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National Population Commission engagement report

@natpopcom - 67K followers on X

Measured over 6 original posts from a 30-day window, last computed on September 20, 2026.

Engagement

Per follower
0.069%
of 67K followers
Per impression
1.10%
4.2K views on a typical post
Reach
6.29%
of its followers see a post
Typical post
46
interactions (median)
Saved
0.036%
2 bookmarks on a typical post
Posting rate
0.2/day
active 20% of days
Peak time
19:00 UTC
Sunday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 46 interactions against 67K followers, an engagement rate of 0.069%. Posts are seen about 4.2K times each, and 1.10% of those impressions turn into an interaction. That is about 6.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 1.7K interactions, about 37x its own typical post. Recurring topics include #birthcertificate, #civilregistration, #digitalbirthcertificate. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on September 20, 2026. Recurring tags: #birthcertificate, #civilregistration, #digitalbirthcertificate.

Where this sits in the catalog

At 0.069%, National Population Commission sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 263 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 26, 202637x their median

    How to Register and Get a Digital Birth Certificate --- Step by Step. To get started, visit https://t.co/6V2r1W53YH or any NPC Registration Centre near you #BirthCertificate #NPCNigeria #DigitalBirthCertificate #NationalPopulationCommission #CivilRegistration https://t.co/CHiaFbb1pR

    99163357760K viewsView on X
  • Aug 28, 20262.7x their median

    It is with profound sadness and a heavy heart that the National Population Commission announces the death of its Chairman, Dr. Aminu Yusuf, who passed away in Abuja today, after a brief illness, at the age of 66. Read full Press Release here: https://t.co/4FHXYDWdxr https://t.co/m2iBOhtk7o

    782222110K viewsView on X
  • Aug 6, 20261.5x their median

    Get your digital birth certificate easily and securely through the NPC website at https://t.co/k2EfRJgBxg, or visit any NPC office nationwide for assisted service. It is fast, convenient, and accessible. #Vitalreg #CRVS #BirthRegistration https://t.co/tAOXpca3zM

    25162446.6K viewsView on X
  • Aug 30, 2026

    The NPC bid farewell to its late Chairman, Dr. Aminu Yusuf, on 29 August 2026, as he was laid to rest in Minna, the Niger State capital. Dr. Yusuf, who died on 28 August 2026, in Abuja after a brief illness, was buried amid tributes from family, friends and government officials https://t.co/CmZFQr1pGx

    3610404.2K viewsView on X
  • Aug 25, 2026

    Happy Eid-el-Maulud from all of us at National Population Commission #EidElMaulud https://t.co/64AOu5tjMe

    315604.2K viewsView on X
  • Jun 24, 2026

    Requirements for obtaining a Birth Certificate and Foreign Birth Notification. #CRVS #BirthRegistration https://t.co/6hVZ0UChMy

    2451115.4K viewsView on X
  • Mar 20, 2026

    Eid Mubarak! #EidelFitr https://t.co/B0C2hG0sGN

    23780811 viewsView on X
  • Jul 8, 2026

    The Chairman of the National Population Commission, Dr. Aminu Yusuf, today, 8th July 2026, declared open the Population Technical Working Group (PTWG) Expanded Stakeholders Debriefing and Strategic Engagement Meeting held at the Exclusive Serene Hotel, Wuye, Abuja. https://t.co/8IcH2BwSJF

    249405.4K viewsView on X
  • May 27, 2026

    Did you know that you can access these vital services on the NPC website, https://t.co/k2EfRJgBxg https://t.co/S3m8iLQksr

    1621801.3K viewsView on X
  • Aug 13, 2026

    The NPC Chairman, Dr. Aminu Yusuf, today, pledged the Commission's full support for the 2026 World Public Relations Forum while receiving the President of the Nigeria Institute of Public Relations, Dr. Ike Neliaku, fnipr, and his team on a courtesy visit to the NPC HQ Abuja. https://t.co/glS2g0nQh1

    2121013.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#birthcertificate#civilregistration#digitalbirthcertificate#eidelmaulud#nationalpopulationcommission

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 46 interactions against 67K followers, an engagement rate of 0.069%. Posts are seen about 4.2K times each, and 1.10% of those impressions turn into an interaction. That is about 6.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 1.7K interactions, about 37x its own typical post. Recurring topics include #birthcertificate, #civilregistration, #digitalbirthcertificate. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is National Population Commission's engagement rate on X?
National Population Commission (@natpopcom) has an engagement rate of 0.069%, based on the median interactions across 6 original posts from the last 30 days against 66,607 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.069%, National Population Commission sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @natpopcom have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @natpopcom post?
Most posts go out around 19:00 UTC, and Sunday is its busiest day, at roughly 0.2 posts per day across the measured window.

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