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The GAA engagement report

@officialgaa - 484K followers on X

Measured over 54 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 484K followers
Per impression
0.076%
14K views on a typical post
Reach
2.86%
of its followers see a post
Typical post
10
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.9/day
active 47% of days
Peak time
09:00 UTC
Wednesday

A typical post picks up 10 interactions against 484K followers, an engagement rate of 0.002%. Measured over 54 original posts, its engagement rate beats 14% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.076% of those impressions turn into an interaction. That is about 2.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 26% carry an image or video and 89% link out. The account's strongest tracked post pulled 69 interactions, about 6.9x its own typical post. Recurring topics include #gaabelong, #gaa.

Measured over 54 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #gaabelong, #gaa.

Compared with accounts its own size

The GAA's engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 5% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, The GAA sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 11, 20266.9x their median

    GAA President Jarlath Burns has extended the sympathies of the Association to the family and friends of the late @officialdonegal footballer James McHugh. https://t.co/i2mE2InrT1

    6332116K viewsView on X
  • Aug 12, 20265.9x their median

    GAA President Jarlath Burns has extended the sympathies of the Association to the family of the late @Offaly_GAA hurler Pádraig Horan, who has passed away. #GAABelong https://t.co/3eMiCUa52G

    4972137K viewsView on X
  • Aug 14, 20263.5x their median

    For the first time in 17 years an Athy adult hurling team will take to the field this Sunday they play Round Towers in the @KildareGAA Junior Hurling Championship. #GAABelong https://t.co/CLAmJ7DC50

    2951018K viewsView on X
  • Aug 21, 20263.4x their median

    In the fishing village of @ArdglassGAC in @officialdowngaa they cast a net last year to see would the children of their area have an interest in playing hurling and camogie and have landed a impressive haul. #GAABelong https://t.co/EiVWEpdSMg

    2470316K viewsView on X
  • Aug 11, 20263.4x their median

    Ashling Thompson was jaded but joyful after an injury-plagued season ended on the ultimate high with victory for @CorkCamogie over @GalwayCamogie96 in Sunday's Glen Dimplex All-Ireland senior camogie final. #GAABelong https://t.co/PUHXHTkjqD

    3103016K viewsView on X
  • Aug 27, 20262.7x their median

    The GAA will hold a ceremony at Croke Park tomorrow to mark the centenary of the first-ever radio broadcast of Gaelic games - the 1926 the All-Ireland hurling semi-final between Kilkenny and Galway - commentated on by journalist Paddy Mehigan. #GAABelong https://t.co/KGqE8dzbu8

    2232013K viewsView on X
  • Aug 26, 20262.6x their median

    It's a week of weeks for @NireFourmile as they celebrate their centenary year and prepare for their first ever appearance in a @WaterfordGAA SHC Final where they will play reigning All-Ireland champions @ballygunnerHc on Sunday. #GAABelong https://t.co/n4KUGaV1j8

    2321015K viewsView on X
  • Aug 17, 20262.6x their median

    The GAA Coach and Player Webinar Series 2026. The 15 free, hour-long webinars will provide learning opportunities for players and coaches! The full list of webinars can be viewed here: https://t.co/6zxhmfpls6 https://t.co/It2m0DcQ0S

    14110117K viewsView on X
  • Aug 11, 20262.4x their median

    A recent Go Games blitz in Croke Park highlighted how newly formed hurling units in @ConnachtGAA like @BoyleGAA are making great strides. #GAABelong https://t.co/fIkdlcITBN

    1542326K viewsView on X
  • Aug 12, 20262.0x their median

    A series of ‘Have A Go’ hurling and camogie events for children will take place around the country for Heritage Week. #GAABelong https://t.co/Ijga68Ckev

    1460014K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#gaabelong#gaa

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 484K followers, an engagement rate of 0.002%. Measured over 54 original posts, its engagement rate beats 14% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.076% of those impressions turn into an interaction. That is about 2.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 26% carry an image or video and 89% link out. The account's strongest tracked post pulled 69 interactions, about 6.9x its own typical post. Recurring topics include #gaabelong, #gaa.

What is The GAA's engagement rate on X?
The GAA (@officialgaa) has an engagement rate of 0.002%, based on the median interactions across 54 original posts from the last 30 days against 484,429 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, The GAA sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @officialgaa have real engagement?
Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @officialgaa post?
Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 1.9 posts per day across the measured window.

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