NI Executive engagement report
@niexecutive - 56K followers on X
Measured over 23 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 5 interactions against 56K followers, an engagement rate of 0.009%. Posts are seen about 1.9K times each, and 0.263% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 76 interactions, about 15x its own typical post.
Measured over 23 original posts from a 30-day window, last computed on October 8, 2026.
Where this sits in the catalog
At 0.009%, NI Executive sits above the 10th percentile of the 158,247 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 13% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 449 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 6, 202615x their median
Statement from First Minister Michelle O’Neill and deputy First Minister Emma Little-Pengelly following the death of journalist Stephen Walker. https://t.co/kDP7RZO2EX
- Sep 21, 202613x their median
First Minister Michelle O’Neill and deputy First Minister Emma Little-Pengelly have met with the Ukraine Ambassador to the UK, Valerii Zaluzhnyi, at Stormont Castle. They discussed the situation in Ukraine and support for Ukrainian refugees here. https://t.co/h4o3pceESK
- Aug 3, 20267.2x their median
First Minister Michelle O’Neill and deputy First Minister Emma Little-Pengelly have congratulated everyone involved with @GoTeamNI on a fantastic Commonwealth Games. They said: “Congratulations to our amazing medal winners and all our athletes who performed so brilliantly throughout the Games – you are an inspiration. And thank you to all the hard-working coaches, support staff and volunteers. Well done Team NI, you have done us all proud.” #Glasgow2026
- Aug 10, 20264.6x their median
First Minister Michelle O’Neill visited the Fleadh Cheoil na hÉireann Craic & Craft Market at ICC Belfast, meeting local food and drink producers, artisan makers and small business owners. The First Minister praised the quality, creativity and entrepreneurial spirit on show, saying the market is a fantastic showcase for the talent, ambition and innovation we have here.
- Aug 2, 20264.6x their median
The First Minister and deputy First Minister attended the official opening of Fleadh Cheoil na hÉireann 2026 in Belfast. Speaking at the event, which was also attended by President of Ireland Catherine Connolly, Lord Mayor of Belfast Councillor Róis-Máire Donnelly, Secretary of State Sir Chris Byrant and Economy Minister Dr Caoimhe Archibald, the First Minister and deputy First Minister welcomed visitors to the city and wished everyone well for the packed programme full of music and performance. Around 800,000 visitors are expected to visit Belfast this week for a celebration of song and dance.
- Aug 12, 20264.4x their median
🎥 Deputy First Minister Emma Little-Pengelly attended a homecoming reception for Team NI Commonwealth Games athletes at Parliament Buildings. The deputy First Minister congratulated the medal winners and praised the performances and skill of everyone who took part. #Glasgow2026 https://t.co/wzxSJhc3Pj
- Aug 30, 20264.2x their median
🎥 Deputy First Minister Emma Little-Pengelly and Junior Minister Aisling Reilly attended the official opening of NI Pancreatic Cancer’s (NIPANC) new offices in Linen Hall House, Lisburn. NIPANC is a local charity dedicated to improving outcomes for people affected by pancreatic cancer through awareness raising, advocacy, support services and the funding of research. @NIPANC_
- Sep 29, 20264.0x their median
Deputy First Minister Emma Little-Pengelly and Junior Minister Joanne Bunting attended the National Police Memorial Day 2026 in Belfast, which commemorates police officers who have lost their lives while on duty. Both Ministers said it was an honour to attend the important service and to pay tribute to those officers who have been killed or died on duty whilst protecting and serving their communities.
- Aug 13, 20264.0x their median
First Minister Michelle O’Neill and deputy First Minister Emma Little-Pengelly joined Nisha Tandon, Founder of Artsekta, Finance Minister John O’Dowd, Communities Minister Gordon Lyons and the Deputy Lord Mayor of Belfast Councillor Hadley Abernethy to launch Belfast Mela 20th anniversary programme. The First Minister and deputy First Minister said: “For 20 exceptional years, Belfast Mela has brought people together through music, dance, food and culture, helping to break down barriers, build connections and celebrate the diversity, creativity and community spirit that make Belfast so vibrant.” #BelfastMela #MelaAt20
- Sep 24, 20263.2x their median
⏳ The consultation on the Executive’s Draft Artificial Intelligence (AI) Strategy closes in two weeks. The draft strategy, and details of how to respond to the consultation, are available here: https://t.co/KKAF28lB0E https://t.co/ayBTYQXZoe
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 5 interactions against 56K followers, an engagement rate of 0.009%. Posts are seen about 1.9K times each, and 0.263% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 76 interactions, about 15x its own typical post.
- What is NI Executive's engagement rate on X?
- NI Executive (@niexecutive) has an engagement rate of 0.009%, based on the median interactions across 23 original posts from the last 30 days against 56,050 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, NI Executive sits above the 10th percentile of the 158,247 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @niexecutive have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @niexecutive post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 0.93 posts per day across the measured window.