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NMás engagement report

@nmas - 3.2M followers on X

Measured over 1021 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 3.2M followers
Per impression
0.133%
2.3K views on a typical post
Reach
0.07%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
35.03/day
active 100% of days
Peak time
04:00 UTC
Friday

A typical post picks up 3 interactions against 3.2M followers, an engagement rate of 0%. Measured over 1021 original posts, its engagement rate beats 2% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.133% of those impressions turn into an interaction. That is about 0.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 35 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 1021 posts sampled, 40% carry an image or video and 88% link out. The account's strongest tracked post pulled 6.1K interactions, about 2026x its own typical post. Recurring topics include #enpunto, #decideinformado, #tgd.

Measured over 1021 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #enpunto, #decideinformado, #tgd.

Compared with accounts its own size

NMás's engagement rate beats 2% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, NMás sits below the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,027 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,983 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video40% of posts+111%+108% to +115%34K
Outbound link88% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 40% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 88% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 227 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 10, 20262026x their median

    Criticar una investigación con descalificaciones y amenazas no solo vulnera a un periodista, sino al derecho ciudadano a la información en su conjunto. Cuestionar el trabajo periodístico es deber de una sociedad democrática, buscar intimidar y silenciarlo, no. https://t.co/coTjgm5JiI

    3.9K1.5K59689218K viewsView on X
  • Sep 17, 20261244x their median

    Estos son algunos de los errores que hubo durante los festejos del 15 de septiembre en diferentes estados del país. #Despierta con @daniellemx_ y @campossuarez | #DecideInformado | Sigue la señal por https://t.co/gfh1IiMH2O https://t.co/whYbvlQnOr

    3.0K6438115114K viewsView on X
  • Sep 10, 2026706x their median

    Cuestionar el trabajo periodístico es un deber democrático; intimidarlo, no. Las descalificaciones y amenazas contra esta labor no solo vulneran a un periodista, sino al derecho que tiene la ciudadanía para informarse. #EnPunto con @Enrique_Acevedo | #DecideInformado | Síguelo por https://t.co/IPE4ELRZ25

    1.4K5391372054K viewsView on X
  • Sep 25, 2026172x their median

    Este es el recorrido de la ambulancia del IMSS que provocó choques y un herido en la colonia Nueva Santa María, en la alcaldía Azcapotzalco. Sigue la señal por https://t.co/gfh1IiMH2O https://t.co/fXDCo3Z149

    444665040K viewsView on X
  • Sep 12, 2026104x their median

    Dos personas muertas dejó un choque registrado en la autopista México-Toluca, a la altura de la avenida Guillermo Haro, con dirección a Toluca. Sigue la señal por https://t.co/gfh1IiMH2O https://t.co/BBrVk2PA05

    2603498412K viewsView on X
  • Sep 11, 202691x their median

    #ÚltimaHora | Posponen concierto de Carín León en la Esfera en Las Vegas. Se anunció en redes sociales que el cantautor mexicano tuvo un problema de transporte imprevisto para su traslado y que el show será reprogramado para el 15 de septiembre de 2027. #EnPunto con @Enrique_Acevedo | #DecideInformado | Síguelo por https://t.co/IPE4ELRZ25

    20627328336K viewsView on X
  • Sep 10, 202667x their median

    Sobre la trascendencia para una sociedad del ejercicio periodístico y su derecho a estar informado, así como de los límites del debate, la conversación pública y la intimidación a la libertad de expresión, principalmente en plataformas digitales, se conversó en la mesa de Tercer Grado.

    133541415.1K viewsView on X
  • Sep 10, 202659x their median

    “Esto (amenaza contra el periodismo) no ocurre en cualquier lugar, ocurre en un país en donde cientos de periodistas han sido vigilados, han sido amenazados, han sido asesinados”: @Enrique_Acevedo en #TercerGrado | Mira el análisis en https://t.co/IPE4ELRZ25 y escúchalo en todas las plataformas de audio. #Podcast

    122451014.4K viewsView on X
  • Sep 30, 202648x their median

    Manifestantes dañaron la estatua del expresidente Felipe Calderón que se encuentra en el Complejo Cultural Los Pinos. Sigue la señal por https://t.co/gfh1IiNeSm https://t.co/hTOsUHPu2N

    571759116.7K viewsView on X
  • Sep 13, 202638x their median

    Un enorme árbol cayó sobre dos vehículos en carriles centrales de Viaducto, pasando avenida Dr. Vértiz, con dirección hacia el oriente de la CDMX, en la alcaldía Benito Juárez. Al menos seis personas resultaron lesionadas. Sigue la señal por https://t.co/gfh1IiMH2O https://t.co/G0QkGJsHA6

    77330311K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#enpunto#decideinformado#tgd#podcast#últimahora

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3 interactions against 3.2M followers, an engagement rate of 0%. Measured over 1021 original posts, its engagement rate beats 2% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.133% of those impressions turn into an interaction. That is about 0.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 35 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 1021 posts sampled, 40% carry an image or video and 88% link out. The account's strongest tracked post pulled 6.1K interactions, about 2026x its own typical post. Recurring topics include #enpunto, #decideinformado, #tgd.

What is NMás's engagement rate on X?
NMás (@nmas) has an engagement rate of 0%, based on the median interactions across 1021 original posts from the last 30 days against 3,233,243 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, NMás sits below the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @nmas have real engagement?
Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @nmas post?
Most posts go out around 04:00 UTC, and Friday is its busiest day, at roughly 35.03 posts per day across the measured window.

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