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Official Motörhead engagement report

@myMotorhead - 667K followers on X

Measured over 14 original posts from a 30-day window, last computed on October 4, 2026.

Engagement

Middle of its size range
Per follower
0.092%
of 667K followers
Per impression
3.84%
16K views on a typical post
Reach
2.39%
of its followers see a post
Typical post
614
interactions (median)
Saved
0.081%
13 bookmarks on a typical post
Posting rate
0.47/day
active 47% of days
Peak time
13:00 UTC
Tuesday

A typical post picks up 614 interactions against 667K followers, an engagement rate of 0.092%. Measured over 14 original posts, its engagement rate beats 69% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 3.84% of those impressions turn into an interaction. That is about 2.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video and 79% link out. The account's strongest tracked post pulled 2.3K interactions, about 3.3x its own typical post. Recurring topics include #lemmy, #40yearsoforgasmatron, #knucklebonz.

Measured over 14 original posts from a 30-day window, last computed on October 4, 2026. Recurring tags: #lemmy, #40yearsoforgasmatron, #knucklebonz.

Compared with accounts its own size

Official Motörhead's engagement rate beats 69% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 84% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.092%, Official Motörhead sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video93% of posts+111%+108% to +115%34K
Outbound link79% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 79% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 209 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 7, 20263.3x their median

    Today we raise a glass to Phil Campbell on what would’ve been his 65th. A true force — rocker, prankster, and core of Motörhead’s sound. Missed every day. His riffs still roar — loud, raw & truthful. Loved forever. Never forgotten. #Motörhead #PhilCampbell #BornToRaiseHell https://t.co/fSNYF0z9kW

    2.0K290271557K viewsView on X
  • Jul 27, 20263.6x their median

    Wishing a happy Birthday to @TripleH Always a part of the Motörhead family. https://t.co/Z9YFBCCP5h

    2.0K13113735K viewsView on X
  • Jul 14, 20263.3x their median

    "I always wanted the bass to be heard. Too many bass players disappear in the mix." #lemmy - #motorhead https://t.co/jNN6Ok8Cqj

    1.7K283182344K viewsView on X
  • Jul 22, 20263.3x their median

    Remembering the mighty @OzzyOsbourne today. A long time, dear friend of Lemmy & Motörhead. "Working with Ozzy wasn't difficult because we'd known each other for years. Ozzy's exactly the same offstage as he is onstage. That's what I like about him." - #lemmy https://t.co/eXRn8hvBpO

    1.7K275211025K viewsView on X
  • Sep 18, 20262.7x their median

    I am the one, Orgasmatron https://t.co/vnJ0X0Fpvs

    1.5K178221124K viewsView on X
  • Sep 26, 20262.4x their median

    Motörhead - Orgasmatron 40th Anniversary Pre-order the Vinyl & CD today! https://t.co/P7yTpADX8A https://t.co/F3tHFaUYvt

    1.3K16010722K viewsView on X
  • Sep 21, 20262.4x their median

    Let’s raise a toast to Philthy Animal Taylor! He would have been 72 today. Before Phil Taylor, double bass could be a flashy trick. Phil turned it into a fucking weapon. Speed. Power. Relentless attack. https://t.co/eHNWek7Wtm

    1.3K150181021K viewsView on X
  • Aug 4, 20262.3x their median

    August 4, 1980 — recording begins on the fourth album, Ace Of Spades. Released later that year, the album reached No. 4 on the UK Albums Chart and was the second Motörhead album to feature images of the band on its cover. 46 years ago today. #motorhead #AceOfSpades #lemmy https://t.co/TOb6nuDPv3

    1.2K20216729K viewsView on X
  • Aug 26, 20262.0x their median

    Motörizer is our nineteenth studio album, released on August 26, 2008. Play it loud today! https://t.co/nkZjen9hBh https://t.co/VSsRzVTn6e

    1.1K12121925K viewsView on X
  • May 22, 20261.9x their median

    Killed By Death from the band’s set at Lowlands Festival in 2007! Who was there? Listen to the full track now on all streaming platforms and pre-order your copy of Kiss of Death (20th Anniversary Edition) on vinyl/CD to hear the rest of the set: https://t.co/Ubx2rSAD7j https://t.co/U7L71YJnj9

    8731308429K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lemmy#40yearsoforgasmatron#knucklebonz#knucklebonz360#legendslivehere

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 614 interactions against 667K followers, an engagement rate of 0.092%. Measured over 14 original posts, its engagement rate beats 69% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 3.84% of those impressions turn into an interaction. That is about 2.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video and 79% link out. The account's strongest tracked post pulled 2.3K interactions, about 3.3x its own typical post. Recurring topics include #lemmy, #40yearsoforgasmatron, #knucklebonz.

What is Official Motörhead's engagement rate on X?
Official Motörhead (@myMotorhead) has an engagement rate of 0.092%, based on the median interactions across 14 original posts from the last 30 days against 667,287 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.092%, Official Motörhead sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @myMotorhead have real engagement?
Its engagement rate beats 69% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @myMotorhead post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.47 posts per day across the measured window.

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