Nickolay E. MLADENOV engagement report
@nmladenov - 49K followers on X
Measured over 5 original posts from a 30-day window, last computed on October 21, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 120 interactions against 49K followers, an engagement rate of 0.245%. Posts are seen about 12K times each, and 1.01% of those impressions turn into an interaction. That is about 24.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 40% carry an image or video and 40% link out. The account's strongest tracked post pulled 567 interactions, about 4.7x its own typical post. Recurring topics include #unga, #7october. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on October 21, 2026. Recurring tags: #unga, #7october.
Where this sits in the catalog
At 0.245%, Nickolay E. MLADENOV sits above the 50th percentile of the 204,956 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 40% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 40% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 40% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 543 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 15, 20264.7x their median
I have a received a letter from @cogatonline on the suspension of private-sector goods coordination into Gaza as a result of reports of threats and coercion by Hamas. As I have warned repeatedly, such practices are unacceptable and must end immediately. The intimidation of merchants and interference in the supply chain only deepen the suffering of Gaza's civilians. These developments demonstrate why the rapid deployment of the @NCAG, supported by the International Stabilization Force (ISF), is urgently needed. Civilian supplies, humanitarian assistance and commercial activity must be protected from coercion, exploitation and interference. All parties should work with the @BoardOfPeace and move without delay to implement the Comprehensive Plan endorsed by #UNSC Resolution 2803, including the arrangements required for NCAG and ISF operations in Gaza. This includes the decommissioning of weapons, the transition to legitimate transitional governance and the protection of humanitarian and commercial supply chains.
- May 21, 20264.2x their median
Following today’s #UN Security Council briefing, I am publishing the core elements of the proposed 15-point “Roadmap to Complete the Implementation of President Trump’s Gaza Comprehensive Peace Plan” in plain language. • Points 1–5: Principles • Points 6–11: Security • Points 12–14: International Stabilization Force and IDF Withdrawal • Point 15: Reconstruction A thread (1/16) 🧵
- Sep 23, 20262.5x their median
Today, on the margins of #UNGA, the @BoardOfPeace set out how the Gaza peace plan moves from preparation to implementation. A year ago we had no framework, no roadmap, and no Palestinian-led @NCAG ready to assume responsibility in Gaza. Today we have all three. (1/5) https://t.co/L0bMRE6yks
- Jul 15, 20262.1x their median
My sincere gratitude to His Majesty King Mohammed VI for his visonary leadership, and to the Kingdom of #Morocco for its meaningful contribution to the International Stabilisation Force in Gaza. Through security support, humanitarian assistance and the deployment of a field hospital, Morocco is, once again, translating its longstanding commitment to the Palestinian people into concrete action. An important contribution to #peace, stability and hope for Gaza and the realisation of #UNSCR 2803 and President Trump's Comprehensive Peace Plan. @MarocDiplomatie @BoardofPeace @USEmbMorocco
- Sep 8, 20261.8x their median
Grateful to #Kosovo for joining the International Stabilization Force for Gaza. Your contribution is a clear commitment to the implementation of the Comprehensive Plan. Mirë se vini, Kosovë! @BoardOfPeace https://t.co/3ZTmq1LzT5
- May 5, 20261.7x their median
Positive and substantive discussion with PM @netanyahu on the path ahead. We all reaffirmed our commitment to the full implementation of President Trump’s 20-Point Comprehensive Plan. Working with all sides to turn commitment into concrete actions. This will require decisions for progress. We keep moving forward in the interest of a better future for Israelis and Palestinians.
- May 21, 20261.7x their median
Unacceptable and shameful! I join the universal condemnation of Minister Ben-Gvir for his undignified taunting of detained activists. These abhorrent acts distract from the urgent work of implementing President Trump's Comprehensive Plan for #Gaza, advancing reconstruction for #Palestinians, and ensuring security for #Israel. Everyone must end the theatrics and focus on results.
- Aug 25, 2026
Barrels do not knot themselves. It takes hands, and the will to use them. Peace requires hard work. It is won slowly, through negotiations that run for months and rarely end exactly as anyone wanted. Then it rests on commitments that must be kept every day, usually without praise and without credit. No one applauds an obligation honoured. Only the broken ones are noticed... #reflection
- Jul 6, 2026
Today's announcement in Gaza underscores the importance of bringing the Roadmap discussions to a successful conclusion. It is the bridge between declarations and implementation. The sooner agreement is reached on the outstanding implementation provisions, the sooner the @NCAG can assume its responsibilities, the decommissioning of weapons and the withdrawal of Israeli forces can begin, and large-scale reconstruction can commence.
- Aug 12, 2026
הטענות בדבר הסכם כספי בין BoardofPeace@ לבין חמאס הן שקריות. הצעה כזו לא נדונה, לא נוהל עליה משא ומתן, לא נשקלה, ולא תהיה על הפרק גם בעתיד. בימים האחרונים החל לפעול מנגנון לניטור הפרות. כל הפרה שתואמת תטופל. מועצת השלום הוקמה במסגרת תכנית הנשיא טראמפ לעזה ובהתאם להחלטת מועצת הביטחון 2803. שני המסמכים פומביים וברורים: לחמאס לא יהיה כל תפקיד בממשל עזה ולא תהיה לו כל גישה לכספים. כספי מועצת השלום אינם מועברים דרך חמאס. כל חוזה עובר בדיקות ואישורים, כל עבודה מאומתת לפני התשלום, וכל החשבונות פתוחים לביקורת מלאה מצד הממשלות התורמות. כוח הייצוב הבינלאומי נועד לתמוך בפירוק הנשק ובהקמת ממשל אזרחי שבו לחמאס אין כל חלק. זו הייתה עמדתנו מלכתחילה והיא לא השתנתה. מפת הדרכים היא מסגרת להסדר בין מועצת השלום לבין חמאס, בעוד שהדיונים עם ישראל נמשכים. ישראל אינה נדרשת להסתמך על אמון או לבצע צעדים בלתי הפיכים לפני שננקטים צעדים מאומתים בשטח. היעד נותר פירוק מלא של אמצעי הלחימה והבטחה שעזה לעולם לא תשוב להוות איום מהסוג שישראל חוותה ב־7 באוקטובר. החלופות הן שחמאס יישאר בשלטון ויבנה מחדש את יכולותיו הצבאיות, או שישראל תחזור לשלוט בכלל אוכלוסיית בעזה במחיר אנושי, צבאי וכלכלי כבד ביותר. מועצת השלום מציעה אפשרות שלישית: פירוז מלא, ממשל אזרחי, נוכחות ביטחונית בינלאומית תחת פיקוד אמריקאי ומנגנוני פיקוח ואימות. יש די והותר אתגרים אמיתיים במאמץ הזה, ואין צורך להמציא נוספים.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 120 interactions against 49K followers, an engagement rate of 0.245%. Posts are seen about 12K times each, and 1.01% of those impressions turn into an interaction. That is about 24.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 40% carry an image or video and 40% link out. The account's strongest tracked post pulled 567 interactions, about 4.7x its own typical post. Recurring topics include #unga, #7october. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Nickolay E. MLADENOV's engagement rate on X?
- Nickolay E. MLADENOV (@nmladenov) has an engagement rate of 0.245%, based on the median interactions across 5 original posts from the last 30 days against 49,081 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.245%, Nickolay E. MLADENOV sits above the 50th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @nmladenov have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @nmladenov post?
- Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 0.3 posts per day across the measured window.