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Pathé Cinémas engagement report

@pathecinemas - 393K followers on X

Measured over 71 original posts from a 30-day window, last computed on September 29, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 393K followers
Per impression
0.337%
3.0K views on a typical post
Reach
0.76%
of its followers see a post
Typical post
10
interactions (median)
Saved
0.034%
1 bookmarks on a typical post
Posting rate
2.37/day
active 93% of days
Peak time
09:00 UTC
Tuesday

A typical post picks up 10 interactions against 393K followers, an engagement rate of 0.003%. Measured over 71 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.0K times each, and 0.337% of those impressions turn into an interaction. That is about 0.756% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 71 posts sampled, 100% carry an image or video and 65% link out. The account's strongest tracked post pulled 617 interactions, about 62x its own typical post. Recurring topics include #larentréedescinémaspathé, #garance, #heartofthebeast.

Measured over 71 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #larentréedescinémaspathé, #garance, #heartofthebeast.

Compared with accounts its own size

Pathé Cinémas's engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Pathé Cinémas sits below the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.698%
p902.61%
p9983.0%
Engagement rate as a share of followers, across the 212,925 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,436 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.698%
90th percentile2.61%
99th percentile83.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link65% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 65% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 223 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 26, 202662x their median

    Le compte à rebours est lancé. Les préventes pour #AvengersDoomsday en 4DX, ScreenX et Dolby Cinema ouvriront ce lundi à 9h ! https://t.co/erJ0nHMC3r

    53060151226K viewsView on X
  • Sep 28, 202629x their median

    Les préventes pour #AvengersDoomsday en 4DX, ScreenX et Dolby Cinema sont désormais ouvertes dans votre cinéma ! Réservez vos places dès maintenant : https://t.co/ucYDu2nE9b https://t.co/608OpROuPg

    16121664692K viewsView on X
  • Sep 8, 202621x their median

    Rendez-vous demain à 9h. #DuneTroisièmePartie https://t.co/0rpSJzTjIu

    1712061213K viewsView on X
  • Sep 3, 202617x their median

    Soyez les premiers à vous immerger dans le nouvel album événement de Mylène Farmer, mis en images. Soirée unique. Expérience éphémère. Exclusivement au cinéma le 27.10.26. Réservez vos places ici : https://t.co/FpG3Cmli4P #MylèneFarmer https://t.co/T5ClJjDxcY

    13733005.7K viewsView on X
  • Aug 26, 202616x their median

    Avant la sortie de Doomsday, rendez-vous le 23 septembre pour (re)découvrir #AvengersEndgame dans une version allongée ! Les séances IMAX et Dolby Cinema sont ouvertes, réservez vos places ici : https://t.co/Ou8UJuILVl https://t.co/zoOxLiMoso

    12313161118K viewsView on X
  • Sep 9, 202610x their median

    Le retour sur Arakis approche à grand pas ! Les réservations sont ouvertes pour les avant-premières de #DuneTroisièmePartie le 15 décembre dans votre cinéma. Réservez vos places ici : https://t.co/xD0YGP7N0v https://t.co/UdP11kdrF8

    73111366.6K viewsView on X
  • Sep 6, 20268.1x their median

    L’homme le plus puissant au monde se lance dans une mission effrénée pour s'ériger en sauveur de l’humanité avant que la catastrophe, qu’il a lui-même déclenchée, n’anéantisse la planète. #Digger, le 30 septembre sur nos écrans ! https://t.co/SmwbMtHugn

    6612127.9K viewsView on X
  • Aug 21, 20268.1x their median

    Direction la Soul Society ! Les 4 premiers films #Bleach arrivent pour la première fois au cinéma, dans le cadre de nos RDV de l'anime, à partir du 28 août dans votre cinéma ! https://t.co/lUMp9MwTE1

    6215314.2K viewsView on X
  • Aug 16, 20266.9x their median

    Il devait détruire les Sith et ne pas devenir comme eux. Hayden Christensen, Anakin #Skywalker pour les intimes, nous parle de son rapport à la saga #StarWars au micro des cinémas Pathé depuis la @disneyd23 ! #D23 #DarkVador #DarthVader https://t.co/Jhre7bviPV

    5415006.7K viewsView on X
  • Sep 23, 20266.1x their median

    Notre popcorn passe en mode Endgame. 🍿 Le seau XXL #Avengers collector et ses pierres lumineuses vous attendent dès aujourd'hui dans votre cinéma Pathé, avec 1 maxi popcorn offert. Jusqu’à épuisement des stocks ! https://t.co/rACZndUC8j

    514336.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#larentréedescinémaspathé#garance#heartofthebeast#karma#raisonetsentiments

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 393K followers, an engagement rate of 0.003%. Measured over 71 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.0K times each, and 0.337% of those impressions turn into an interaction. That is about 0.756% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 71 posts sampled, 100% carry an image or video and 65% link out. The account's strongest tracked post pulled 617 interactions, about 62x its own typical post. Recurring topics include #larentréedescinémaspathé, #garance, #heartofthebeast.

What is Pathé Cinémas's engagement rate on X?
Pathé Cinémas (@pathecinemas) has an engagement rate of 0.003%, based on the median interactions across 71 original posts from the last 30 days against 392,550 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Pathé Cinémas sits below the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @pathecinemas have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @pathecinemas post?
Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 2.37 posts per day across the measured window.

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