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notch engagement report

@notch - 3.3M followers on X

Measured over 15 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.025%
of 3.3M followers
Per impression
0.823%
97K views on a typical post
Reach
2.98%
of its followers see a post
Typical post
798
interactions (median)
Saved
0.035%
34 bookmarks on a typical post
Posting rate
0.53/day
active 33% of days
Peak time
05:00 UTC
Monday

A typical post picks up 798 interactions against 3.3M followers, an engagement rate of 0.025%. Measured over 15 original posts, its engagement rate beats 47% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 97K times each, and 0.823% of those impressions turn into an interaction. That is about 2.98% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 15 posts sampled, 7% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 77K interactions, about 97x its own typical post.

Measured over 15 original posts from a 30-day window, last computed on October 25, 2026.

Compared with accounts its own size

notch's engagement rate beats 47% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.025%, notch sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video7% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 7% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 185 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 14, 202697x their median

    Reject AI.

    68K5.4K2.1K1.0K5.4M viewsView on X
  • Jun 29, 202632x their median

    Sandy's an idiot. Piracy is actually good. Not joking. Look up old quotes of mine if you want proof I've always had this opinion.

    16K65939592572K viewsView on X
  • Apr 2, 20267.6x their median

    DLSS fundamentally makes no sense. Because the graphics card is too slow to run the game at reasonable speeds, you use THE SAME HARDWARE to run a neural network to generate frames in between the existing ones.

    10K2656451031.1M viewsView on X
  • Apr 28, 202612x their median

    I've been avoiding doing this joke because it felt a bit too political, but I'm starting to realize that's exactly what they/them want.

    9.3K22614441372K viewsView on X
  • Jul 10, 202612x their median

    父がマイクラのアイコンをモザイクだと言うので外してみた結果 https://t.co/gObTpOZBhL

    8.5K86673821.1M viewsView on X
  • Apr 28, 202611x their median

    Jakob, who I founded Mojang with, got his twitter account hacked, and "he"'s posting stuff in defense of AI programming. This is further evidence that the AI programming hype is being falsely inflated by people who desperately want to change the narrative.

    8.9K3431079258K viewsView on X
  • Oct 5, 202612x their median

    -40 lbs just from quitting snacks cold turkey.

    8.9K6631119224K viewsView on X
  • Sep 13, 202610x their median

    Ok, fine, programming is a little bit solved. My only regret is the whole associated mega corporation owned AI thing and the descent into dystopia.

    7.8K22631658641K viewsView on X
  • Jul 28, 20269.9x their median

    Oh god, is this how it starts? I'm already coming up with use cases, such as converting all my typescript into javascript. Sure, claude, let's see what you got! Can I still make fun of vibe coders if I become one?

    6.9K1427001632.1M viewsView on X
  • Aug 18, 20269.4x their median

    Life tip: If you're going to have a mid life crisis, try not to have it during the upheaval of the foundation of your entire industry.

    7.1K11421225315K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 798 interactions against 3.3M followers, an engagement rate of 0.025%. Measured over 15 original posts, its engagement rate beats 47% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 97K times each, and 0.823% of those impressions turn into an interaction. That is about 2.98% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 15 posts sampled, 7% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 77K interactions, about 97x its own typical post.

What is notch's engagement rate on X?
notch (@notch) has an engagement rate of 0.025%, based on the median interactions across 15 original posts from the last 30 days against 3,254,062 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, notch sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @notch have real engagement?
Its engagement rate beats 47% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @notch post?
Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 0.53 posts per day across the measured window.

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