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Nayib Bukele engagement report

@nayibbukele - 8.5M followers on X

Measured over 20 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Top quarter for its size
Per follower
0.177%
of 8.5M followers
Per impression
2.61%
576K views on a typical post
Reach
6.76%
of its followers see a post
Typical post
15K
interactions (median)
Saved
0.078%
450 bookmarks on a typical post
Posting rate
6.33/day
active 87% of days
Peak time
02:00 UTC
Thursday

A typical post picks up 15K interactions against 8.5M followers, an engagement rate of 0.177%. Measured over 20 original posts, its engagement rate beats 80% of 20,182 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 576K times each, and 2.61% of those impressions turn into an interaction. That is about 6.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 20 posts sampled, 85% carry an image or video, 5% are part of a thread and 10% link out. The account's strongest tracked post pulled 377K interactions, about 25x its own typical post.

Measured over 20 original posts from a 30-day window, last computed on October 24, 2026. Recurring tag: #wtd26.

Compared with accounts its own size

Nayib Bukele's engagement rate beats 80% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 75% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.177%, Nayib Bukele sits above the 50th percentile of the 204,491 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video85% of posts+111%+108% to +115%34K
Outbound link10% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 254 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 18, 202625x their median

    J’ai entendu dire que la France était finie, qu’il était trop tard pour la sauver. Mais la France est toujours aussi belle, enviable même. Sa grandeur n’a pas disparu, elle ne demande qu’à renaître. Nous avons surmonté en un an un problème cent fois plus grave, sans avoir les moyens dont dispose la France. La France pourrait y arriver en une semaine.

    308K55K9.4K3.9K8.8M viewsView on X
  • Aug 11, 20267.8x their median

    El Gobierno de Colombia ha solicitado ayuda humanitaria únicamente en forma de insumos para atender a las familias afectadas por el terremoto. Nos han informado que sus equipos de rescate, médicos y demás cuerpos de emergencia se encuentran desplegados y atendiendo la situación, por lo que, en este momento, no requieren apoyo de personal. Por ello, hemos decidido enviar dos aviones de carga con 100 toneladas de ayuda humanitaria, preparada de acuerdo con las necesidades que nos han transmitido las autoridades colombianas. El primer avión partirá hoy en la noche y el segundo lo hará mañana. Seguiremos atentos a la evolución de la emergencia y, si nuestros hermanos colombianos necesitan cualquier otro tipo de apoyo, estaremos listos para brindarlo. Nuestras oraciones están con las familias de las víctimas, con los heridos y con todo el pueblo colombiano. Que Dios bendiga y proteja a Colombia 🇨🇴🇸🇻

    100K14K3.0K1.0K4.2M viewsView on X
  • Aug 12, 20266.9x their median

    Ya va en camino el primer avión hacia Colombia con las primeras 51 toneladas de ayuda humanitaria. Dios bendiga a Colombia 🇨🇴🇸🇻 https://t.co/e6h7q4gvqA

    88K13K2.5K5881.5M viewsView on X
  • Oct 17, 20266.0x their median

    Controlled demolition.

    81K8.3K1.3K6743.1M viewsView on X
  • Sep 17, 20265.5x their median

    Poco a poco, todo cambiará… https://t.co/nnPB4DRgRH

    69K10K2.4K1.1K3.1M viewsView on X
  • Jul 29, 20265.4x their median

    This may be unpopular, but we never escaped the 2008 financial crisis. We just shifted the pain.

    74K6.1K1.6K6392.7M viewsView on X
  • Aug 10, 20264.9x their median

    Estamos siguiendo de cerca las consecuencias del fuerte terremoto que golpeó esta mañana a Colombia. Nuestras oraciones están con las familias de quienes perdieron la vida, con los heridos y con todos los colombianos que hoy atraviesan momentos difíciles. Colombia cuenta con equipos de emergencia y rescate en las zonas afectadas, y confiamos en su capacidad para responder ante esta emergencia. Sin embargo, desde El Salvador estamos en comunicación y listos para apoyar de inmediato con nuestros equipos de rescate, médicos, paramédicos, insumos o cualquier otra ayuda que nuestros hermanos colombianos consideren necesaria. Que Dios proteja a Colombia y dé fortaleza a su pueblo 🇨🇴🇸🇻

    63K9.9K1.1K2871.4M viewsView on X
  • Oct 18, 20264.7x their median

    Siempre nos dijeron que vivir en paz era imposible, hasta que demostramos que sí se podía. Gracias a Dios, nunca los escuchamos. Hoy, más que nunca, estoy convencido de que esto es posible en cualquier lugar. Y nuestros hermanos de Costa Rica también van a lograrlo 🇸🇻🇨🇷 https://t.co/KR2z65MJdV

    59K11K929370946K viewsView on X
  • Aug 12, 20264.7x their median

    Ya despegó rumbo a Colombia el segundo avión con 50 toneladas de ayuda humanitaria para los afectados por el terremoto. Dios bendiga a Colombia 🇨🇴🇸🇻 https://t.co/sZSCcvQ2cq

    59K9.5K1.8K366857K viewsView on X
  • Oct 4, 20264.4x their median

    Feliz cumpleaños mami! Te amo! ❤️ https://t.co/gXnXJkpB49

    62K3.3K1.1K116736K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#wtd26

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 15K interactions against 8.5M followers, an engagement rate of 0.177%. Measured over 20 original posts, its engagement rate beats 80% of 20,182 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 576K times each, and 2.61% of those impressions turn into an interaction. That is about 6.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 20 posts sampled, 85% carry an image or video, 5% are part of a thread and 10% link out. The account's strongest tracked post pulled 377K interactions, about 25x its own typical post.

What is Nayib Bukele's engagement rate on X?
Nayib Bukele (@nayibbukele) has an engagement rate of 0.177%, based on the median interactions across 20 original posts from the last 30 days against 8,540,041 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.177%, Nayib Bukele sits above the 50th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @nayibbukele have real engagement?
Its engagement rate beats 80% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @nayibbukele post?
Most posts go out around 02:00 UTC, and Thursday is its busiest day, at roughly 6.33 posts per day across the measured window.

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