NDTV engagement report
@ndtv - 17M followers on X
Measured over 583 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 3 interactions against 17M followers, an engagement rate of 0%. Measured over 583 original posts, its engagement rate beats 0% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.7K times each, and 0.053% of those impressions turn into an interaction. That is about 0.033% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 22.6 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 583 posts sampled, 96% carry an image or video and 49% link out. The account's strongest tracked post pulled 2.6K interactions, about 869x its own typical post. Recurring topics include #breaking, #thebuckstopshere, #ndtvanviksha.
Measured over 583 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #breaking, #thebuckstopshere, #ndtvanviksha.
Compared with accounts its own size
NDTV's engagement rate beats 0% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 3% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, NDTV sits below the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 25, 2026869x their median
Gurugram sinks, BJP MP says wait till 2047 for solutions Viksit Gurugram in 21 years: BJP Haryana MP @ch_dharambir @Ankit_Tyagi01 | #NationwideAt6 https://t.co/pfcJkqqOcw
- Aug 18, 2026544x their median
#SatyendarJain https://t.co/RPxCSoRnR3
- Aug 15, 2026214x their median
NDTV 24x7 is now NDTV. When NDTV 24x7 was born, round-the-clock television news was itself a revolution. Today, news is everywhere. On television. On your phone. On an app. On YouTube. On social media. On Connected TV. And increasingly, on platforms that are still taking shape. So 24x7 no longer defines who we are. NDTV does. One name. One identity. Across screens, platforms and formats. And with it, a sharper articulation of what we want our journalism to stand for: WHEN IT REALLY MATTERS. Because in a world overflowing with information, the challenge is no longer simply knowing what happened. It is knowing what matters. What does this change? Whose lives will it affect? Why does it matter? We build from more than three decades of trust and journalistic legacy — but with our eyes firmly on the future. A new look. A renewed NDTV. And a promise to bring clarity, context and perspective when it really matters. NDTV. WHEN IT REALLY MATTERS. #NDTV #WhenItReallyMatters #LookAgain #NewNDTV #News | @rahulkanwal | @ShivAroor | @VishnuNDTV | @PadmajaJoshi | @Vasudha156 | @vedikas | @Ankit_Tyagi01 | @nazir_masoodi | @deepduttajourno
- Aug 18, 2026187x their median
#NDTVExclusive | Shehzad Poonawalla's first interview after exit from BJP to NDTV's @ShivAroor on #IndiaMatters Tough questions, direct answers. Watch @Shehzad_Ind respond to the contradictions, the timing, and the politics behind his big decision. https://t.co/bviMkcdPce
- Aug 18, 2026161x their median
#IndiaGlobal with @NewshoundArjun | In a high-stakes standoff, the Supreme Court of Pakistan has bypassed weeks of administrative stonewalling to issue an emergency mandate. The apex court has stripped prison authorities of custody control, ordering that Khan be moved immediately from his cell to Shifa International Hospital.
- Aug 16, 2026150x their median
After Cockroaches In Mumbai, Rat Found In Blinkit Ice Cream Freezer In Thane https://t.co/y9VVJ5sI6r https://t.co/PPhgtCdue8
- Aug 18, 2026140x their median
'Imran Khan's Eye Condition Almost Normal': Pak Jail Authorities To Court https://t.co/jjMUnVWH47 https://t.co/g88ZXFZWis
- Aug 22, 2026133x their median
Keralam: A doctor has won praise online after she put her wedding celebrations on hold to treat caterers who fell ill during her marriage ceremony Watch video https://t.co/FqvYSC4U9Z
- Aug 31, 2026114x their median
16-Year-Old Teen Gang-Raped On Moving Bus In Greater Noida, 2 Arrested https://t.co/xJomTR5Zaa https://t.co/mHErImwGXC
- Aug 29, 2026106x their median
Couple Jumps Into Godavari River, Leaves 3-Year-Old Crying Alone On Bridge https://t.co/wvyNBwRN6Z https://t.co/y8O7URY2aK
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 17M followers, an engagement rate of 0%. Measured over 583 original posts, its engagement rate beats 0% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.7K times each, and 0.053% of those impressions turn into an interaction. That is about 0.033% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 22.6 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 583 posts sampled, 96% carry an image or video and 49% link out. The account's strongest tracked post pulled 2.6K interactions, about 869x its own typical post. Recurring topics include #breaking, #thebuckstopshere, #ndtvanviksha.
- What is NDTV's engagement rate on X?
- NDTV (@ndtv) has an engagement rate of 0%, based on the median interactions across 583 original posts from the last 30 days against 17,336,951 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, NDTV sits below the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ndtv have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ndtv post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 22.57 posts per day across the measured window.