City of New York engagement report
@nycgov - 1.3M followers on X
Measured over 1 original post from a 30-day window, last computed on August 22, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2 interactions against 1.3M followers, an engagement rate of 0%. Posts are seen about 1.7K times each, and 0.117% of those impressions turn into an interaction. That is about 0.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 33K interactions, about 16310x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 22, 2026.
Where this sits in the catalog
At under 0.001%, City of New York sits below the 10th percentile of the 10,326 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.048% |
| 75th percentile | 0.321% |
| 90th percentile | 2.48% |
| 99th percentile | 354.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 100% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | -5% | -7% to -4% | 7.9K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 196 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 26, 202616310x their median
Learning a second language can be hard. Signing up for Pre-K and 3-K is easy. 
Go to https://t.co/Ghy11RZNkq to apply today. Deadline is tomorrow at midnight! https://t.co/KzNRJUDc7P
- Feb 14, 202610941x their median
The Adams Administration stopped the Streets Master Plan. We’re bringing it back.  We’re kicking off four bold NYC street projects: faster buses on the Bronx’s busiest route, a continuous protected bike route all the way from Sunset Park to DUMBO, protected bike lanes around 10 schools in Central Brooklyn, and a connected bike network for Midwood, Flatbush, and East Flatbush. Streets that work for everyone—not just cars.
- Jun 11, 20267535x their median
NYC, the Knicks are heating up and so are we. The heat index may hit 100 degrees today and tomorrow. We may also see severe thunderstorms, heavy downpours, and winds strong enough to down trees and power lines.
 These conditions are extremely dangerous.
 Here’s how to keep you and your neighbors safe:
 Seek air-conditioning. The City is activating hundreds of free, public cooling centers across the city. Find one nearest you, including accessible and pet-friendly options, by visiting https://t.co/Iqa7gXBq7R or by calling 311.
 Recognize the signs of heat illness. Call 911 immediately if you or someone you know has hot dry skin, trouble breathing, rapid heartbeat, confusion, disorientation, dizziness, nausea, or vomiting.
 Call 311 if you see a homeless neighbor in need of assistance. Outreach teams are activated citywide to help connect vulnerable neighbors with safe, cool spaces. 
 If storms hit, go indoors. Use caution while traveling. Stay out of basement apartments.
 Drink lots of water. Wear sunscreen. And check in on your neighbors. As always, sign up for emergency alerts: text NOTIFYNYC to 692-692.
- Feb 22, 20267238x their median
The snow is back. But New York is ready. Here's everything you should know about tomorrow's blizzard. Stay safe, stay warm, and sign up for real-time updates by texting NotifyNYC to 692-692. https://t.co/QesFsF2h4S
- Feb 21, 20265842x their median
New York City, we’re under a Blizzard Warning from 6 a.m. Sunday to 6 p.m. Monday, with 13–18 inches of snow expected — and possibly more in some areas. 
Snow starts Sunday morning, intensifies at night, and will make the Monday morning commute extremely dangerous. Stay off the roads unless absolutely necessary. If you can stay home, stay home. 
Text NotifyNYC to 692-692 or visit https://t.co/sEOhIlj2rN for updates — and please check in on your neighbors.
- Feb 27, 20263145x their median
TODAY is the deadline to apply for FREE 3-K and Pre-K for fall 2026! If your child turns 3 or 4 this year, they are guaranteed a spot as long as you apply by 11:59 p.m. tonight, February 27. Sign up now to save $26,000 on childcare: https://t.co/Ghy11RZNkq https://t.co/CR2tjNGCHp
- Feb 22, 20263056x their median
Forecast: 18 - 22 inches of snow. Â Wind: Strong. Gusts up to 50 mph. Â Coastal flooding: Possible. Up to 2.5 feet in high tide. Â Code Blue: Live. Outreach teams working 24/7. Â Alternate side parking: Suspended Monday. Â Libraries: Closed Monday. Â DSNY: Ready to take on the snow.
- Feb 21, 20262538x their median
New York, another snowstorm is headed our way. Here’s the latest.

Text NotifyNYC to 692-692 for real-time updates. Call 311 if you see someone vulnerable in the cold. https://t.co/tx86yAOHeJ
- Feb 19, 20261997x their median
From Flushing to Sunset Park to Canal Street. New York City knows how to celebrate Lunar New Year. https://t.co/JAr8RrUbPQ
- Feb 19, 20261650x their median
3K and Pre-K enrollment is still open! Apply at https://t.co/Ghy11RZNkq  Deadline for registration is Friday, February 27th https://t.co/BuxdZTvpLw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2 interactions against 1.3M followers, an engagement rate of 0%. Posts are seen about 1.7K times each, and 0.117% of those impressions turn into an interaction. That is about 0.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 33K interactions, about 16310x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is City of New York's engagement rate on X?
- City of New York (@nycgov) has an engagement rate of 0%, based on the median interactions across 1 original posts from the last 30 days against 1,323,329 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, City of New York sits below the 10th percentile of the 10,326 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @nycgov have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @nycgov post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.07 posts per day across the measured window.