The GAA engagement report
@officialgaa - 484K followers on X
Measured over 59 original posts from a 30-day window, last computed on October 22, 2026.
Engagement
A typical post picks up 10 interactions against 484K followers, an engagement rate of 0.002%. Measured over 59 original posts, its engagement rate beats 17% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.0K times each, and 0.142% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 59 posts sampled, 44% carry an image or video and 68% link out. The account's strongest tracked post pulled 69 interactions, about 6.9x its own typical post. Recurring topics include #gaa, #gaabelong, #champion15.
Measured over 59 original posts from a 30-day window, last computed on October 22, 2026. Recurring tags: #gaa, #gaabelong, #champion15.
Compared with accounts its own size
The GAA's engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, The GAA sits below the 10th percentile of the 202,368 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 44% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 68% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 44% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 68% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 204 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 11, 20266.9x their median
GAA President Jarlath Burns has extended the sympathies of the Association to the family and friends of the late @officialdonegal footballer James McHugh. https://t.co/i2mE2InrT1
- Aug 12, 20265.9x their median
GAA President Jarlath Burns has extended the sympathies of the Association to the family of the late @Offaly_GAA hurler Pádraig Horan, who has passed away. #GAABelong https://t.co/3eMiCUa52G
- Oct 21, 20264.6x their median
“You can never take the emotion out of sport..” @wicklowgaa manager Oisín McConville looks back on a year to remember, as Wicklow claimed Tailteann Cup glory at Croke Park 🏆 The focus now turns to 2027, with Division 4 promotion and the Leinster Championship on the agenda! 🔥 https://t.co/F1cNjExYyz
- Sep 8, 20264.3x their median
The GAA remains firmly committed to building a single Association that honours the identity, heritage and contribution of each of our sports while creating a stronger and more inclusive future ⬇️ https://t.co/4Lo2fBE8lX
- Sep 3, 20263.6x their median
🏐 #GAA news: Padraic Joyce steps down as @Galway_GAA senior football team manager ⬇️ https://t.co/Xwg9CS7s4a
- Oct 21, 20263.5x their median
'He was our hero, not just for what he did on the field for Maigh Cuilinn, but to see him win All-Ireland medals and be a top player for @Galway_GAA was a huge thing.' https://t.co/4pyHCJ1siz spoke to @maighcuilinn manager Cathal Clancy ahead of Sundays Galway SFC final against @skgaa 🎙️
- Aug 28, 20263.5x their median
🥎 Cian O'Toole recently commenced working as @Galway_GAA's Hurling Games Development Co-Ordinator in the city and is eager to help clubs in the area thrive #GAA ⬇️ https://t.co/3EecpNUQna
- Aug 14, 20263.5x their median
For the first time in 17 years an Athy adult hurling team will take to the field this Sunday they play Round Towers in the @KildareGAA Junior Hurling Championship. #GAABelong https://t.co/CLAmJ7DC50
- Oct 16, 20263.4x their median
12 points down. @wicklowgaa weren’t done. 💪 An inspired second half turned the Tailteann Cup final on its head, and the Garden County had their day at Croke Park! 🏆 Captain Dean Healy and Oisín McConville reflect on the day Wicklow refused to lose... https://t.co/Qq7Wg8DPyf
- Aug 21, 20263.4x their median
In the fishing village of @ArdglassGAC in @officialdowngaa they cast a net last year to see would the children of their area have an interest in playing hurling and camogie and have landed a impressive haul. #GAABelong https://t.co/EiVWEpdSMg
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 484K followers, an engagement rate of 0.002%. Measured over 59 original posts, its engagement rate beats 17% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.0K times each, and 0.142% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 59 posts sampled, 44% carry an image or video and 68% link out. The account's strongest tracked post pulled 69 interactions, about 6.9x its own typical post. Recurring topics include #gaa, #gaabelong, #champion15.
- What is The GAA's engagement rate on X?
- The GAA (@officialgaa) has an engagement rate of 0.002%, based on the median interactions across 59 original posts from the last 30 days against 484,290 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, The GAA sits below the 10th percentile of the 202,368 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @officialgaa have real engagement?
- Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @officialgaa post?
- Most posts go out around 17:00 UTC, and Sunday is its busiest day, at roughly 2 posts per day across the measured window.