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Oxygen True Crime engagement report

@oxygen - 262K followers on X

Measured over 98 original posts from a 30-day window, last computed on September 24, 2026.

Engagement

Bottom 10% for its size
Per follower
0.002%
of 262K followers
Per impression
0.455%
879 views on a typical post
Reach
0.34%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
3.27/day
active 40% of days
Peak time
22:00 UTC
Wednesday

A typical post picks up 4 interactions against 262K followers, an engagement rate of 0.002%. Measured over 98 original posts, its engagement rate beats 8% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 879 times each, and 0.455% of those impressions turn into an interaction. That is about 0.336% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 98 posts sampled, 68% carry an image or video and 73% link out. The account's strongest tracked post pulled 68 interactions, about 17x its own typical post.

Measured over 98 original posts from a 30-day window, last computed on September 24, 2026.

Compared with accounts its own size

Oxygen True Crime's engagement rate beats 8% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Oxygen True Crime sits below the 10th percentile of the 200,335 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.67%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 200,335 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,892 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.67%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video68% of posts+111%+108% to +115%34K
Outbound link73% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 73% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 201 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 22, 202617x their median

    Rachel Danis revealed that her friends and family had some concerns about her relationship with Patrick Clancy when they first got together. “So people were catching on,” she said on "60 Minutes." “And I think people were worried.” https://t.co/ZhIAgge4zk

    50412218K viewsView on X
  • Sep 3, 202613x their median

    Go beyond the crimes and into the courtrooms as Kelly Siegler examines some of the most high-profile murder investigations and shocking trials that have helped changes law and shape the judicial landscape. Prosecuting Evil with Kelly Siegler returns October 3 only on Oxygen True Crime.

    3710311.9K viewsView on X
  • Sep 3, 202610x their median

    Prosecuting Evil with Kelly Siegler Season 3 Teases Prison Break, “Untouchable” Serial Killer & More | Oxygen https://t.co/CliI7cVBfX

    336201.2K viewsView on X
  • Sep 1, 20264.3x their median

    John Paul Miller was once the charismatic leader of Solid Rock Church, but the church shuttered its doors after his wife Mica Miller’s 2024 death. https://t.co/ZWpnwcU14F

    121223.0K viewsView on X
  • Sep 3, 20263.8x their median

    Erin Piacenti, 32, who died after being stabbed to death in Times Square Aug. 31, was a new mom. According to a GoFundMe page set up for her family, Piacenti was on her first day back from maternity leave at Bank of America, where she was a vice president. https://t.co/3EZIGpwFjD https://t.co/pw4zWilNwd

    113011.4K viewsView on X
  • Sep 22, 20263.5x their median

    Hayden Panettiere’s cause of death has been revealed more than a month after the actress was found unresponsive in a South Carolina home. Greenville Police Sgt. Diana Munoz told Oxygen in the wake of the coroner’s report that "The death of Hayden Panettiere remains an active investigation for the Greenville Police Department." https://t.co/4TQPhrKazV

    11210844 viewsView on X
  • Sep 3, 20263.5x their median

    Yolanda Marodi will serve 36 years to life in prison for killing her firefighter wife, Rebecca Marodi, according to California authorities. She pleaded guilty decades after she killed her husband. https://t.co/tOBc6OOUgZ https://t.co/q8l7PmyMr9

    10310906 viewsView on X
  • Sep 23, 20263.3x their median

    Delphi killer Richard Allen has attempted to appeal his 130-year sentence. His attorney said in court Sept. 21 that Allen allegedly suffered psychosis while in solitary confinement that led him to confess to the murders. https://t.co/PrW4nO8Zs1

    102011.7K viewsView on X
  • Sep 22, 20263.3x their median

    California nurse Nicole Linton allegedly caused a high-speed car crash that killed six people—including a pregnant mom whose unborn child was ripped from her womb and landed in the road, according to prosecutors. https://t.co/wPgPMh6NEm https://t.co/34M6oeFcFq

    111012.0K viewsView on X
  • Sep 3, 20263.3x their median

    Mackenzie Shirilla’s hope of getting another day in court has been squashed—again. The Ohio Supreme Court announced Sept. 1 that it had once again rejected an appeal to review Shirilla’s case. https://t.co/p1YfNLSkNZ https://t.co/M8hTdBcIhG

    102101.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 4 interactions against 262K followers, an engagement rate of 0.002%. Measured over 98 original posts, its engagement rate beats 8% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 879 times each, and 0.455% of those impressions turn into an interaction. That is about 0.336% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 98 posts sampled, 68% carry an image or video and 73% link out. The account's strongest tracked post pulled 68 interactions, about 17x its own typical post.

What is Oxygen True Crime's engagement rate on X?
Oxygen True Crime (@oxygen) has an engagement rate of 0.002%, based on the median interactions across 98 original posts from the last 30 days against 261,556 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Oxygen True Crime sits below the 10th percentile of the 200,335 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @oxygen have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @oxygen post?
Most posts go out around 22:00 UTC, and Wednesday is its busiest day, at roughly 3.27 posts per day across the measured window.

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