New Beverly Cinema engagement report
@newbeverly - 102K followers on X
Measured over 38 original posts from a 30-day window, last computed on October 15, 2026.
Engagement
A typical post picks up 24 interactions against 102K followers, an engagement rate of 0.024%. Measured over 38 original posts, its engagement rate beats 28% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.2K times each, and 1.12% of those impressions turn into an interaction. That is about 2.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 74% link out. The account's strongest tracked post pulled 352 interactions, about 15x its own typical post.
Measured over 38 original posts from a 30-day window, last computed on October 15, 2026.
Compared with accounts its own size
New Beverly Cinema's engagement rate beats 28% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 44% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.024%, New Beverly Cinema sits above the 10th percentile of the 212,656 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 74% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 74% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 194 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 22, 202615x their median
This October the New Beverly proudly presents a host of horrific rarities, festive frights, international classics, and spine-tingling delights! Share with friends and let us know what you're most excited to see. https://t.co/J4HNexp1VG
- Oct 10, 20263.3x their median
https://t.co/zbQAOA8dPK
- Oct 14, 20263.0x their median
One of the key gateway horror films of the 1980s! SOMETHING WICKED THIS WAY COMES (1983) screens in 35mm this weekend, Saturday & Sunday October 17th & 18th, at 2:00pm. Tickets: https://t.co/LfpWVA9bHf https://t.co/SP4DwHUrcp
- Oct 9, 20262.5x their median
40th anniversary! CRITTERS (1986) invades the Bev in 35mm next Friday, October 16th, at 2:00pm. Tickets: https://t.co/0z3gZf88kh https://t.co/Q4PYJFEPVY
- Oct 10, 20262.2x their median
One of the key gateway horror films of the 1980s! SOMETHING WICKED THIS WAY COMES (1983) screens in 35mm next weekend, Saturday & Sunday October 17th & 18th, at 2:00pm. Tickets: https://t.co/LfpWVA9bHf https://t.co/0hheaTOOJs
- Oct 10, 20262.1x their median
The New Bev's 2026 Halloween t-shirt, designed by Burrito Breath, is now available at the theater and online! Stop by during an upcoming show, no ticket needed, and shop for yours at our concession stand. Or grab yours online: https://t.co/BmAQThmXDs https://t.co/v2dk95BQng
- Oct 9, 20262.1x their median
A grindhouse double from director Charles B. Pierce! THE TOWN THAT DREADED SUNDOWN (1976) & THE EVICTORS (1979) screen in 35mm this coming Monday, October 12th. Tickets: https://t.co/h15pwWJhSC https://t.co/BirTS5XI18
- Oct 13, 20261.6x their median
THE CABINET OF DR. CALIGARI (1920) screens in 35mm Sunday October 25th, at 2:00pm, featuring live musical accompaniment by Cliff Retallick. Tickets: https://t.co/oScvQCuOb0 https://t.co/21vj3APbyV
- Oct 11, 2026
Vincent Price stars in a pair of Edgar Allan Poe adaptations directed by Roger Corman! THE MASQUE OF THE RED DEATH (1964) & HOUSE OF USHER (1960) screen next weekend, Saturday & Sunday October 17th & 18th. Tickets: https://t.co/N8hElFb04G https://t.co/hXIT3LWsvA
- Oct 11, 2026
Warehouse find! We found a few extra hats from last year's horror marathon and posted them for sale online: https://t.co/qdkLecu0D7 https://t.co/IFludVd52k
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 24 interactions against 102K followers, an engagement rate of 0.024%. Measured over 38 original posts, its engagement rate beats 28% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.2K times each, and 1.12% of those impressions turn into an interaction. That is about 2.14% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 74% link out. The account's strongest tracked post pulled 352 interactions, about 15x its own typical post.
- What is New Beverly Cinema's engagement rate on X?
- New Beverly Cinema (@newbeverly) has an engagement rate of 0.024%, based on the median interactions across 38 original posts from the last 30 days against 102,160 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, New Beverly Cinema sits above the 10th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @newbeverly have real engagement?
- Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @newbeverly post?
- Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 1.37 posts per day across the measured window.