Brad Parscale engagement report
@parscale - 712K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 1, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 8.9K interactions against 712K followers, an engagement rate of 1.25%. Posts are seen about 4.7M times each, and 0.189% of those impressions turn into an interaction. That is about 663.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 94K interactions, about 1138x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 1, 2026.
Where this sits in the catalog
At 1.25%, Brad Parscale sits above the 75th percentile of the 205,374 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 113 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 13, 20261138x their median
UNBELIEVABLE. Vice President Vance just did a double take after hearing this wild stat dropped by Dr. Oz: "You're saying that we kicked off 800 fraudulent healthcare providers off of the Medicare system and not a single one of them called the government and said, 'hey, you made a mistake?'" "It's just completely insane."
- Jun 8, 20266.5x their median
Latin America since USAID defunding: 🇨🇱 Kast ("far right") wins in Chile 🇧🇴 Paz ("far right") wins in Bolivia 🇵🇪 Fujimori ("far right") wins in Peru 🇪🇨 Noboa ("far right") wins in Ecuador 🇭🇳 Asfura ("far right") wins in Honduras 🇨🇷 Fernandez ("far right") wins in Costa Rica Extremely telling development
- Jun 3, 20264.8x their median
🚨READ IT The Justice Department just secured a superseding indictment against the Southern Poverty Law Center, and it reveals some new bombshells 🧵1/20 https://t.co/uRCbnWaBzr https://t.co/AxORRKq7MC
- May 14, 2026
🚨 JUST IN: In a MASSIVE IRAN BACKFIRE, China is looking to start surging oil imports from *ALASKA*... Because — you guessed it — it's closer and easier than the Strait of Hormuz. The ChiComs are hedging on Iran. Trump wheeling and dealing overseas, playing chess. 47 IS A MASTER! 🇺🇸
- Jun 1, 2026
Spencer Pratt Doesn’t Care About Bill Maher’s Solar Panels 🤣 “We're about three years from worrying about solar panels. We need to get all the naked drug addicts off of the sidewalks and then I can worry about solar panels.” https://t.co/iZhDEQZcl0
- May 27, 2026
🚨 BREAKING: Trump-endorsed Ken Paxton WINS, UNSEATS Sen. John Cornyn in the Texas GOP primary MASSIVE MAGA WIN! Bill Cassidy, now John Cornyn 🔥 Cornyn has been in office for 23 YEARS. Paxton is a supporter of the SAVE America Act and lifting the filibuster to do so 🇺🇸 THE TRUMP ENDORSEMENT IS PURE GOLD Congratulations, @KenPaxtonTX! Time to keep Texas red and destroy James Talarico!
- May 14, 2026
Cato guy: "One in five Fairfax residents is someone who could be deported or lives with them." Totally normal that 20% of the largest county in Virginia could be deported. https://t.co/ZVCjJveV8P
- May 14, 2026
🚨 HOLY SMOKES. Sec. Scott Bessent reveals not only is Iranian oil storage 100% FULL — they can't sell — but the SOLDIERS are no longer getting paid Trump and Bessent are forcing the regime into bankruptcy. "Kharg Island — we've seen that there have been no loadings in the past 3 days. We believe their storage is full." 🔥 "None of the ships are getting out, none are coming in, so they're not able to store oil on the water, so they're going to start shutting down their production." "We can see that that's happening from satellite photos, but more importantly, this is a diabolical regime." "Thus far this year they executed 30, 40,000 people, many of them peaceful protesters, and so how do you deal with a regime like that? You squeeze them economically, and we believe we're at the point where soldiers aren't getting paid." "They're not able to replenish their weapons stocks from abroad, so I think that they are on their last legs, and the blockade, President Trump's blockade, has been a resounding success."
- Jul 24, 20262.1x their median
Any influencer that gets paid by any foreign government, it needs to be revealed. Who, what country, and how much. If they do this, you’re gonna find that 80%to 90% of the influencers are foreign paid scumbags. I’m sick of all these fake, paid lowlifes. I know you are too.
- Sep 30, 20262.0x their median
مسافرون إسرائيليون يتلقون الرعاية من طاقم سعودي بعد هبوطهم في المملكة العربية السعودية. الإنسانية تجمعنا، وربما تفتح الطريق للسلام ? 🇮🇱🇸🇦 https://t.co/HMFJHodCUL
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 8.9K interactions against 712K followers, an engagement rate of 1.25%. Posts are seen about 4.7M times each, and 0.189% of those impressions turn into an interaction. That is about 663.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 94K interactions, about 1138x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Brad Parscale's engagement rate on X?
- Brad Parscale (@parscale) has an engagement rate of 1.25%, based on the median interactions across 2 original posts from the last 30 days against 712,295 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.25%, Brad Parscale sits above the 75th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @parscale have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @parscale post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 0.77 posts per day across the measured window.