Melhores Destinos engagement report
@passagensaereas - 1.6M followers on X
Measured over 566 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 2 interactions against 1.6M followers, an engagement rate of 0%. Posts are seen about 4.4K times each, and 0.045% of those impressions turn into an interaction. That is about 0.285% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 18.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 566 posts sampled, 99% carry an image or video and 100% link out. The account's strongest tracked post pulled 148 interactions, about 74x its own typical post.
Measured over 566 original posts from a 30-day window, last computed on October 8, 2026.
Where this sits in the catalog
At under 0.001%, Melhores Destinos sits below the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 141 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 8, 202674x their median
Confirmado! Gol vai usar avião de dois corredores em voos nacionais por tempo limitado https://t.co/ZG1yUQY3cz https://t.co/s9XmocE5XY
- Sep 28, 202629x their median
Novidade! 🟣 Nubank fecha parceria com a Livelo para transferência de pontos - lançamento tem oferta de bônus! https://t.co/Cq9P7K7nM2 https://t.co/2EnKznv507
- Sep 18, 202619x their median
Acabou a escala! British Airways terá voos exclusivos entre Londres e Rio de Janeiro a partir de 2027 https://t.co/f9wi3Yt5Zf https://t.co/PZCTLzpaQA
- Sep 2, 202611x their median
Vem aí? São Paulo pode ganhar voos diretos para destinos inéditos nos EUA e na Suíça! https://t.co/jPD6uabnej https://t.co/ZmALRhypNX
- Aug 20, 202611x their median
Veja os números! Gol alcança bom desempenho no primeiro mês de voos entre Rio e Nova York https://t.co/J1YjnMQQWE https://t.co/OTzVdJwNC5
- Sep 16, 202610x their median
Aviação Gol começa hoje mais uma fase de sua expansão internacional, com voos diretos para Lisboa https://t.co/LJTpY4905R https://t.co/uATCLE3Er8
- Sep 30, 20269.5x their median
São Paulo Obras no Aeroporto de Congonhas avançam, e novo terminal de passageiros começa a tomar forma https://t.co/ezHdwuAlrP https://t.co/nJEvoSn6Vh
- Sep 23, 20269.0x their median
Mais voos para Amsterdã! KLM reforça rota saindo de São Paulo e anuncia novidades para o inverno europeu https://t.co/vFmxqH3UNV https://t.co/7M4lBfAoQ3
- Sep 21, 20267.5x their median
Europa de executiva 🥂 Voos da Latam para Lisboa a partir de R$ 2.958 ou 125 mil milhas o trecho + taxas https://t.co/0GOFPUAIHL https://t.co/zRXmCjTdhi
- Sep 30, 20267.0x their median
Barato demais! Latam tem voos a partir de R$ 70 ou 2 mil milhas o trecho mais taxas https://t.co/q2I4VuqTBV https://t.co/emr68ZuhOJ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2 interactions against 1.6M followers, an engagement rate of 0%. Posts are seen about 4.4K times each, and 0.045% of those impressions turn into an interaction. That is about 0.285% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 18.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 566 posts sampled, 99% carry an image or video and 100% link out. The account's strongest tracked post pulled 148 interactions, about 74x its own typical post.
- What is Melhores Destinos's engagement rate on X?
- Melhores Destinos (@passagensaereas) has an engagement rate of 0%, based on the median interactions across 566 original posts from the last 30 days against 1,560,421 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Melhores Destinos sits below the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @passagensaereas have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @passagensaereas post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 18.87 posts per day across the measured window.