Oxygen True Crime engagement report
@oxygen - 262K followers on X
Measured over 98 original posts from a 30-day window, last computed on September 24, 2026.
Engagement
A typical post picks up 4 interactions against 262K followers, an engagement rate of 0.002%. Measured over 98 original posts, its engagement rate beats 8% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 879 times each, and 0.455% of those impressions turn into an interaction. That is about 0.336% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 98 posts sampled, 68% carry an image or video and 73% link out. The account's strongest tracked post pulled 68 interactions, about 17x its own typical post.
Measured over 98 original posts from a 30-day window, last computed on September 24, 2026.
Compared with accounts its own size
Oxygen True Crime's engagement rate beats 8% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Oxygen True Crime sits below the 10th percentile of the 200,335 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.67% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 68% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 73% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 73% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 201 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 22, 202617x their median
Rachel Danis revealed that her friends and family had some concerns about her relationship with Patrick Clancy when they first got together. “So people were catching on,” she said on "60 Minutes." “And I think people were worried.” https://t.co/ZhIAgge4zk
- Sep 3, 202613x their median
Go beyond the crimes and into the courtrooms as Kelly Siegler examines some of the most high-profile murder investigations and shocking trials that have helped changes law and shape the judicial landscape. Prosecuting Evil with Kelly Siegler returns October 3 only on Oxygen True Crime.
- Sep 3, 202610x their median
Prosecuting Evil with Kelly Siegler Season 3 Teases Prison Break, “Untouchable” Serial Killer & More | Oxygen https://t.co/CliI7cVBfX
- Sep 1, 20264.3x their median
John Paul Miller was once the charismatic leader of Solid Rock Church, but the church shuttered its doors after his wife Mica Miller’s 2024 death. https://t.co/ZWpnwcU14F
- Sep 3, 20263.8x their median
Erin Piacenti, 32, who died after being stabbed to death in Times Square Aug. 31, was a new mom. According to a GoFundMe page set up for her family, Piacenti was on her first day back from maternity leave at Bank of America, where she was a vice president. https://t.co/3EZIGpwFjD https://t.co/pw4zWilNwd
- Sep 22, 20263.5x their median
Hayden Panettiere’s cause of death has been revealed more than a month after the actress was found unresponsive in a South Carolina home. Greenville Police Sgt. Diana Munoz told Oxygen in the wake of the coroner’s report that "The death of Hayden Panettiere remains an active investigation for the Greenville Police Department." https://t.co/4TQPhrKazV
- Sep 3, 20263.5x their median
Yolanda Marodi will serve 36 years to life in prison for killing her firefighter wife, Rebecca Marodi, according to California authorities. She pleaded guilty decades after she killed her husband. https://t.co/tOBc6OOUgZ https://t.co/q8l7PmyMr9
- Sep 23, 20263.3x their median
Delphi killer Richard Allen has attempted to appeal his 130-year sentence. His attorney said in court Sept. 21 that Allen allegedly suffered psychosis while in solitary confinement that led him to confess to the murders. https://t.co/PrW4nO8Zs1
- Sep 22, 20263.3x their median
California nurse Nicole Linton allegedly caused a high-speed car crash that killed six people—including a pregnant mom whose unborn child was ripped from her womb and landed in the road, according to prosecutors. https://t.co/wPgPMh6NEm https://t.co/34M6oeFcFq
- Sep 3, 20263.3x their median
Mackenzie Shirilla’s hope of getting another day in court has been squashed—again. The Ohio Supreme Court announced Sept. 1 that it had once again rejected an appeal to review Shirilla’s case. https://t.co/p1YfNLSkNZ https://t.co/M8hTdBcIhG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 262K followers, an engagement rate of 0.002%. Measured over 98 original posts, its engagement rate beats 8% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 879 times each, and 0.455% of those impressions turn into an interaction. That is about 0.336% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 98 posts sampled, 68% carry an image or video and 73% link out. The account's strongest tracked post pulled 68 interactions, about 17x its own typical post.
- What is Oxygen True Crime's engagement rate on X?
- Oxygen True Crime (@oxygen) has an engagement rate of 0.002%, based on the median interactions across 98 original posts from the last 30 days against 261,556 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Oxygen True Crime sits below the 10th percentile of the 200,335 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @oxygen have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @oxygen post?
- Most posts go out around 22:00 UTC, and Wednesday is its busiest day, at roughly 3.27 posts per day across the measured window.