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더보이즈(THE BOYZ) engagement report

@officl_theboyz - 1.7M followers on X

Measured over 1 original post from a 30-day window, last computed on October 24, 2026.

Engagement

Per follower
0.347%
of 1.7M followers
Per impression
3.52%
168K views on a typical post
Reach
9.88%
of its followers see a post
Typical post
5.9K
interactions (median)
Saved
0.095%
159 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
09:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 5.9K interactions against 1.7M followers, an engagement rate of 0.347%. Posts are seen about 168K times each, and 3.52% of those impressions turn into an interaction. That is about 9.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 44K interactions, about 7.4x its own typical post. Recurring topics include #더보이즈, #theboyz. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 24, 2026. Recurring tags: #더보이즈, #theboyz.

Where this sits in the catalog

At 0.347%, 더보이즈(THE BOYZ) sits above the 50th percentile of the 204,491 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 110 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Dec 4, 20247.4x their median

    안녕하세요. IST ENTERTAINMENT입니다. 최근 상표권과 관련해 명백히 잘못 알려지고 있는 내용에 대해 유감을 표하며 이를 바로잡고자 합니다. 전해진 것과 달리 당사는 '더보이즈 멤버 11인' 전원에게 상표권 무상 사용 권리를 제공키로 하고, 이미 그 뜻을 멤버들에게 전달한 바 있습니다. 더불어 멤버 11인이 동의하는 그 어떠한 활동(유닛 및 개인 활동 등)에서도 상표권을 무상으로 사용할 수 있도록 하고자 하였습니다. 나아가 아직 전속계약이 6개월 가량 남아 있는 한 멤버에 대해서도 새로운 기획사에서의 활동을 지지하는 마음으로 남은 전속계약 기간에 상관 없이 전속계약을 조기 종료키로 하고, 그 의사를 이미 해당 멤버에게 전했습니다. 당사가 상표 무상 사용권을 새로운 소속사가 아닌 '팀의 주체'인 멤버 당사자들에게 제공코자 하였던 것은 향후 멤버들과 팬들의 더욱 깊고 원활한 만남과 활발한 활동을 위한 당사의 고민에 따른 결정이었습니다. 당사는 많은 대중들로부터 사랑을 받고 있는 더보이즈라는 팀의 영속성과 팬과의 장벽 없는 만남을 지지하는 마음에서 무상 사용 권리를 '멤버 당사자'에게 제공하는 것이 더 올바르다고 생각하였습니다. ‘과도한 상표권 값을 요구한 것으로 전해졌다’는 전언과 ‘새로운 회사 측에 통상적인 수준을 넘어서는 요구를 했다’는 전언 역시 사실과 다릅니다. 당사는 오히려 상표권과 관련하여 열린 자세로 다양한 제안을 기다리는 입장이었고, 원활한 인수 인계를 위해 원론적이고 통상적인 이야기만 일부 나눴을 뿐입니다. 당사와 더보이즈의 인연은 아쉽게 마무리되나 더보이즈의 향후 활동에 있어 불편함이 없도록 지원할 것을 약속 드리며 앞으로의 행보를 진심으로 응원하겠습니다.

    21K9.0K70713K9.1M viewsView on X
  • Oct 28, 20246.1x their median

    THE BOYZ(더보이즈) 'TRIGGER (導火線)' MV 🔥 https://t.co/gyY807v7tq #THEBOYZ #더보이즈 #導火線 #도화선 #TRIGGER https://t.co/zuraYVvLRM

    21K11K2823.8K2.4M viewsView on X
  • Sep 16, 20265.7x their median

    [📸] 260916 상연 전역 DAY 🎉 더보이즈 반장 상연 건강하게 전역 완료! 앞으로 상연이와 함께 상상 이상의 날들을 만들어가요 🩵 #THEBOYZ #더보이즈 #SANGYEON #상연 https://t.co/vaIX2NAhZB

    21K7.8K6084.6K1.3M viewsView on X
  • Sep 16, 20263.8x their median

    [📸] 더보이즈 아이돌 라디오 완료 🎊 더비 오늘 행복 했나요? 완전체 더보이즈는 에너지 충전 1206% 끝! ⚡️💪 #THEBOYZ #더보이즈 https://t.co/cPZux21oap

    15K6.2K180972311K viewsView on X
  • Dec 2, 20243.8x their median

    [🎥] Special Clip : THE BOYZ(더보이즈) _ Last Kiss 💋 https://t.co/BZ5UO9xUlV #THEBOYZ #더보이즈 #Last_Kiss https://t.co/j7yA5pr1Xu

    12K7.0K2153.6K742K viewsView on X
  • Dec 5, 20242.5x their median

    [🎥] THE BOYZ(더보이즈) Documentary [THE BOYZ WORLD TOUR: ZENERATION Ⅱ] ♾ https://t.co/RcxyNVclo8 #THEBOYZ #더보이즈 #ZENERATION2 https://t.co/vcsKgQ3GOA

    9.9K3.9K105923813K viewsView on X
  • Dec 5, 20242.4x their median

    더보이즈 전속 계약 종료 안내 https://t.co/tmrjTGzqsO

    6.2K3.0K3394.7K2.1M viewsView on X
  • Dec 4, 20242.4x their median

    [📸] 더보이즈 선우 아이돌 라디오 DJ 완료🦝 떤타클로스님🎅 제 소원은 떤디와 돌랑이들이 누구보다 행복해지는 거예요🙏🏻 #THEBOYZ #더보이즈 #SUNWOO #선우 https://t.co/wzLUm5jibc

    11K2.5K74193372K viewsView on X
  • Nov 30, 20242.2x their median

    [📸] 더보이즈 9th MINI ALBUM [導火線] 발매 기념 사진회 완료✨ 겨울의 시작에 나타난 가을 남자들🍁🍂 #THEBOYZ #더보이즈 #導火線 #도화선 #TRIGGER https://t.co/pqVaeDZJC7

    9.7K2.5K21442277K viewsView on X
  • Dec 2, 20242.1x their median

    [📝] THE BOYZ Special Single [Last Kiss]가 발매되었습니다‼️ 순간 속의 You 영원하고 싶어🤙🏻 더비 여러분들의 많은 관심과 사랑 부탁드립니다❤️ 💋 https://t.co/t1TRqFfd1G #THEBOYZ #더보이즈 #Last_Kiss https://t.co/OujfELL3Yz

    8.4K3.3K23392346K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#더보이즈#theboyz

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 5.9K interactions against 1.7M followers, an engagement rate of 0.347%. Posts are seen about 168K times each, and 3.52% of those impressions turn into an interaction. That is about 9.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 44K interactions, about 7.4x its own typical post. Recurring topics include #더보이즈, #theboyz. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is 더보이즈(THE BOYZ)'s engagement rate on X?
더보이즈(THE BOYZ) (@officl_theboyz) has an engagement rate of 0.347%, based on the median interactions across 1 original posts from the last 30 days against 1,698,625 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.347%, 더보이즈(THE BOYZ) sits above the 50th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @officl_theboyz have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @officl_theboyz post?
Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 0.1 posts per day across the measured window.

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