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Melhores Destinos engagement report

@passagensaereas - 1.6M followers on X

Measured over 566 original posts from a 30-day window, last computed on October 8, 2026.

Engagement

Per follower
0%
of 1.6M followers
Per impression
0.045%
4.4K views on a typical post
Reach
0.28%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
18.87/day
active 100% of days
Peak time
13:00 UTC
Wednesday

A typical post picks up 2 interactions against 1.6M followers, an engagement rate of 0%. Posts are seen about 4.4K times each, and 0.045% of those impressions turn into an interaction. That is about 0.285% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 18.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 566 posts sampled, 99% carry an image or video and 100% link out. The account's strongest tracked post pulled 148 interactions, about 74x its own typical post.

Measured over 566 original posts from a 30-day window, last computed on October 8, 2026.

Where this sits in the catalog

At under 0.001%, Melhores Destinos sits below the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 156,148 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,016 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video99% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 141 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 8, 202674x their median

    Confirmado! Gol vai usar avião de dois corredores em voos nacionais por tempo limitado https://t.co/ZG1yUQY3cz https://t.co/s9XmocE5XY

    13951321K viewsView on X
  • Sep 28, 202629x their median

    Novidade! 🟣 Nubank fecha parceria com a Livelo para transferência de pontos - lançamento tem oferta de bônus! https://t.co/Cq9P7K7nM2 https://t.co/2EnKznv507

    5610115K viewsView on X
  • Sep 18, 202619x their median

    Acabou a escala! British Airways terá voos exclusivos entre Londres e Rio de Janeiro a partir de 2027 https://t.co/f9wi3Yt5Zf https://t.co/PZCTLzpaQA

    340127.3K viewsView on X
  • Sep 2, 202611x their median

    Vem aí? São Paulo pode ganhar voos diretos para destinos inéditos nos EUA e na Suíça! https://t.co/jPD6uabnej https://t.co/ZmALRhypNX

    2010111K viewsView on X
  • Aug 20, 202611x their median

    Veja os números! Gol alcança bom desempenho no primeiro mês de voos entre Rio e Nova York https://t.co/J1YjnMQQWE https://t.co/OTzVdJwNC5

    201004.9K viewsView on X
  • Sep 16, 202610x their median

    Aviação Gol começa hoje mais uma fase de sua expansão internacional, com voos diretos para Lisboa https://t.co/LJTpY4905R https://t.co/uATCLE3Er8

    191006.9K viewsView on X
  • Sep 30, 20269.5x their median

    São Paulo Obras no Aeroporto de Congonhas avançam, e novo terminal de passageiros começa a tomar forma https://t.co/ezHdwuAlrP https://t.co/nJEvoSn6Vh

    181007.8K viewsView on X
  • Sep 23, 20269.0x their median

    Mais voos para Amsterdã! KLM reforça rota saindo de São Paulo e anuncia novidades para o inverno europeu https://t.co/vFmxqH3UNV https://t.co/7M4lBfAoQ3

    152105.3K viewsView on X
  • Sep 21, 20267.5x their median

    Europa de executiva 🥂 Voos da Latam para Lisboa a partir de R$ 2.958 ou 125 mil milhas o trecho + taxas https://t.co/0GOFPUAIHL https://t.co/zRXmCjTdhi

    1500011K viewsView on X
  • Sep 30, 20267.0x their median

    Barato demais! Latam tem voos a partir de R$ 70 ou 2 mil milhas o trecho mais taxas https://t.co/q2I4VuqTBV https://t.co/emr68ZuhOJ

    1220010K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2 interactions against 1.6M followers, an engagement rate of 0%. Posts are seen about 4.4K times each, and 0.045% of those impressions turn into an interaction. That is about 0.285% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 18.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 566 posts sampled, 99% carry an image or video and 100% link out. The account's strongest tracked post pulled 148 interactions, about 74x its own typical post.

What is Melhores Destinos's engagement rate on X?
Melhores Destinos (@passagensaereas) has an engagement rate of 0%, based on the median interactions across 566 original posts from the last 30 days against 1,560,421 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, Melhores Destinos sits below the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @passagensaereas have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @passagensaereas post?
Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 18.87 posts per day across the measured window.

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