Sukhbir Singh Badal engagement report
@officeofssbadal - 427K followers on X
Measured over 112 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 90 interactions against 427K followers, an engagement rate of 0.021%. Measured over 112 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.4K times each, and 2.65% of those impressions turn into an interaction. That is about 0.799% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 112 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 2.6K interactions, about 29x its own typical post. Recurring topics include #punjabvirodhiaap, #ppsc, #punjabbachaorally.
Measured over 112 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #punjabvirodhiaap, #ppsc, #punjabbachaorally.
Compared with accounts its own size
Sukhbir Singh Badal's engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 75% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.021%, Sukhbir Singh Badal sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 432 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 10, 202629x their median
I CHALLENGE @ArvindKejriwal for an OPEN DEBATE on the issue of MULTIPLE paper leaks and recruitment scams in #Punjab. I on behalf of @Akali_Dal_ will take you and your entire #Delhi team head on and prove you guilty! https://t.co/zxj95CkoN1
- Aug 27, 202627x their median
*Ae Ki Hoya, Kejriwal Moya !* Unprecedented scenes from inside Punjab Secretariat in Chandigarh where over 3 lakh govt employees went on leave today seeking their pending DA arrears. Such shame has been brought to a prestigious office! No amount of PR or media gag order can now help guru dokhi @bhagwantmann @AAPPunjab MURDABAAD! #PunjabVirodhiAAP #PunjabBandh @ArvindKejriwal
- Aug 26, 20268.7x their median
Back in 2022, Amritpal came to India from Dubai. His hair was cut and he was clean shaven. Nobody had a clue about where he came from, how he reached here. But, once he came to Punjab, he started claiming that he is ‘Waris Punjab De’. How dare he say that! He, who misused Sri Guru Granth Sahab Maharaj, took it to prison for his own political motives - how dare he call himself ‘Waris’? He claimed he will wipe out drugs from Punjab, but he failed to pull his own brother out of drug addiction. His family was affiliated with the Congress till 1984. Where was his love for the ‘Panth’ then? When Congress attacked Darbar Sahib with tanks, that time he didn’t feel any pain? When Congress massacred thousands of Sikhs, at that time why didn’t he or his family protest? Where were they then?
- Sep 4, 20265.3x their median
❌❌ NATIONAL SHAME ❌❌ This is what @AAPPunjab did to a Punjabi Sikh boy who dared to speak the truth about the drug menace in Punjab. He is the same boy who protested from atop a roof from village Shero in Sunam while a fake PR event of the CM was happening. Guru Dokhi @bhagwantmann and his ‘master’ @arvindkejriwal got this gentleman stripped, beaten, electrocuted, his turban and beard manhandled, his thighs cut with blades and then salt rubbed on his wounds. He was beaten for over an hour with wet chappals and then he was paraded naked! His mother and sisters were abused in full public view. THIS IS UNACCEPTABLE! I condemn this action with all my might and immediately urge the National Commission of Human Rights to intervene!! @India_NHRC PUNJAB CANNOT, AND WILL NOT BE SILENCED LIKE THIS! NATIONAL MEDIA SHOULD STEP IN AND EXPOSE THIS ‘TERRORISM’ by @AamAadmiParty! @ani @NDTV @BBCNewsIndia @TimesNow @RepublicIndia @IndiaToday @PTI_News @indianexpress @CNNnews18 @ians_india
- Aug 19, 20265.1x their median
The arrest of @ArvindKejriwal’s former minister Satyendra Jain is yet another ugly reminder of AAP’s carefully manufactured but absolutely fake ‘Kattar Imaandar’ narrative! ₹17.7 crore corruption. Manipulated tenders. Conspiracy. Serious irregularities. And this is all repeat telecast of what happened in 2022! The same Satyendra Jain had been arrested over corruption allegations before too. But instead of accepting that their leaders are greedy and guilty, AAP continues to cry ~ ‘political vendetta’. Please know ~ people can see through your facade. Your days in Punjab are numbered!
