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OKC THUNDER engagement report

@okcthunder - 2.6M followers on X

Measured over 36 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.017%
of 2.6M followers
Per impression
0.732%
59K views on a typical post
Reach
2.26%
of its followers see a post
Typical post
432
interactions (median)
Saved
0.016%
10 bookmarks on a typical post
Posting rate
1.83/day
active 50% of days
Peak time
20:00 UTC
Thursday

A typical post picks up 432 interactions against 2.6M followers, an engagement rate of 0.017%. Measured over 36 original posts, its engagement rate beats 53% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 0.732% of those impressions turn into an interaction. That is about 2.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 36 posts sampled, 78% carry an image or video, 8% are part of a thread and 17% link out. The account's strongest tracked post pulled 88K interactions, about 204x its own typical post.

Measured over 36 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

OKC THUNDER's engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.017%, OKC THUNDER sits above the 25th percentile of the 37,701 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 13, 2026204x their median

    RUSSELL πŸ’™ 🧑 To a legend on and off the floor, congrats on retirement and thank you for everything you gave to the city @russwest44 https://t.co/n6MqJqKaH9

    76K11K4715503.4M viewsView on X
  • Jul 19, 202637x their median

    Thank you Lu πŸ’™πŸ§‘ https://t.co/zk67xREkpO

    14K1.8K119121264K viewsView on X
  • Aug 12, 202624x their median

    Thunder Executive Vice President and General Manager Sam Presti: "Russell Westbrook is the ultimate competitor. His internal belief and unbridled fearlessness helped establish the foundation of our organization from day one in 2008 and he elevated the confidence and inspired our community in every year thereafter. Russell will be as successful in his life after basketball as he was during his career because his qualities and gifts transfer. His impact on our community is still felt today, and he is beloved for his devotion as much as his talent. He built a Hall of Fame career not by making statements or simply by breaking records, he did it by showing us all the power of asking one simple question: Why Not?”

    9.0K1.1K11683365K viewsView on X
  • Jul 21, 20263.7x their median

    Laying the foundation for Continental Coliseum 🏟️ https://t.co/9uc9Gu8lqr

    1.5K947387K viewsView on X
  • Aug 23, 20263.6x their median

    Called up for the night ⚾️ @NickAGallo on the bump for the @TulsaDrillers πŸ”₯ https://t.co/peDMZRWXDL

    1.4K6422785K viewsView on X
  • Aug 10, 20263.5x their median

    Happy Birthday, Nikola! πŸ₯³πŸŽ‚ https://t.co/8yTUOwjTil

    1.4K5914659K viewsView on X
  • Aug 13, 20262.7x their median

    Schedule Day got us feelin' like πŸ—£οΈ https://t.co/4XsBrgGOGS

    1.1K3944974K viewsView on X
  • Aug 19, 20262.5x their median

    Congrats @ajaymitchell09 on being named General Manager of @UCSBbasketball πŸ‘ https://t.co/a22tkeW92m

    1.0K458588K viewsView on X
  • Aug 13, 20262.4x their median

    GOOOOOD MORNING, IT'S SCHEDULE DAY πŸ˜πŸ‘

    88837913186K viewsView on X
  • Aug 11, 20262.2x their median

    Opening up the season in San Antonio on @NBA on NBC πŸ“ https://t.co/SvgfVySSd4

    785106242558K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 432 interactions against 2.6M followers, an engagement rate of 0.017%. Measured over 36 original posts, its engagement rate beats 53% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 0.732% of those impressions turn into an interaction. That is about 2.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 36 posts sampled, 78% carry an image or video, 8% are part of a thread and 17% link out. The account's strongest tracked post pulled 88K interactions, about 204x its own typical post.

What is OKC THUNDER's engagement rate on X?
OKC THUNDER (@okcthunder) has an engagement rate of 0.017%, based on the median interactions across 36 original posts from the last 30 days against 2,612,655 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.017%, OKC THUNDER sits above the 25th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @okcthunder have real engagement?
Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @okcthunder post?
Most posts go out around 20:00 UTC, and Thursday is its busiest day, at roughly 1.83 posts per day across the measured window.

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