Johnson Muthama, CBS engagement report
@nduyamuthama - 432K followers on X
Measured over 9 original posts from a 30-day window, last computed on September 24, 2026.
Engagement
A typical post picks up 6 interactions against 432K followers, an engagement rate of 0.001%. Measured over 9 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.277% of those impressions turn into an interaction. That is about 0.501% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 9 posts sampled, 67% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 1.7K interactions, about 277x its own typical post.
Measured over 9 original posts from a 30-day window, last computed on September 24, 2026.
Compared with accounts its own size
Johnson Muthama, CBS's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Johnson Muthama, CBS sits below the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 67% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 237 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 26, 2026277x their median
Former President Uhuru Kenyatta has been too vocal in criticizing President William Ruto’s administration, yet Kenyans have not forgotten what characterized his own 10-year tenure and why many rejected his leadership in 2022. Raila Odinga did not lose the 2022 election because Kenyans did not love or support him, but because many voters wanted to send a strong message to Uhuru Kenyatta and his administration, as they felt he would mislead Raila. The former president should understand that we respect him as our retired Head of State. While he claims that he advised us and we failed to listen, it is ultimately up to us to decide. The honorable thing for him to do is to give President Ruto space to work for Kenyans. Uhuru should learn from Daniel arap Moi and Mwai Kibaki. Moi handed over power to Kibaki and kept quiet; Kibaki did the same after leaving office. Uhuru should now extend the same courtesy to President Ruto. If Uhuru fails to stop attacking President Ruto, it may force some of us to expose all the negative things that characterized his government.
- Jul 21, 202685x their median
Oscar Sudi’s statement in Yatta two weeks ago that Kalonzo Musyoka should be “prayed for” so that he can join the government and rescue the people of Lower Eastern from the chains of poverty is demeaning and insulting to the residents of the region. Since those remarks were made, many concerned Kenyans, including supporters of President William Ruto, have called on me to speak out against a narrative that portrays Lower Eastern as uniquely poor. There are many poverty-stricken and needy regions in the country that are worse off than Lower Eastern. The people of Lower Eastern have consistently initiated and completed development projects, whether large or small, through their own determination, sacrifice, and resources, just like other kenyans across the country. We are proud of the many sons and daughters of lower eastern who have single-handedly built schools, churches, health facilities, and other community projects before handing them over for the benefit of the people. If you look closely at the region Hon. Sudi comes from, you will notice that there are more schools operating under trees than in Lower Eastern, a region he appears to despise simply because he came there for a fundraiser. He needs to respect the people of Lower Eastern because we are not people who can be bought or easily misled. We are a people of dignity who stand firmly for our values, our interests, and our future. Like all other kenyans, we are capable of confronting our challenges, finding our own solutions, and shouldering our responsibilities with resilience. We are hardworking, law-abiding citizens who believe in earning our progress honestly. Anyone who believes that the people of Lower Eastern are poorer than the rest of kenyans should take time to travel across the country and see the realities faced by many communities. It is unfortunate when leaders use public platforms to demean fellow kenyans because they are driven by personal or political interests rather than a genuine commitment to serve the people. Such remarks risk driving away supporters of president william ruto, who has consistently presented himself as a leader who walks alongside ordinary kenyans, treating every citizen with equal dignity and respect rather than creating divisions or classifying people according to their social or economic status.
- Jun 20, 202643x their median
It is with deep sorrow that I have received the heartbreaking news of the passing of visionary entrepreneur Mr. Stephen Ngei Musyoka and his beloved wife, Mrs. Giannaphina Mumbua Ngei, following a tragic road accident. Stephen, the founder of Makindu Motors Ltd, will be remembered as a hardworking, humble, and dedicated individual whose contributions to the automobile industry and impact on many lives will not be forgotten. Their sudden passing is a great loss to their family, friends, and the wider community. My thoughts and prayers are with their children, loved ones, and all those mourning this painful loss. May God grant them strength, comfort, and peace during this difficult time, and may the souls of the departed rest in eternal peace.
- Sep 2, 202627x their median
This evening, alongside my fellow Commissioners, @MbokoMishi and Hon. Patrick Makau, MP for Mavoko, I visited the Karen home of Kibwezi East MP Hon. Jessica Nduku Mbalu in Nairobi to condole with her following the passing of her beloved husband, former High Court Judge Justice Joseph Mbalu Mutava. As a long-time family friend, his passing is a deeply painful loss. We shared in Hon. Jessica’s grief and conveyed our heartfelt condolences to her, her family and loved ones. May God grant them strength and comfort during this difficult time, and may He grant Justice Mutava eternal rest.
- Apr 26, 202621x their median
It is with deep sorrow that I received the sad news this morning of the passing of my longtime personal friend, Professor Raphael Munavu. A distinguished scholar, he was not only a respected figure in the academic field but also a dear friend to me and my family. I extend my heartfelt condolences to his family and friends for the loss of this wonderful man. The country has lost a great icon, and his contributions to the nation and community will be deeply missed. Lala salama, my dear friend. You will be greatly missed.
- Aug 22, 202618x their median
I am deeply saddened to learn of the passing of my long-time family friend, Former High Court Judge Justice Joseph Mbalu Mutava, husband to Kibwezi East MP Hon. Jessica Nduku Mbalu. https://t.co/yQcCJH7hqj
- Apr 17, 202617x their median
Talent imeweza sana…. Huu mwaka wazee mtaona Arsenal wakibeba kikombe https://t.co/doJGILDsls
- May 26, 202613x their median
Eid Mubarak! https://t.co/7PL6mXSy48
- May 20, 202611x their median
Congratulations to my team, #Arsenal, for finally bagging the EPL title after 22 years of waiting. Despite our competitors constantly mocking us, we never lost focus. Mikel Arteta has finally delivered victory for the Gunners. https://t.co/ZQN5v1HcyC
- May 24, 202611x their median
We’re the Gunners! https://t.co/7pEe4Qw4fE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6 interactions against 432K followers, an engagement rate of 0.001%. Measured over 9 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.277% of those impressions turn into an interaction. That is about 0.501% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 9 posts sampled, 67% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 1.7K interactions, about 277x its own typical post.
- What is Johnson Muthama, CBS's engagement rate on X?
- Johnson Muthama, CBS (@nduyamuthama) has an engagement rate of 0.001%, based on the median interactions across 9 original posts from the last 30 days against 432,009 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Johnson Muthama, CBS sits below the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @nduyamuthama have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @nduyamuthama post?
- Most posts go out around 07:00 UTC, and Sunday is its busiest day, at roughly 0.47 posts per day across the measured window.