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Myntra engagement report

@myntra - 737K followers on X

Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.01%
of 737K followers
Per impression
1.00%
7.4K views on a typical post
Reach
1.01%
of its followers see a post
Typical post
74
interactions (median)
Saved
0.007%
0 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
02:00 UTC
Friday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 74 interactions against 737K followers, an engagement rate of 0.01%. Posts are seen about 7.4K times each, and 1.00% of those impressions turn into an interaction. That is about 1.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.2K interactions, about 17x its own typical post. Recurring topics include #fashiom, #happyrakhshabandhan, #independenceday. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #fashiom, #happyrakhshabandhan, #independenceday.

Where this sits in the catalog

At 0.01%, Myntra sits above the 10th percentile of the 37,037 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.8%
Engagement rate as a share of followers, across the 37,037 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Feb 6, 202617x their median

    Winning definitely looks good on them. Congratulations RCB๐Ÿ™Œ๐Ÿปโค๏ธ #WPL2026 #RoyalChallengersBengaluru https://t.co/m10SRV0VwV

    1.1K781607.0K viewsView on X
  • May 31, 202612x their median

    Some things are worth repeating. Like the crown ๐Ÿ‘‘ Well done, Bengaluru ๐Ÿ’ช #GTvsRCB

    495109254313K viewsView on X
  • May 28, 20263.6x their median

    Confused if that outfit in your โฆ@myntraโฉ cart will look good on you? This End of Reason Sale, turn your WhatsApp into a trial room. Try before you buy and max out on your style. Try for yourself: https://t.co/YnHMisxE6d https://t.co/wza2najkh4

    2326219212K viewsView on X
  • Apr 9, 20262.9x their median

    Stop squeezing that empty tube! ๐Ÿ›‘ The Myntra Beauty Glow Up Days Sale is finally here! Get up to 70% off your favorite international beauty brands & upgrade your daily routine without breaking the bank. ๐Ÿ›๏ธโœจ Wishlist now! #GlowUpDaysSale #WishlistNow https://t.co/4YeY5cHoIE

    112717817.5K viewsView on X
  • Jul 20, 20262.7x their median

    Spain owned the moment ๐Ÿ‡ช๐Ÿ‡ธโœจ #spain #fifaworlcup2026 #spainvsargentina https://t.co/LA7kmS2gkK

    135013317.3K viewsView on X
  • Apr 22, 20262.6x their median

    Skincare confusion? Myntra Beauty's got you! Strip back the guesswork and simplify your routine with Myntra Beauty. ๐Ÿ’„๐Ÿ›๏ธ #BeautyMadeSimple #MyntraBeauty https://t.co/xXTeYTtWzb

    8417826.7K viewsView on X
  • May 19, 20262.3x their median

    The dresses on @myntra? Great. The dresses at Myntra Minimum Prices? BEST โ˜บ๏ธ Max out your style at the End of Reason Sale with 50-90% off on your fav brands. Starting 29th May. #MaxOutYourStyle #MyntraEORS https://t.co/Qc74tdMDAp

    111714007.2K viewsView on X
  • Mar 20, 20261.9x their median

    Dressing up to eat biryani is the best feelingโœจ Eid Mubarak!๐ŸŒ™ https://t.co/auqpErqUaA

    10112524.3K viewsView on X
  • Feb 26, 20261.7x their median

    If Jeetu Sir sings at your birthday, you already know how it ends. ๐ŸŽ‚ Until it was Myntraโ€™s birthday blast. ๐Ÿ‘€ https://t.co/4OHLrNbPXo

    19210318.6K viewsView on X
  • Jan 15, 20261.6x their median

    Fake shaadi, but the style quotient? ๐Ÿ’ฏ REAL From haldi to pheras, @myntra has the wedding looks for it all. #MyntraWeddingDiaries #Myntra https://t.co/dgkdNjfDlQ

    9310729.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#fashiom#happyrakhshabandhan#independenceday#myntra#topical

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 74 interactions against 737K followers, an engagement rate of 0.01%. Posts are seen about 7.4K times each, and 1.00% of those impressions turn into an interaction. That is about 1.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.2K interactions, about 17x its own typical post. Recurring topics include #fashiom, #happyrakhshabandhan, #independenceday. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Myntra's engagement rate on X?
Myntra (@myntra) has an engagement rate of 0.01%, based on the median interactions across 2 original posts from the last 30 days against 737,247 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, Myntra sits above the 10th percentile of the 37,037 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @myntra have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @myntra post?
Most posts go out around 02:00 UTC, and Friday is its busiest day, at roughly 0.07 posts per day across the measured window.

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