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EPFO engagement report

@officialepfo - 352K followers on X

Measured over 27 original posts from a 30-day window, last computed on September 2, 2026.

Engagement

Middle of its size range
Per follower
0.061%
of 352K followers
Per impression
1.84%
12K views on a typical post
Reach
3.30%
of its followers see a post
Typical post
213
interactions (median)
Saved
0.009%
1 bookmarks on a typical post
Posting rate
2/day
active 23% of days
Peak time
10:00 UTC
Friday

A typical post picks up 213 interactions against 352K followers, an engagement rate of 0.061%. Measured over 27 original posts, its engagement rate beats 55% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.84% of those impressions turn into an interaction. That is about 3.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 27 posts sampled, 93% carry an image or video, 7% are part of a thread and 19% link out. The account's strongest tracked post pulled 325 interactions, about 1.5x its own typical post. Recurring topics include #epfo, #epfowithyou, #humhainna.

Measured over 27 original posts from a 30-day window, last computed on September 2, 2026. Recurring tags: #epfo, #epfowithyou, #humhainna.

Compared with accounts its own size

EPFO's engagement rate beats 55% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.061%, EPFO sits above the 25th percentile of the 68,879 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.09%
p99116.0%
Engagement rate as a share of followers, across the 68,879 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 55,257 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.09%
99th percentile116.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video93% of posts+111%+108% to +115%34K
Outbound link19% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 19% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 242 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 30, 20261.5x their median

    Employees’ Enrolment Campaign 2026 An opportunity for employers to regularise past compliances and enrol eligible left-out employees under EPF. 📅 29 June – 31 October 2026 #EmployeesEnrolmentCampaign2026 #EPFO #HumHainNa https://t.co/eYfd3TLe1H

    13613649414K viewsView on X
  • Aug 28, 20261.5x their median

    🌸 Happy Raksha Bandhan! 🌸 Celebrating the timeless bond of love, care and protection that makes Raksha Bandhan so special. May this beautiful relationship grow stronger with every passing year. Wishing everyone a joyful and blessed #RakshaBandhan! 🪷✨ #EPFO #EPFOWithYou https://t.co/rija7ec0gc

    15414025112K viewsView on X
  • Aug 29, 2026

    Employees’ Enrolment Campaign 2026 An opportunity to expand social security coverage, regularise past compliance and formalise the workforce. 📅 29 June – 31 October 2026 #EEC2026 #EPFO #SocialSecurity #EPFOWithYou https://t.co/wbvPO005Lh

    13313323215K viewsView on X
  • Aug 29, 2026

    On National Sports Day, let’s celebrate the spirit of sportsmanship, fitness and excellence that inspires a stronger India. 🇮🇳 Khelega Bharat! Jeetega Bharat! #NationalSportsDay #EPFO #EPFOWithYou #HumHainNa https://t.co/tbz9Ww9VbE

    13213323212K viewsView on X
  • Aug 31, 2026

    ऑनलाइन फ्रॉड से बचाव के लिए यह वीडियो देखें और जानें स्कैम से सुरक्षित रहने के जरूरी उपाय। सुरक्षित सेवाओं और सही जानकारी के लिए केवल EPFO की आधिकारिक वेबसाइट का ही उपयोग करें। #EPFO #SocialSecurity #EPFOWithYou https://t.co/zqlJewalad @narendramodi @mansukhmandviya @ShobhaBJP

    1321342029.3K viewsView on X
  • Aug 28, 2026

    📍 EPFO’s Nidhi Aapke Nikat 2.0 A successful district outreach on 27 August 2026, where many members, employers and pensioners received guidance, support and on-the-spot grievance resolution #EPFO #EPFOWithYou #HumHainNa #NidhiAapkeNikat https://t.co/yGoTcSzZUS

    13113519311K viewsView on X
  • Aug 27, 2026

    📍 EPFO’s Nidhi Aapke Nikat 2.0 A successful district outreach on 27th August 2026, where many members, employers and pensioners received guidance, support and on-the-spot grievance resolution #NidhiAapkeNikat #EPFO #EPFOWithYou #HumHainNa https://t.co/BrYn9HhTzU

    12912830120K viewsView on X
  • Aug 30, 2026

    Amnesty Scheme 2026 A one-time opportunity for Exempted PF Trusts to regularize their exemption status with key relaxations and benefits. 📅 29 June – 28 December 2026 #AmnestyScheme2026 https://t.co/RVPuHJeJPL

    13513513320K viewsView on X
  • Aug 31, 2026

    Swipe at your own risk ⚠️ Because what’s waiting on the next slide might just be too good to miss! 👀 Stay till the end to discover what EPFO has in store for you. #EPFO #EPFOTrending #EPFOWithYou https://t.co/qCu3TWcxdr

    12312910111K viewsView on X
  • Aug 28, 2026

    The correct answer for quiz held on 24 August 2026 is Option D ✅ Certificates will be shared with the winners shortly. Thank you to all participants for taking part in the EPFO Quiz! #EPFOQuiz #EPFOWithYou #EPF #SocialSecurity #HumHainNa https://t.co/jR7aeVYIig

    1231241329.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#epfo#epfowithyou#humhainna#amnestyscheme2026#employeesenrolmentcampaign2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 213 interactions against 352K followers, an engagement rate of 0.061%. Measured over 27 original posts, its engagement rate beats 55% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.84% of those impressions turn into an interaction. That is about 3.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 27 posts sampled, 93% carry an image or video, 7% are part of a thread and 19% link out. The account's strongest tracked post pulled 325 interactions, about 1.5x its own typical post. Recurring topics include #epfo, #epfowithyou, #humhainna.

What is EPFO's engagement rate on X?
EPFO (@officialepfo) has an engagement rate of 0.061%, based on the median interactions across 27 original posts from the last 30 days against 351,761 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.061%, EPFO sits above the 25th percentile of the 68,879 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @officialepfo have real engagement?
Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @officialepfo post?
Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 2 posts per day across the measured window.

Keep going

EPFO (@officialepfo) Engagement Rate - 0.061% | PlayerSells