Myntra engagement report
@myntra - 738K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 53 interactions against 738K followers, an engagement rate of 0.007%. Posts are seen about 5.7K times each, and 0.923% of those impressions turn into an interaction. That is about 0.778% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.2K interactions, about 23x its own typical post. Recurring topics include #bff26, #myntrabff, #aliabhatt. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #bff26, #myntrabff, #aliabhatt.
Where this sits in the catalog
At 0.007%, Myntra sits above the 10th percentile of the 205,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 221 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 6, 202623x their median
Winning definitely looks good on them. Congratulations RCB๐๐ปโค๏ธ #WPL2026 #RoyalChallengersBengaluru https://t.co/m10SRV0VwV
- May 31, 202616x their median
Some things are worth repeating. Like the crown ๐ Well done, Bengaluru ๐ช #GTvsRCB
- May 28, 20265.5x their median
Confused if that outfit in your โฆ@myntraโฉ cart will look good on you? This End of Reason Sale, turn your WhatsApp into a trial room. Try before you buy and max out on your style. Try for yourself: https://t.co/YnHMisxE6d https://t.co/wza2najkh4
- Jul 20, 20264.3x their median
Spain owned the moment ๐ช๐ธโจ #spain #fifaworlcup2026 #spainvsargentina https://t.co/LA7kmS2gkK
- Aug 28, 20264.3x their median
A lifetime subscription to annoy each other ๐ #HappyRakhshaBandhan https://t.co/XnZCup3vqs
- Apr 9, 20264.2x their median
Stop squeezing that empty tube! ๐ The Myntra Beauty Glow Up Days Sale is finally here! Get up to 70% off your favorite international beauty brands & upgrade your daily routine without breaking the bank. ๐๏ธโจ Wishlist now! #GlowUpDaysSale #WishlistNow https://t.co/4YeY5cHoIE
- Apr 22, 20263.7x their median
Skincare confusion? Myntra Beauty's got you! Strip back the guesswork and simplify your routine with Myntra Beauty. ๐๐๏ธ #BeautyMadeSimple #MyntraBeauty https://t.co/xXTeYTtWzb
- Aug 15, 20263.3x their median
Freedom is wearing what feels like you. โจ Happy Independence Day! ๐ฎ๐ณ #myntra #independenceday #trending #fashiom #topical https://t.co/7x7p7IWPgw
- May 19, 20263.3x their median
The dresses on @myntra? Great. The dresses at Myntra Minimum Prices? BEST โบ๏ธ Max out your style at the End of Reason Sale with 50-90% off on your fav brands. Starting 29th May. #MaxOutYourStyle #MyntraEORS https://t.co/Qc74tdMDAp
- Mar 20, 20262.6x their median
Dressing up to eat biryani is the best feelingโจ Eid Mubarak!๐ https://t.co/auqpErqUaA
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 53 interactions against 738K followers, an engagement rate of 0.007%. Posts are seen about 5.7K times each, and 0.923% of those impressions turn into an interaction. That is about 0.778% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.2K interactions, about 23x its own typical post. Recurring topics include #bff26, #myntrabff, #aliabhatt. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Myntra's engagement rate on X?
- Myntra (@myntra) has an engagement rate of 0.007%, based on the median interactions across 3 original posts from the last 30 days against 737,954 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Myntra sits above the 10th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @myntra have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @myntra post?
- Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 0.1 posts per day across the measured window.