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The GAA engagement report

@officialgaa - 484K followers on X

Measured over 59 original posts from a 30-day window, last computed on October 22, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 484K followers
Per impression
0.142%
7.0K views on a typical post
Reach
1.45%
of its followers see a post
Typical post
10
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2/day
active 20% of days
Peak time
17:00 UTC
Sunday

A typical post picks up 10 interactions against 484K followers, an engagement rate of 0.002%. Measured over 59 original posts, its engagement rate beats 17% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.0K times each, and 0.142% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 59 posts sampled, 44% carry an image or video and 68% link out. The account's strongest tracked post pulled 69 interactions, about 6.9x its own typical post. Recurring topics include #gaa, #gaabelong, #champion15.

Measured over 59 original posts from a 30-day window, last computed on October 22, 2026. Recurring tags: #gaa, #gaabelong, #champion15.

Compared with accounts its own size

The GAA's engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, The GAA sits below the 10th percentile of the 202,368 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.6%
Engagement rate as a share of followers, across the 202,368 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,932 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video44% of posts+111%+108% to +115%34K
Outbound link68% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 44% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 68% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 204 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 11, 20266.9x their median

    GAA President Jarlath Burns has extended the sympathies of the Association to the family and friends of the late @officialdonegal footballer James McHugh. https://t.co/i2mE2InrT1

    6332116K viewsView on X
  • Aug 12, 20265.9x their median

    GAA President Jarlath Burns has extended the sympathies of the Association to the family of the late @Offaly_GAA hurler Pádraig Horan, who has passed away. #GAABelong https://t.co/3eMiCUa52G

    4972137K viewsView on X
  • Oct 21, 20264.6x their median

    “You can never take the emotion out of sport..” @wicklowgaa manager Oisín McConville looks back on a year to remember, as Wicklow claimed Tailteann Cup glory at Croke Park 🏆 The focus now turns to 2027, with Division 4 promotion and the Leinster Championship on the agenda! 🔥 https://t.co/F1cNjExYyz

    4141012K viewsView on X
  • Sep 8, 20264.3x their median

    The GAA remains firmly committed to building a single Association that honours the identity, heritage and contribution of each of our sports while creating a stronger and more inclusive future ⬇️ https://t.co/4Lo2fBE8lX

    20514420K viewsView on X
  • Sep 3, 20263.6x their median

    🏐 #GAA news: Padraic Joyce steps down as @Galway_GAA senior football team manager ⬇️ https://t.co/Xwg9CS7s4a

    2933117K viewsView on X
  • Oct 21, 20263.5x their median

    'He was our hero, not just for what he did on the field for Maigh Cuilinn, but to see him win All-Ireland medals and be a top player for @Galway_GAA was a huge thing.' https://t.co/4pyHCJ1siz spoke to @maighcuilinn manager Cathal Clancy ahead of Sundays Galway SFC final against @skgaa 🎙️

    2960011K viewsView on X
  • Aug 28, 20263.5x their median

    🥎 Cian O'Toole recently commenced working as @Galway_GAA's Hurling Games Development Co-Ordinator in the city and is eager to help clubs in the area thrive #GAA ⬇️ https://t.co/3EecpNUQna

    2870016K viewsView on X
  • Aug 14, 20263.5x their median

    For the first time in 17 years an Athy adult hurling team will take to the field this Sunday they play Round Towers in the @KildareGAA Junior Hurling Championship. #GAABelong https://t.co/CLAmJ7DC50

    2951018K viewsView on X
  • Oct 16, 20263.4x their median

    12 points down. @wicklowgaa weren’t done. 💪 An inspired second half turned the Tailteann Cup final on its head, and the Garden County had their day at Croke Park! 🏆 Captain Dean Healy and Oisín McConville reflect on the day Wicklow refused to lose... https://t.co/Qq7Wg8DPyf

    3220010K viewsView on X
  • Aug 21, 20263.4x their median

    In the fishing village of @ArdglassGAC in @officialdowngaa they cast a net last year to see would the children of their area have an interest in playing hurling and camogie and have landed a impressive haul. #GAABelong https://t.co/EiVWEpdSMg

    2470316K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#gaa#gaabelong#champion15#passionforsport#wrah

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 484K followers, an engagement rate of 0.002%. Measured over 59 original posts, its engagement rate beats 17% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.0K times each, and 0.142% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 59 posts sampled, 44% carry an image or video and 68% link out. The account's strongest tracked post pulled 69 interactions, about 6.9x its own typical post. Recurring topics include #gaa, #gaabelong, #champion15.

What is The GAA's engagement rate on X?
The GAA (@officialgaa) has an engagement rate of 0.002%, based on the median interactions across 59 original posts from the last 30 days against 484,290 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, The GAA sits below the 10th percentile of the 202,368 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @officialgaa have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @officialgaa post?
Most posts go out around 17:00 UTC, and Sunday is its busiest day, at roughly 2 posts per day across the measured window.

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