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Nile Post engagement report

@nilepostnews - 643K followers on X

Measured over 93 original posts from a 30-day window, last computed on October 6, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 643K followers
Per impression
0.406%
4.2K views on a typical post
Reach
0.65%
of its followers see a post
Typical post
17
interactions (median)
Saved
0.024%
1 bookmarks on a typical post
Posting rate
3.2/day
active 17% of days
Peak time
11:00 UTC
Saturday

A typical post picks up 17 interactions against 643K followers, an engagement rate of 0.003%. Measured over 93 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.406% of those impressions turn into an interaction. That is about 0.652% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 93 posts sampled, 49% carry an image or video and 54% link out. The account's strongest tracked post pulled 1.4K interactions, about 85x its own typical post. Recurring topics include #nilepostnews, #tooromourns, #nbspeopleandpower.

Measured over 93 original posts from a 30-day window, last computed on October 6, 2026. Recurring tags: #nilepostnews, #tooromourns, #nbspeopleandpower.

Compared with accounts its own size

Nile Post's engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Nile Post sits below the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video49% of posts+111%+108% to +115%34K
Outbound link54% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 49% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 54% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 163 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 12, 202685x their median

    When the issue of the new King of the Batooro is solved, we shall be happy to work with the King as we did with His Highness Oyo. - H.E @KagutaMuseveni #NilePostNews #TooroMourns https://t.co/9XlMJIOZg7

    1.3K121281752K viewsView on X
  • Sep 12, 202665x their median

    I appeal to the Batooro to use peaceful and legal means to resolve the Kingdom succession matter and seek maximum unity rather than division. - H.E @KagutaMuseveni #NilePostNews #TooroMourns https://t.co/jI02jPFlgF

    97510824521K viewsView on X
  • Sep 12, 202647x their median

    As we mourn His Highness Oyo, I must call on Ugandans to launch an all-out war against cancer and all the other preventable diseases. 80% of all diseases are preventable including Cancer. - H.E. @KagutaMuseveni #NilePostNews #TooroMourns https://t.co/efBPctvtxg

    741447421K viewsView on X
  • Sep 12, 202633x their median

    Rt. Hon. @Thomas_Tayebwa delivers H. E. @KagutaMuseveni's message: When the issue of the new King of the Batooro is solved, we shall be happy to work with the King as we did with His Highness Oyo Nyimba Kabamba Iguru Rukidi IV. #NilePostNews #TooroMourns https://t.co/fPJlcbSZvK

    517353317K viewsView on X
  • Aug 25, 202631x their median

    Hon. Mwine Mpaka says it was discovered that CCCC, the contractor for the Kampala-Entebbe Expressway, handed over hardware (computers) and software upon completion, but the equipment and software can no longer be traced. #PlenaryUg #NilePostNews #NBSUpdates https://t.co/wm3V4olLh0

    454618223K viewsView on X
  • Sep 12, 202629x their median

    The body of the late Omukama Oyo Nyimba Kabamba Iguru Rukidi IV entering Karambi Royal Tombs for his burial. #NilePostNews #TooroMourns https://t.co/8vi0oPFWWs

    474206016K viewsView on X
  • Sep 2, 202624x their median

    The return of the late Omukama Oyo Nyimba Kabamba Iguru Rukidi IV’s body to Uganda has been postponed from Thursday to Friday. @NabimanyaJuliu #NBSMorningBreeze #NilePostNews https://t.co/X4t00rD4dU

    377167313K viewsView on X
  • Sep 12, 202622x their median

    Queen Mother Best Kemigisha appreciates CDF General @mkainerugaba for all he has done in the process of Omukama Oyo’s final send off. Keep watching for FREE via https://t.co/atEP0LyjXy #NilePostNews #TooroMourns https://t.co/93pugEGmGM

    339239121K viewsView on X
  • Sep 12, 202621x their median

    Amid heated debate over plans to redevelop City Square's two acres into a solar-powered hotel and shopping mall complex, questions linger over why this land matters to Kampala and how it has survived since colonial times. 🎥 NBS TV #NBSLiveAt9 #NilePostNews https://t.co/xzd1F5yzcw

    3152810323K viewsView on X
  • Sep 12, 202621x their median

    The body of the late Omukama Oyo Nyimba Kabamba Iguru Rukidi IV is being taken to the Karambi Royal Tombs, with the procession passing by Karuzika Royal Palace. @HakiimsWampamba #NBSUpdates #TooroMourns https://t.co/EBvUI2VoWs

    334190020K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nilepostnews#tooromourns#nbspeopleandpower#nbsamasengejje#nbsliveat9

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 17 interactions against 643K followers, an engagement rate of 0.003%. Measured over 93 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.406% of those impressions turn into an interaction. That is about 0.652% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 93 posts sampled, 49% carry an image or video and 54% link out. The account's strongest tracked post pulled 1.4K interactions, about 85x its own typical post. Recurring topics include #nilepostnews, #tooromourns, #nbspeopleandpower.

What is Nile Post's engagement rate on X?
Nile Post (@nilepostnews) has an engagement rate of 0.003%, based on the median interactions across 93 original posts from the last 30 days against 642,701 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Nile Post sits below the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @nilepostnews have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @nilepostnews post?
Most posts go out around 11:00 UTC, and Saturday is its busiest day, at roughly 3.2 posts per day across the measured window.

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