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Odell Beckham Jr engagement report

@obj - 3.9M followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.678%
of 3.9M followers
Per impression
4.81%
557K views on a typical post
Reach
14.1%
of its followers see a post
Typical post
27K
interactions (median)
Saved
0.049%
272 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
03:00 UTC
Saturday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 27K interactions against 3.9M followers, an engagement rate of 0.678%. Posts are seen about 557K times each, and 4.81% of those impressions turn into an interaction. That is about 14.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 03:00 UTC, and Saturday is the busiest day of the week. The account's strongest tracked post pulled 77K interactions, about 2.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.678%, Odell Beckham Jr sits above the 75th percentile of the 36,521 accounts in this comparison. That places it in the top 25% band, which runs 0.434% to 2.10%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Sep 29, 20252.9x their median

    Dear @NFL , I mean this with the upmost love and respect. We (The NFL) take all The precautions in the world with EVERYthing else when it comes to players “health” and “safety”. PLZ. PLZ. PLZ. GET RID OF THE 🤬 TURF. Thank You in advance. LUV

    70K5.8K6332974.2M viewsView on X
  • Aug 12, 2025

    No seriously. Plz stop reading everything on the internet, and stop texting me happy retirement b4 u piss me off 😭😭😭. That will get no response. I promise u the day I’m done I will let u kno. Again if u text me happy retirement im just gon have to block u😭😭. Thanks

    33K1.7K4.7K8423.9M viewsView on X
  • Mar 10, 2025

    🗣️ https://t.co/wrcUu36Bzc

    34K1.1K1.1K3865.1M viewsView on X
  • Mar 17, 2022

    As if I needed more motivation. Ima make my son proud asf when I’m done wit all this, from what I did on the field, to the way I handled all the other Shxt that came wit it. Zydn…son I love u… and daddy gone make u proud. I mean tht.

    31K1.6K2.9K483View on X
  • Sep 28, 2025

    My heart hurts for ya 1!!!!

    28K1.3K4751121.7M viewsView on X
  • Aug 29, 2026

    God always got me no matter what. Thank u overly … 🙏

    24K2.0K41697557K viewsView on X
  • Dec 25, 2024

    Words don’t do justice for seeing what @Lj_era8 does in person ….

    22K1.9K2851961.3M viewsView on X
  • Jan 19, 2025

    Lol with respect to @Lj_era8 … on my life I ain’t never seen nothin like these two …. This was prolly the best lil playoffs in years no lie or im tripping ?

    22K4156012532.8M viewsView on X
  • Nov 24, 2024

    10 year annnni, sheeeeesh! i appreciate every one of you! its beeeeen a journey. the one n not the twoooooooo! luvvvv. - "jobs not finished" - @kobebryant 🫶🏾🏈🦍. https://t.co/xmB5v2BNRG

    18K1.4K326146578K viewsView on X
  • Jan 19, 2025

    So fknnn proud of that boy!!! Since day one the illesttt I seeen put on cleats, that’s on my soul @saquon

    18K1.1K12176885K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 27K interactions against 3.9M followers, an engagement rate of 0.678%. Posts are seen about 557K times each, and 4.81% of those impressions turn into an interaction. That is about 14.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 03:00 UTC, and Saturday is the busiest day of the week. The account's strongest tracked post pulled 77K interactions, about 2.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Odell Beckham Jr's engagement rate on X?
Odell Beckham Jr (@obj) has an engagement rate of 0.678%, based on the median interactions across 1 original posts from the last 30 days against 3,949,318 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.678%, Odell Beckham Jr sits above the 75th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @obj have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @obj post?
Most posts go out around 03:00 UTC, and Saturday is its busiest day, at roughly 0.03 posts per day across the measured window.

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