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호빵앤양갱 / 이봄 Leebom engagement report

@o_l_bom - 63K followers on X

Measured over 14 original posts from a 30-day window, last computed on September 25, 2026.

Engagement

Middle of its size range
Per follower
0.265%
of 63K followers
Per impression
1.53%
11K views on a typical post
Reach
17.3%
of its followers see a post
Typical post
168
interactions (median)
Saved
0.151%
16 bookmarks on a typical post
Posting rate
1.8/day
active 50% of days
Peak time
06:00 UTC
Wednesday

A typical post picks up 168 interactions against 63K followers, an engagement rate of 0.265%. Measured over 14 original posts, its engagement rate beats 64% of 20,445 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.53% of those impressions turn into an interaction. That is about 17.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 71% carry an image or video, 7% are part of a thread and 29% link out. The account's strongest tracked post pulled 24K interactions, about 145x its own typical post. Recurring topics include #1865와인, #광고.

Measured over 14 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #1865와인, #광고.

Compared with accounts its own size

호빵앤양갱 / 이봄 Leebom's engagement rate beats 64% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.265%, 호빵앤양갱 / 이봄 Leebom sits above the 50th percentile of the 205,374 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video71% of posts+111%+108% to +115%34K
Outbound link29% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 71% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 99 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 12, 2026145x their median

    자는 자세 https://t.co/LQwE6xuABG

    21K3.7K4164249K viewsView on X
  • Aug 7, 202593x their median

    2025년 8월 8일, 세계고양이의 날 네이버 로고를 그리게 되었습니다🐱💕 https://t.co/9bMn6R0Qo9 https://t.co/o1891tNfOa

    10K5.1K8306593K viewsView on X
  • Sep 5, 202641x their median

    호빵앤양갱X다이소 스티커 2탄이 출시되었어요!✨ 오늘부터 전국 다이소에 순차입고되며, 온라인 다이소몰에서는 빠르면 9월6일, 늦으면 8일부터 구매가능합니다! 이번 스티커들은 말랑말랑한 마시멜로우, 투명볼록한 에폭시, 무지개 홀로그램 등 다양한 소재로 제작되었어요🐶🐱💗 홀로그램 실물느낌은 타래영상에✨

    4.1K2.0K6767488K viewsView on X
  • Sep 12, 202632x their median

    질투쟁이🐶 https://t.co/93EsMxH9Pq

    4.6K76003677K viewsView on X
  • Sep 8, 202623x their median

    今回のダイソーのステッカーを気に入ってくださる日本の方がたくさんいて、普段から応援してくださる方も多いので、感謝の気持ちとともに、いつか日本のダイソーにも置いていただけたらどんなに嬉しいだろう、と考えています。 いや、もういっそのこと、私の住んでいるところから日本まで一気に橋でつながって、そのまま高速鉄道に乗って気軽に行ったり来たりできたらいいのにな、なんて思いました。 弟も日本に住んでいるので、そうなったらもっと頻繁に会えるのになあ。 翻訳機を使って書いた文章なので、意味が違って伝わってしまわないか少し心配です。いつも応援してくださって、本当にありがとうございます。

    3.8K102921288K viewsView on X
  • Sep 14, 20262.8x their median

    ✨ https://t.co/ZnZvTnQfyi

    41943028.7K viewsView on X
  • Sep 4, 20262.1x their median

    mood https://t.co/cxq6S6UufD

    2401030915K viewsView on X
  • Sep 9, 2026

    🏡고사리잡화점에 입점하게되었습니다. 고사리잡화점 스마트스토어, 오프라인 매장에서 42종의 스티커/엽서를 구매하실 수 있습니다! https://t.co/cSoHk5S7Rv https://t.co/euIOnKUNWu

    128510516K viewsView on X
  • Sep 18, 2026

    #광고 #1865와인 GS25에서 문득 눈에 들어온 한국적인 디자인의 와인이 있었어요. 바로 1865 비러브드 에디션! 한국 소비자들에게 받은 사랑에 보답하는 의미로 출시된 한국 한정판 에디션이라고 해요. 오직 한국만을 위해 만든 디자인도 멋있었지만, ‘Beloved’라는 이름을 가만히 보고 있으니 자연스레 와인을 나누는 연인의 모습이 떠올랐어요. 그래서 그 장면을 그림으로 그려봤습니다. 그 사이로 호빵이와 양갱이도 살짝 끼어들었어요...🐶🐱💕 시음 후기는 타래에 이어서 남길게요👇

    12622125.8K viewsView on X
  • Sep 9, 2026

    온라인 다이소몰 에폭시 버블 스티커 일시품절되었습니다. 말랑말랑 페어리 스티커만 소량 재고 남아있습니다! https://t.co/IBmb7W5LZ4 https://t.co/maFL0UXImY

    10713028.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#1865와인#광고

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 168 interactions against 63K followers, an engagement rate of 0.265%. Measured over 14 original posts, its engagement rate beats 64% of 20,445 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.53% of those impressions turn into an interaction. That is about 17.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 71% carry an image or video, 7% are part of a thread and 29% link out. The account's strongest tracked post pulled 24K interactions, about 145x its own typical post. Recurring topics include #1865와인, #광고.

What is 호빵앤양갱 / 이봄 Leebom's engagement rate on X?
호빵앤양갱 / 이봄 Leebom (@o_l_bom) has an engagement rate of 0.265%, based on the median interactions across 14 original posts from the last 30 days against 63,005 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.265%, 호빵앤양갱 / 이봄 Leebom sits above the 50th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @o_l_bom have real engagement?
Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @o_l_bom post?
Most posts go out around 06:00 UTC, and Wednesday is its busiest day, at roughly 1.8 posts per day across the measured window.

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