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Peter Baker engagement report

@peterbakernyt - 861K followers on X

Measured over 36 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.032%
of 861K followers
Per impression
0.911%
30K views on a typical post
Reach
3.48%
of its followers see a post
Typical post
271
interactions (median)
Saved
0.049%
14 bookmarks on a typical post
Posting rate
1.87/day
active 57% of days
Peak time
14:00 UTC
Wednesday

A typical post picks up 271 interactions against 861K followers, an engagement rate of 0.032%. Measured over 36 original posts, its engagement rate beats 52% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.911% of those impressions turn into an interaction. That is about 3.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 19% carry an image or video and 72% link out. The account's strongest tracked post pulled 7.8K interactions, about 29x its own typical post.

Measured over 36 original posts from a 30-day window, last computed on August 30, 2026.

Compared with accounts its own size

Peter Baker's engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.032%, Peter Baker sits above the 25th percentile of the 36,852 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,852 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,564 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 202629x their median

    Bill Gates’ daughter Phoebe Gates reportedly took an invite-only Stanford course about ruling the world.

    6.7K6782371962.2M viewsView on X
  • Jan 23, 20256.0x their median

    As Trump opens his 2nd term it’s important to understand his 1st. “THE DIVIDER” w/@sbg1 now in paperback or Kindle goes behind the scenes of his first four years in the White House and helps explain what he will do in the next four https://t.co/xVuTRx700C https://t.co/5Jv2DSV1jv

    55332173922540K viewsView on X
  • Aug 21, 20265.5x their median

    "It’s bonkers that a defense secretary would involve his wife in his sensitive official duties," Hegseth's own former chief spokesman, who left after three months, tells @BumillerNYT for a profile of Jennifer Hegseth and her unusual role at the Pentagon. https://t.co/dIYcjcChgc

    1.0K410452277K viewsView on X
  • Aug 21, 20265.1x their median

    A month ago, the Trump administration claimed to have identified 15,903 noncitizens registered to vote in Nevada. But during a meeting last week, DHS officials said they have identified just 185 so far, per emails and recordings of the meeting. @NYTnickc https://t.co/S197egn275

    895413422778K viewsView on X
  • Aug 26, 20264.6x their median

    Hegseth's purge has left the Army essentially rudderless as it struggles to deal with the threat posed by cheap, deadly drones and missiles that have pounded US bases in the Middle East. @GregJaffe @EricSchmittNYT @helenecooper @Adamentous https://t.co/4d4CHRZ40y

    824339692853K viewsView on X
  • Aug 30, 20263.7x their median

    Trump makes clear that he thinks it's the government's role to go after journalists who anger him as he declares that NBC's Kristen Welker "will be reported to the FCC for rebuke or punishment."

    707206762434K viewsView on X
  • Aug 11, 20263.7x their median

    There’s a secret class at Stanford, called “How to Rule the World,” where an exclusive inner cohort is taught to “extract value” from people. I used it as the title of my book about deception and avarice in Silicon Valley. Here’s what one alum from the class has been up to: https://t.co/Snxg5yoaI5

    90872149132K viewsView on X
  • Aug 11, 20263.0x their median

    Trump boarded the old Air Force One in Ankara as a ruse but was then secretly taken off the plane in an airport catering cart and brought to a military jet for a clandestine flight out of country after the NATO summit last month. @maggieNYT @EricSchmittNYT https://t.co/DoCIWKUL5v

    527182722982K viewsView on X
  • Aug 25, 20262.6x their median

    "An inflection point"? The age of capitulation that defined Trump’s return to office may be starting to fade as world leaders and domestic institutions, in some cases at least, show less willingness to submit to his will. https://t.co/8QMMKvxQGn

    496142441170K viewsView on X
  • Aug 22, 20262.3x their median

    Trump threatens to sue a liberal think tank for $5 billion over its report questioning his National Guard deployments, his latest effort to use the legal system to punish or intimidate critics who voice facts and opinions he dislikes. @alanfeuer https://t.co/ZVyUVJ8utz

    39419732828K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 271 interactions against 861K followers, an engagement rate of 0.032%. Measured over 36 original posts, its engagement rate beats 52% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.911% of those impressions turn into an interaction. That is about 3.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 19% carry an image or video and 72% link out. The account's strongest tracked post pulled 7.8K interactions, about 29x its own typical post.

What is Peter Baker's engagement rate on X?
Peter Baker (@peterbakernyt) has an engagement rate of 0.032%, based on the median interactions across 36 original posts from the last 30 days against 861,424 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.032%, Peter Baker sits above the 25th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @peterbakernyt have real engagement?
Its engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @peterbakernyt post?
Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 1.87 posts per day across the measured window.

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