- Aug 22, 20265.0x their median
#WATCH | Chandigarh: 180 ETT (Elementary Teacher Training) Teachers Union members, accompanied by their families, staged a protest outside Punjab Finance Minister Harpal Cheema’s residence over their various demands. They were later detained by the police. https://t.co/1QmtaLrFM7
- Aug 20, 20264.7x their median
AAP’s vendetta against Lok Awaz TV has crossed every limit! When @AAPPunjab couldn’t muzzle the voice of honest journalists, they decided to shut them up by filing grave charges. Today a very serious FIR has been lodged against journalist Maninderjit Sidhu accusing him of abetment-to-suicide of a man whose post-mortem was not conducted. So, the big question is how did the authorities determine the cause of death? So, on what basis has the FIR been registered? The answer is simple. Lok Awaz exposed Punjab’s drug crisis and spoke for the people, that's why they have been trageted ~ yet again. This is an open attack on press freedom and an attempt to silence a fearless voice. I condemn this action against Maninderjit Sidhu and Lok Awaz TV! Punjab’s media doesn't crack under pressure, instead it hits harder with more serious ground reportage! My legal team will provide all assistance to all journalists who have been specifically targeted
- Sep 5, 20264.5x their median
- No money for govt employees ❌ - No new infrastructure ❌ - No new industries ❌ - No new playgrounds ❌ But all of Punjab’s money is being used for ‘Bhand’ advertising campaigns! You are not making Punjab play, you are PLAYING with Punjab! #PunjabVirodhiAAP #AAPDaKhed
- Aug 13, 20264.3x their median
ਤਖ਼ਤ ਸੱਚਖੰਡ ਸ੍ਰੀ ਹਜੂਰ ਸਾਹਿਬ ਵਿਖ਼ੇ ਪਰਿਵਾਰ ਸਮੇਤ ਨਤਮਸਤਕ ਹੋ ਸਰਬੱਤ ਦੇ ਭਲੇ ਦੀ ਅਰਦਾਸ ਕੀਤੀ 🙏 ਗੁਰੂ ਸਾਹਿਬ ਕੁੱਲ ਲੋਕਾਈ 'ਤੇ ਮਿਹਰ ਭਰਿਆ ਹੱਥ ਰੱਖਣ। https://t.co/jSjXw0si2M
- Sep 3, 20264.3x their median
We demand the immediate resignation of Guru Dokhi @BhagwantMann! Today, I met with Hon’ble Punjab Governor Shri Gulab Chand Kataria Ji and urged him to use his constitutional office and order an independent, time-bound CBI probe into the grave allegations involving CM Bhagwant Mann’s Office, his OSD Rajbir Ghuman, and the ₹5 crore bribe demand made in the name of CM’s wife Dr. Gurpreet Mann to settle a rape and abduction case. Despite very strong visual and audio evidence, the Punjab Police has completely failed to act. Because they themselves seem to be hand-in-glove! So, Governor Sahib, Punjab urges you to help us name, shame and punish the culprits, so that justice can prevail. #PunjabVirodhiAAP @Gulab_kataria, @Punjabpoliceind
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 90 interactions against 427K followers, an engagement rate of 0.021%. Measured over 112 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.4K times each, and 2.65% of those impressions turn into an interaction. That is about 0.799% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 112 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 2.6K interactions, about 29x its own typical post. Recurring topics include #punjabvirodhiaap, #ppsc, #punjabbachaorally.
- What is Sukhbir Singh Badal's engagement rate on X?
- Sukhbir Singh Badal (@officeofssbadal) has an engagement rate of 0.021%, based on the median interactions across 112 original posts from the last 30 days against 426,907 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.021%, Sukhbir Singh Badal sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @officeofssbadal have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @officeofssbadal post?
- Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 3.9 posts per day across the measured window.