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乃木坂46 engagement report

@nogizaka46 - 2.0M followers on X

Measured over 374 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.392%
of 2.0M followers
Per impression
3.63%
220K views on a typical post
Reach
10.8%
of its followers see a post
Typical post
8.0K
interactions (median)
Saved
0.119%
262 bookmarks on a typical post
Posting rate
12.9/day
active 103% of days
Peak time
12:00 UTC
Friday

A typical post picks up 8.0K interactions against 2.0M followers, an engagement rate of 0.392%. Posts are seen about 220K times each, and 3.63% of those impressions turn into an interaction. That is about 10.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 374 posts sampled, 90% carry an image or video and 91% link out. The account's strongest tracked post pulled 52K interactions, about 6.5x its own typical post. Recurring topics include #乃木坂46, #青葉坂46, #弓木奈於.

Measured over 374 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #乃木坂46, #青葉坂46, #弓木奈於.

Where this sits in the catalog

At 0.392%, 乃木坂46 sits above the 50th percentile of the 204,491 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video90% of posts+111%+108% to +115%34K
Outbound link91% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 91% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 139 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 17, 20266.5x their median

    【ニュース更新】伊藤理々杏 卒業のお知らせ https://t.co/FGRANz6yID

    40K7.8K3583.1K2.7M viewsView on X
  • Oct 17, 20266.4x their median

    【ブログ更新 伊藤理々杏】好きだったこの場所 https://t.co/JaQF1ql43R https://t.co/Ik1oW6hb1N

    40K7.8K3092.5K2.5M viewsView on X
  • Oct 21, 20264.9x their median

    【ブログ更新 冨里奈央】 当たっていないスポットライト https://t.co/fFVQa2XbHS https://t.co/gfT1uBcAnM

    32K4.0K4192.9K11M viewsView on X
  • Sep 15, 20264.7x their median

    【ニュース更新】 川﨑桜が「CanCam」専属モデルに決定! https://t.co/w02WsFenMy https://t.co/uw8P5kW1WH

    32K4.2K2441.2K2.5M viewsView on X
  • Oct 23, 20264.3x their median

    【ニュース更新】 43rdシングル「君ロス」の新ビジュアルを公開! https://t.co/AiYyaqfBoj https://t.co/2Yoc3JoUo7

    29K4.1K1181.4K1.1M viewsView on X
  • Aug 16, 20264.3x their median

    2026.8.18 21:00~ Streaming on YouTube https://t.co/o0Rzhsz6rg #青葉坂46 #乃木坂46 #櫻坂46 #日向坂46 https://t.co/TpBfiyHDl4

    28K5.0K1811.4K3.7M viewsView on X
  • Oct 14, 20264.3x their median

    【ニュース更新】 井上和が、舞台『千と千尋の神隠し』ワールドツアー2026-2028に出演、そして千尋役を演じることが決定! https://t.co/PbumOIflUG https://t.co/vZcIjsRzfO

    28K4.0K3132.1K2.3M viewsView on X
  • Oct 3, 20264.2x their median

    【ブログ更新 遠藤さくら】 愛:あい https://t.co/cFTvMTQu4T https://t.co/JGrb0prWd7

    29K3.8K1582851.2M viewsView on X
  • Aug 24, 20264.0x their median

    【ブログ更新 筒井あやめ】 最高の夏だった https://t.co/WIM5kmd8b3 https://t.co/laFXtXNiJi

    28K3.0K934011.2M viewsView on X
  • Oct 12, 20263.9x their median

    【ニュース更新】セブン-イレブン×乃木坂46キャンペーンが、10月16日(金)からスタート! https://t.co/kMds6QWioV https://t.co/exDF6uL2Ff

    27K3.6K606592.3M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#乃木坂46#青葉坂46#弓木奈於#井上和#菅原咲月

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 8.0K interactions against 2.0M followers, an engagement rate of 0.392%. Posts are seen about 220K times each, and 3.63% of those impressions turn into an interaction. That is about 10.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 374 posts sampled, 90% carry an image or video and 91% link out. The account's strongest tracked post pulled 52K interactions, about 6.5x its own typical post. Recurring topics include #乃木坂46, #青葉坂46, #弓木奈於.

What is 乃木坂46's engagement rate on X?
乃木坂46 (@nogizaka46) has an engagement rate of 0.392%, based on the median interactions across 374 original posts from the last 30 days against 2,040,253 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.392%, 乃木坂46 sits above the 50th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @nogizaka46 have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @nogizaka46 post?
Most posts go out around 12:00 UTC, and Friday is its busiest day, at roughly 12.9 posts per day across the measured window.

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