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Nature's Select Pet Food engagement report

@naturesselect - 62K followers on X

Measured over 3 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Per follower
0%
of 62K followers
Per impression
0%
121 views on a typical post
Reach
0.19%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.1/day
active 10% of days
Peak time
16:00 UTC
Monday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 0 interactions against 62K followers, an engagement rate of 0%. Posts are seen about 121 times each, and 0% of those impressions turn into an interaction. That is about 0.194% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 11 interactions. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 27, 2026.

Where this sits in the catalog

At 0%, Nature's Select Pet Food sits below the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.698%
p902.61%
p9983.0%
Engagement rate as a share of followers, across the 212,925 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,436 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.698%
90th percentile2.61%
99th percentile83.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 86 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 25, 2024

    #NaturesSelect is celebrating 30 years of excellence 😊 Healthy pet food delivered to your door since 1994! Discover the difference for your pet today https://t.co/4K70jrAijW https://t.co/uNmA7BYKT9

    73101.0K viewsView on X
  • Jul 27, 2026

    We have the best customers ever πŸ˜ƒ https://t.co/EN2ejcK1vb

    2100162 viewsView on X
  • Aug 6, 2026

    How sweet is this nice review from our customer, David!? We love reading our customer feedback daily πŸ™ We are blessed with the best customers ever. https://t.co/uW459nUu9C

    2000152 viewsView on X
  • Jul 31, 2026

    Dogs are true angels on earth πŸ˜‡ https://t.co/ZubDw7Jg8H

    2000126 viewsView on X
  • Sep 16, 2026

    We have the BEST customers ever πŸ₯Ή https://t.co/awXGImFXeb

    1000165 viewsView on X
  • Mar 24, 2026

    Your feedback makes us smile! Happy to support service dogs like Rolly with our healthy #NaturesSelect pet food ☺️ https://t.co/hUJRNjG59Z

    100042 viewsView on X
  • Jan 5, 2026

    Pawsitive changes ahead in 2026! 🐾 Read our winter letter from our CEO & Founder now on our blog at https://t.co/cntMIVW80t https://t.co/VFUINIbqFD

    001056 viewsView on X
  • Sep 24, 2026

    The 'Ber months are in full swing πŸ‚ 🍁 brb gunna go cuddle our pet under a cozy blanket https://t.co/k481lr2BG8

    000071 viewsView on X
  • Sep 21, 2026

    Sharing a cute 5-star review we received for the first day of fall πŸ‚ https://t.co/bAzFAEwocV

    0000121 viewsView on X
  • Aug 21, 2026

    Labor Day Order Cutoff - Make sure to place your pet food reorder by Fri 8/28/26 for arrival before the holiday weekend. Note that any orders received after that day we cannot guarantee delivery by Fri 9/4/26. Order anytime online at https://t.co/JLeRwamEcI https://t.co/iNANkHVZKZ

    0000106 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 0 interactions against 62K followers, an engagement rate of 0%. Posts are seen about 121 times each, and 0% of those impressions turn into an interaction. That is about 0.194% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 11 interactions. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Nature's Select Pet Food's engagement rate on X?
Nature's Select Pet Food (@naturesselect) has an engagement rate of 0%, based on the median interactions across 3 original posts from the last 30 days against 62,370 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, Nature's Select Pet Food sits below the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @naturesselect have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @naturesselect post?
Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.

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