Pathé Cinémas engagement report
@pathecinemas - 393K followers on X
Measured over 71 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 10 interactions against 393K followers, an engagement rate of 0.003%. Measured over 71 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.0K times each, and 0.337% of those impressions turn into an interaction. That is about 0.756% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 71 posts sampled, 100% carry an image or video and 65% link out. The account's strongest tracked post pulled 617 interactions, about 62x its own typical post. Recurring topics include #larentréedescinémaspathé, #garance, #heartofthebeast.
Measured over 71 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #larentréedescinémaspathé, #garance, #heartofthebeast.
Compared with accounts its own size
Pathé Cinémas's engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Pathé Cinémas sits below the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 83.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 65% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 65% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 223 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 26, 202662x their median
Le compte à rebours est lancé. Les préventes pour #AvengersDoomsday en 4DX, ScreenX et Dolby Cinema ouvriront ce lundi à 9h ! https://t.co/erJ0nHMC3r
- Sep 28, 202629x their median
Les préventes pour #AvengersDoomsday en 4DX, ScreenX et Dolby Cinema sont désormais ouvertes dans votre cinéma ! Réservez vos places dès maintenant : https://t.co/ucYDu2nE9b https://t.co/608OpROuPg
- Sep 8, 202621x their median
Rendez-vous demain à 9h. #DuneTroisièmePartie https://t.co/0rpSJzTjIu
- Sep 3, 202617x their median
Soyez les premiers à vous immerger dans le nouvel album événement de Mylène Farmer, mis en images. Soirée unique. Expérience éphémère. Exclusivement au cinéma le 27.10.26. Réservez vos places ici : https://t.co/FpG3Cmli4P #MylèneFarmer https://t.co/T5ClJjDxcY
- Aug 26, 202616x their median
Avant la sortie de Doomsday, rendez-vous le 23 septembre pour (re)découvrir #AvengersEndgame dans une version allongée ! Les séances IMAX et Dolby Cinema sont ouvertes, réservez vos places ici : https://t.co/Ou8UJuILVl https://t.co/zoOxLiMoso
- Sep 9, 202610x their median
Le retour sur Arakis approche à grand pas ! Les réservations sont ouvertes pour les avant-premières de #DuneTroisièmePartie le 15 décembre dans votre cinéma. Réservez vos places ici : https://t.co/xD0YGP7N0v https://t.co/UdP11kdrF8
- Sep 6, 20268.1x their median
L’homme le plus puissant au monde se lance dans une mission effrénée pour s'ériger en sauveur de l’humanité avant que la catastrophe, qu’il a lui-même déclenchée, n’anéantisse la planète. #Digger, le 30 septembre sur nos écrans ! https://t.co/SmwbMtHugn
- Aug 21, 20268.1x their median
Direction la Soul Society ! Les 4 premiers films #Bleach arrivent pour la première fois au cinéma, dans le cadre de nos RDV de l'anime, à partir du 28 août dans votre cinéma ! https://t.co/lUMp9MwTE1
- Aug 16, 20266.9x their median
Il devait détruire les Sith et ne pas devenir comme eux. Hayden Christensen, Anakin #Skywalker pour les intimes, nous parle de son rapport à la saga #StarWars au micro des cinémas Pathé depuis la @disneyd23 ! #D23 #DarkVador #DarthVader https://t.co/Jhre7bviPV
- Sep 23, 20266.1x their median
Notre popcorn passe en mode Endgame. 🍿 Le seau XXL #Avengers collector et ses pierres lumineuses vous attendent dès aujourd'hui dans votre cinéma Pathé, avec 1 maxi popcorn offert. Jusqu’à épuisement des stocks ! https://t.co/rACZndUC8j
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 393K followers, an engagement rate of 0.003%. Measured over 71 original posts, its engagement rate beats 18% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.0K times each, and 0.337% of those impressions turn into an interaction. That is about 0.756% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 71 posts sampled, 100% carry an image or video and 65% link out. The account's strongest tracked post pulled 617 interactions, about 62x its own typical post. Recurring topics include #larentréedescinémaspathé, #garance, #heartofthebeast.
- What is Pathé Cinémas's engagement rate on X?
- Pathé Cinémas (@pathecinemas) has an engagement rate of 0.003%, based on the median interactions across 71 original posts from the last 30 days against 392,550 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Pathé Cinémas sits below the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @pathecinemas have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @pathecinemas post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 2.37 posts per day across the measured window.