NY Public Library engagement report
@nypl - 2.3M followers on X
Measured over 43 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 18 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.813% of those impressions turn into an interaction. That is about 0.098% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 22:00 UTC, and Friday is the busiest day of the week. Of the 43 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 4.3K interactions, about 241x its own typical post. Recurring topics include #bookoftheday, #bannedbooksweek.
Measured over 43 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #bookoftheday, #bannedbooksweek.
Compared with accounts its own size
NY Public Library's engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, NY Public Library sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 271 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 21, 2026241x their median
They’re “stuffed with fluff” and ready to inspire future generations! 🧸 On this day in 1921, Christopher Robin Milne received the original Winnie-the-Pooh bear for his first birthday. The beloved bear and his friends later inspired A. A. Milne’s stories and eventually found a home at The New York Public Library. In 2016, textile conservators carefully repaired and stabilized the toys, preserving them for many more years. This October marks 100 years since Winnie-the-Pooh was first published! Celebrate with NYPL through a special display of original illustrations, a visit with the real Winnie-the-Pooh and friends, letter boxes in branches, events for all ages and more! Discover all the ways to celebrate: https://t.co/2XLvSfiX5r
- Aug 29, 2026230x their median
Put on your stylish thinking cap! Emblazoned with The New York Public Library in an elegant script, this hat is an instant modern classic—perfect for those who appreciate a good throwback. Get yours: https://t.co/yDJ0NbyOT1 https://t.co/6hcGmA8Q7Z
- Aug 22, 2026206x their median
Silly old bear! You forgot your tote bag! 🍯 Celebrate 100 years of Winnie-the-Pooh with this beautifully illustrated tote, featuring artwork from a first edition held in the Library’s collections. It’s the perfect companion for your next Library visit! Get yours: https://t.co/eaMgWn5QQw
- Sep 17, 2026178x their median
The New York Public Library for the Performing Arts is excited to announce that it has received a historic $60 million gift that will fundamentally expand public access to its 15 million item archive dedicated to dance, theater, and music—one of the world's largest such collections. The anonymous donation is the biggest ever to the research library. This historic gift kicks off a large-scale digitization, preservation, and cataloging project enabling its treasures to be easily accessed by anyone, anywhere, anytime. The anonymous donor recognized the urgent need to preserve and expand access to the immense cultural heritage within the archives of the Library for the Performing Arts. We are profoundly grateful for this extraordinary gift! Learn more: https://t.co/EOYhhTLGY9
- Sep 2, 202680x their median
Read comics and manga for free! With your library card, you can use Comics Plus to get free, instant, and unlimited access to thousands of manga, comics, and graphic novels for adults, kids, and teens! Learn more: https://t.co/FpcVDzZP3a https://t.co/xSrynyWSq1
- Aug 2, 202657x their median
James Baldwin, groundbreaking Harlem-born writer and activist, was born #OTD in 1924. Baldwin had a personal connection to two New York Public Library locations: the 135th Street branch (today the @SchomburgCenter) and the landmark 42nd Street library. The former helped shape his young intellectual mind—the latter was an important refuge in his teenage years. In 2024, to celebrate Baldwin’s centennial, the Library mounted corresponding exhibitions in both of these buildings: 'JIMMY! God’s Black Revolutionary Mouth' at the Schomburg Center and 'James Baldwin: Mountain to Fire,' a special display within the Polonsky Exhibition of The New York Public Library’s Treasures at 42nd Street. Listen to the audio guide for 'James Baldwin: Mountain to Fire,' hosted by Henry Louis Gates, Jr.: https://t.co/QJU2WVhDH4 📷 James Baldwin in Paris, Leslie Schenk, ca. 1949. James Baldwin Photograph Collection, Photographs and Prints Division, Schomburg Center for Research in Black Culture. @nyplresearch
- Sep 4, 202637x their median
One of Gloria Steinem’s lasting contributions was helping replace the honorific "Miss” and “Mrs.” with “Ms.” for widespread use. Steinem, the feminist leader who died this week, debated its use with New York Times editor A. M. Rosenthal in letters dating back half a century, now preserved at The New York Public Library. Read more from The New York Times: https://t.co/7aEbhthvMI
- Aug 16, 202630x their median
In the late 19th century, the city recognized that to be truly great, it needed a great library. Today, NYPL's flagship building on 42nd street stands as an iconic landmark and a research center for the humanities and social sciences. What's your favorite part of this building?
- Sep 4, 202623x their median
The New York Public Library mourns the loss of Gloria Steinem, a groundbreaking writer, activist, and global force for women’s rights. A true New Yorker and outspoken champion for intellectual freedom, Steinem was named a Library Lion in 2015 in recognition of her extraordinary contributions to culture and the arts. Her legacy lives on in her writing, the activists she inspired, and the countless lives she made better. In celebration of her life and work, NYPL cardholders can borrow a selection of Steinem’s e-books and audiobooks with no wait time through September 19. Learn more: https://t.co/WIH4dxpVG9
- Aug 3, 202617x their median
OTD, August 2, James Baldwin, novelist, essayist, intellectual, and activist was born. To celebrate his body of work that takes readers on an exploration of identity and history, check out recommendations highlighting how his writing serves as a mirror to the world. Learn more: https://t.co/jMdpwLkWMT
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 18 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.813% of those impressions turn into an interaction. That is about 0.098% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 22:00 UTC, and Friday is the busiest day of the week. Of the 43 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 4.3K interactions, about 241x its own typical post. Recurring topics include #bookoftheday, #bannedbooksweek.
- What is NY Public Library's engagement rate on X?
- NY Public Library (@nypl) has an engagement rate of 0.001%, based on the median interactions across 43 original posts from the last 30 days against 2,254,295 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, NY Public Library sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @nypl have real engagement?
- Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @nypl post?
- Most posts go out around 22:00 UTC, and Friday is its busiest day, at roughly 1.57 posts per day across the measured window.