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ノンノ/non-no engagement report

@nonno_staff - 324K followers on X

Measured over 41 original posts from a 30-day window, last computed on September 4, 2026.

Engagement

Bottom quarter for its size
Per follower
0.007%
of 324K followers
Per impression
0.231%
10.0K views on a typical post
Reach
3.07%
of its followers see a post
Typical post
23
interactions (median)
Saved
0.03%
3 bookmarks on a typical post
Posting rate
1.37/day
active 17% of days
Peak time
10:00 UTC
Thursday

A typical post picks up 23 interactions against 324K followers, an engagement rate of 0.007%. Measured over 41 original posts, its engagement rate beats 23% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10.0K times each, and 0.231% of those impressions turn into an interaction. That is about 3.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 41 posts sampled, 61% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.6K interactions, about 155x its own typical post. Recurring topics include #nonno10月号, #林芽亜里, #紺野彩夏.

Measured over 41 original posts from a 30-day window, last computed on September 4, 2026. Recurring tags: #nonno10月号, #林芽亜里, #紺野彩夏.

Compared with accounts its own size

ノンノ/non-no's engagement rate beats 23% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, ノンノ/non-no sits above the 10th percentile of the 66,258 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.6%
Engagement rate as a share of followers, across the 66,258 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,968 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video61% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 61% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 115 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 1, 2026155x their median

    \フォロー&リポストで当たる✨/ #リアルバリア をフルセットで! ①エクストリームクリーム オリジナル ②エクストリームクリーム マスク ③モイスチャーバリア サンクリーム 上記3点をセットで5名様にプレゼント🎁 応募方法は ①@nonno_staffをフォロー ②この投稿をRP ☆9月15日(火)23:59締切 ▼詳しくはこちら https://t.co/CAW6pD0PYR

    7182.8K50322K viewsView on X
  • Sep 1, 202668x their median

    小坂菜緒がナビ! 夏服のまま秋へシフトできるブラウン小物。バッグ、キャップ、ベルトで季節を更新 https://t.co/5BYGLQS9QE

    1.3K2632821K viewsView on X
  • Sep 2, 202667x their median

    日向坂46 小坂菜緒「自分を漢字一文字で表すと?」【MODEL’S TALK】 https://t.co/UupaDnyyV1

    1.3K2579618K viewsView on X
  • Sep 3, 202638x their median

    秋のスニーカー、何を選ぶ? 遠藤さくらが履く、スポみコーデが大人に見えるスウェードスニーカー3選 https://t.co/oBwYTfs2i1

    7271451111K viewsView on X
  • Aug 7, 202624x their median

    —————————  🔔表紙解禁 ————————— 8月20日発売 #nonno10月号 表紙は、 ✦通常版 久間田琳加 ✦特別版 Hearts2Hearts 本誌の中身をちら見せ 🔗https://t.co/fnceT1c5up 📚内容 ・Hearts2Heartsがノンノで日本初表紙!8人の心が一つになった瞬間とは? ・LIL LEAGUE、CUTIE STREET・板倉可奈さんなど、豪華ゲストも登場 ・りんくまが編集長になって、秋のイチオシをピックアップ ・大学生のための今すぐ着られる“秋めきアイテム” 📢見どころをもっと見る https://t.co/dbgFXBfVGE 🛍ご予約リンク ※通常版、特別版ともに表紙以外の内容は同じです ①通常版 #久間田琳加 表紙版 Amazon: https://t.co/TJJIWSsSk5 セブンネットショッピング: https://t.co/G93Kl6EktW TOWER RECORDS ONLINE:https://t.co/hoAEcMSaH2 楽天ブックス: https://t.co/WSPjvyqd6O HMV&BOOKS: https://t.co/AXvN4eEfCe ヨドバシドットコム: https://t.co/9FlFMFiV98 ②特別版 #Hearts2Hearts 表紙版 Amazon: https://t.co/IarfRNPe2k セブンネットショッピング:https://t.co/be9UPIoV0Z TOWER RECORDS ONLINE:https://t.co/systc2d4Ox 楽天ブックス: https://t.co/08knGWRtxD HMV&BOOKS: https://t.co/ilWdZWVciE ヨドバシドットコム: https://t.co/l0YCxII0H5 @lespros_rinka @Hearts2HeartsJP

    44885122257K viewsView on X
  • Sep 2, 202615x their median

    ラフなのに可愛い💛 大学生のミニスカ×Tシャツコーデ10選 ▶▷https://t.co/TLA0ZkxKOR #紺野彩夏 #井上和 #菊地姫奈 https://t.co/iZo17PaKbM

    294451217K viewsView on X
  • Sep 2, 20269.6x their median

    2026秋リップトレンド。ヌードリップはライナーでぷっくり!NARS、M・A・Cなど人気ブランドの新作をチェック https://t.co/Yv6MDFA7wP

    200210010K viewsView on X
  • Sep 3, 20267.8x their median

    出口夏希の令嬢コーデ。チュールドッキング半袖ニットで秋モードに! https://t.co/d5qArp4rkS

    15622109.0K viewsView on X
  • Sep 3, 20264.9x their median

    【 #トモノのモノ語り。】 #友野一希 さんの最新プロフィール帳📝 連載再開記念✨ MBTIなどの基本トピックから、今季応援する上で知っておきたい⛸情報、最近のプライベートまで。今知りたい友野さんの情報をたっぷり詰め込んだ手書きプロフ帳📝 続きはこちら▶▷https://t.co/2eiQPgOmM3 https://t.co/kQmvJfjfSw

    7141008.6K viewsView on X
  • Sep 3, 20263.7x their median

    白レースでコントラストをつけたフレンチシックに【大学生の毎日コーデ】 https://t.co/a5N41PSDRT

    7213005.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nonno10月号#林芽亜里#紺野彩夏#tuide#トモノのモノ語り

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 23 interactions against 324K followers, an engagement rate of 0.007%. Measured over 41 original posts, its engagement rate beats 23% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10.0K times each, and 0.231% of those impressions turn into an interaction. That is about 3.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 41 posts sampled, 61% carry an image or video and 100% link out. The account's strongest tracked post pulled 3.6K interactions, about 155x its own typical post. Recurring topics include #nonno10月号, #林芽亜里, #紺野彩夏.

What is ノンノ/non-no's engagement rate on X?
ノンノ/non-no (@nonno_staff) has an engagement rate of 0.007%, based on the median interactions across 41 original posts from the last 30 days against 323,908 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, ノンノ/non-no sits above the 10th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @nonno_staff have real engagement?
Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @nonno_staff post?
Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 1.37 posts per day across the measured window.

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