Neal Mohan engagement report
@nealmohan - 897K followers on X
Measured over 14 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 258 interactions against 897K followers, an engagement rate of 0.029%. Measured over 14 original posts, its engagement rate beats 50% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 72K times each, and 0.358% of those impressions turn into an interaction. That is about 8.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 43% carry an image or video and 64% link out. The account's strongest tracked post pulled 3.5K interactions, about 14x its own typical post.
Measured over 14 original posts from a 30-day window, last computed on August 30, 2026.
Compared with accounts its own size
Neal Mohan's engagement rate beats 50% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.029%, Neal Mohan sits above the 25th percentile of the 37,996 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 154.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 54K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 56K |
| 04:00 UTC | -6% | 45K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 82K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 99K |
| 14:00 UTC | -3% | 102K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 103K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 89K |
| 19:00 UTC | -2% | 84K |
| 20:00 UTC | -1% | 78K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 54K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 239K |
| Monday | 0% | 303K |
| Tuesday | -3% | 305K |
| Wednesday | -1% | 259K |
| Thursday | -2% | 251K |
| Friday | -3% | 260K |
| Saturday | +3% | 234K |
Best tweets
- Apr 12, 202614x their median
From uploading covers to headlining #Coachella. @justinbieber, @YouTube is proud to have been part of your journey since day one ❤️ Your set last night was legendary!
- Aug 19, 20266.2x their median
🎒Head back to campus with a new offer for college students from @YouTube & @Google: Get YouTube Premium (uninterrupted, ad-free music, background play, and offline downloads) paired with @GoogleAI Pro, giving you higher usage limits in @GeminiApp, 5 TB of storage, and built-in AI tools in @gmail and @googledocs.
- Aug 27, 20264.5x their median
.@YouTube Shopping 🤝 @amazon Exciting news: Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. @YouTubeCreators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even easier for viewers to buy the products they love from the creators they trust.
- Jun 10, 20263.2x their median
JUST DROPPED: The @FIFAWorldCup 2026 YouTube creators. ⚽These @youtubecreators are heading to the tournament to bring you a new perspective of the matches. Plus, on July 12, creators, athletes and celebs are lacing up for the YouTube FIFA Creator Cup, streaming live from New York, only on YouTube.
- Aug 24, 20263.2x their median
Really enjoyed having @markiplier at @YouTube HQ. After 14 years of learning by doing, Mark drew on his YouTube experience to write, direct, edit, star in and self-finance Iron Lung. As he put it, “YouTube is the new film school.” What I appreciated most was hearing how much that process was shaped by his years creating content on YouTube: constantly learning new skills, adapting when things don’t go as planned, and being honest with his audience along the way. Mark bet on himself and ultimately brought Iron Lung to 4,000+ theaters worldwide, thanks to the community he’s built over the years. It’s inspiring to see creators opening up new paths in entertainment and I have a feeling there's plenty more to come from Mark!
- Jul 22, 20263.0x their median
🚨 BREAKING 🚨 YouTube is testing Custom Thumbnails for Shorts on Desktop! No official word from YouTube yet. Check your Studio. Is it showing up for you? https://t.co/Ubkk1qJ4zM
- Jul 4, 20262.5x their median
Happy 250th birthday, America! 🇺🇸 Proof that some of the best stories are long-form 😉 Our logo today celebrates this historic milestone. Here's to the next chapter of innovation, creativity and progress. https://t.co/57hGjqTxhG
- Aug 11, 20262.1x their median
At @YouTube, we’re focused on making the platform more intuitive while keeping creators, artists and their content center stage. Five core design principles guide how we get there: ⭐ Make content the star 🎯 Prioritize relevance ruthlessly ✨ Choose the simpler option 🤝 Be a good neighbor 🌐 Build for the ecosystem Over the next few weeks, I'll share how we’re putting each of these principles into practice - stay tuned! Thanks @FastCompany for the look behind the scenes. https://t.co/gjZa2ad88N
- Jul 11, 20261.7x their median
This Sunday, @YouTube and @FIFAcom are bringing the first-ever YouTube FIFA Creator Cup to Central Park in New York City. @ishowspeedsui will lead the match featuring sports legends and @YouTubeCreators including @loud_victor, Mercedes Roa and @seanfreestyle. Creators have been capturing every part of the World Cup experience from the matches to the fan reactions and everything in between. Now it's their turn to put their skills to the test. ⚽ Kickoff is at 5:00 p.m. ET and the match will be streamed free on YouTube. Set your reminder here: https://t.co/p8NPSnglFG
- Jul 22, 20261.6x their median
YouTube ad sales grew to $11.06B in Q2, up 12.6% year over year: • The results topped Wall Street expectations of $10.8B in ad revenue • That doesn’t include YouTube’s subscription business, which helped drive more than $60B in total revenue in 2025 https://t.co/w4v5kAG2XM https://t.co/Tt451oehI0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 258 interactions against 897K followers, an engagement rate of 0.029%. Measured over 14 original posts, its engagement rate beats 50% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 72K times each, and 0.358% of those impressions turn into an interaction. That is about 8.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 43% carry an image or video and 64% link out. The account's strongest tracked post pulled 3.5K interactions, about 14x its own typical post.
- What is Neal Mohan's engagement rate on X?
- Neal Mohan (@nealmohan) has an engagement rate of 0.029%, based on the median interactions across 14 original posts from the last 30 days against 896,805 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.029%, Neal Mohan sits above the 25th percentile of the 37,996 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @nealmohan have real engagement?
- Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @nealmohan post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 0.83 posts per day across the measured window.