interactions across 8 original posts from the last 30 days against 99,622 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.282%, Peter Frankopan sits above the 50th percentile of the 202,259 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @peterfrankopan have real engagement?
Its engagement rate beats 70% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @peterfrankopan post?
Most posts go out around 20:00 UTC, and Thursday is its busiest day, at roughly 1.93 posts per day across the measured window.

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