Atlético Nacional engagement report
@nacionaloficial - 2.6M followers on X
Measured over 230 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 304 interactions against 2.6M followers, an engagement rate of 0.012%. Measured over 230 original posts, its engagement rate beats 48% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.55% of those impressions turn into an interaction. That is about 0.757% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Sunday is the busiest day of the week. Of the 230 posts sampled, 85% carry an image or video and 13% link out. The account's strongest tracked post pulled 2.8K interactions, about 9.3x its own typical post. Recurring topics include #minutoaminutoverdolaga, #vamostodosjuntos, #formativonacional.
Measured over 230 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #minutoaminutoverdolaga, #vamostodosjuntos, #formativonacional.
Compared with accounts its own size
Atlético Nacional's engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.012%, Atlético Nacional sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 28, 20269.3x their median
La casa que nadie se quiere perder: @BorisJohnson visitó hoy la sede de Atlético Nacional. El ex primer ministro del Reino Unido conoció la sede del más veces campeón de Colombia Atlético Nacional, un lugar que sigue cautivando a quienes la visitan. Johnson recorrió nuestra casa verdolaga en Guarne - Antioquia, esa que guarda la historia, la pasión y la identidad de nuestra hinchada. No se fue sin ponerse la camiseta y chutar el balón, dejándose contagiar por un ratico de esa pasión verde. Una vez más, queda claro: quien nos visita, se lleva un pedazo de Nacional en el corazón.
- Aug 30, 20268.1x their median
Gracias por volver al lugar en el que haces feliz a millones de Verdolagas, Marlos. Gracias por tanta magia, por tu esfuerzo y tu sacrificio, es un orgullo poder disfrutarte 100 veces y sabemos que serán muchísimas más, porque este siempre será tu lugar en el mundo 💚 https://t.co/VliKUEABrg
- Aug 30, 20267.3x their median
14 canteranos convocados, 8 de ellos titulares. El orgullo que sentimos no se puede explicar. Así se ve el resultado del trabajo duro y el compromiso por el escudo. Esto es Atlético Nacional 💚 https://t.co/DUsmQku1AL
- Aug 9, 20267.3x their median
Hoy juega el más campeón de Colombia. #VamosTodosJuntos https://t.co/ESkuNeVaPD
- Aug 10, 20267.0x their median
En medio del dolor que deja este terremoto en Colombia, elevamos nuestras oraciones por cada familia afectada y por quienes hoy trabajan con entrega para ayudar. Atlético Nacional se une a todos los colombianos y pone su fuerza a disposición del país para superar juntos esta dura prueba. Hoy jugamos el partido más importante: el de la unión por nuestra gente. La grandeza no se mide solo en trofeos, se mide en lo que hacemos cuando otros nos necesitan. Nos unimos a @Presentesco para movilizar corazones. Te invitamos a donar a través del siguiente link: https://t.co/JvXNKuRJpl
- Aug 11, 20267.0x their median
Hoy nuestro país nos necesita. Miles de familias atraviesan uno de los momentos más difíciles de sus vidas. El terremoto dejó dolor, incertidumbre, pérdidas y no podemos ser indiferentes ante ellas. En momentos como este, acompañar, tender una mano y ayudar, es una forma de estar presentes. Desde la familia Verdolaga nos solidarizarnos con todas las personas afectadas e invitamos a nuestra hinchada a sumarse a esta causa. Súmate a esta red de solidaridad y haz tu donación a través de https://t.co/JvXNKuRJpl En el sitio web encontrarás la campaña “Colombia se levanta”. Gracias a todos.
- Aug 27, 20266.6x their median
¡Qué locura hiciste, que crack, Marlos! A pura gambeta llegó el segundo gol Verdolaga de la noche 🙌 #VamosTodosJuntos https://t.co/LxKXb0U6w5
- Aug 17, 20266.4x their median
Porque es más lo que nos une, está vez jugaremos más que un partido. Atlético Nacional y Once Caldas se unen para jugar un partido amistoso, donde la recaudación se destinará a los damnificados por el terremoto. Te esperamos en el Atanasio el próximo miércoles 19 de agosto, para juntos seguir ayudando a la recuperación de Colombia. Aporta con tu entrada en https://t.co/2V4VE40pLr #VamosTodosJuntos
- Aug 24, 20265.9x their median
Cuando sabes lo que es estar en lo más alto, reconoces también que la grandeza es unirse para lograr hechos que impacten de manera positiva a miles de familias que hoy nos necesitan. Gracias @oncecaldas, por ayudarnos a demostrar que el fútbol como herramienta de unión y solidaridad, puede lograr cosas imposibles. ¡Abrazo libertador! #JuntosSomosMásFuertes
- Aug 30, 20265.8x their median
hola 🤚 https://t.co/HeTSrXyMxJ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 304 interactions against 2.6M followers, an engagement rate of 0.012%. Measured over 230 original posts, its engagement rate beats 48% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.55% of those impressions turn into an interaction. That is about 0.757% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Sunday is the busiest day of the week. Of the 230 posts sampled, 85% carry an image or video and 13% link out. The account's strongest tracked post pulled 2.8K interactions, about 9.3x its own typical post. Recurring topics include #minutoaminutoverdolaga, #vamostodosjuntos, #formativonacional.
- What is Atlético Nacional's engagement rate on X?
- Atlético Nacional (@nacionaloficial) has an engagement rate of 0.012%, based on the median interactions across 230 original posts from the last 30 days against 2,582,734 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, Atlético Nacional sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @nacionaloficial have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @nacionaloficial post?
- Most posts go out around 01:00 UTC, and Sunday is its busiest day, at roughly 8.03 posts per day across the measured window.