MUSICTRENDS Colombia engagement report
@musictrendscol - 232K followers on X
Measured over 90 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 252 interactions against 232K followers, an engagement rate of 0.109%. Measured over 90 original posts, its engagement rate beats 60% of 21,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.67% of those impressions turn into an interaction. That is about 6.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 90 posts sampled, 92% carry an image or video, 8% are part of a thread and 8% link out. The account's strongest tracked post pulled 4.9K interactions, about 19x its own typical post. Recurring topics include #estendencia, #fep2027, #estrenos.
Measured over 90 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #estendencia, #fep2027, #estrenos.
Compared with accounts its own size
MUSICTRENDS Colombia's engagement rate beats 60% of the tracked X accounts closest to it in follower count (21,874 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 57% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.109%, MUSICTRENDS Colombia sits above the 25th percentile of the 219,359 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.149%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.706% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 8% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 191 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 29, 202619x their median
Más de 30.000 personas en fila para cada una de las fechas de BTS en Colombia 🇨🇴🚨 Hubiéramos llenado esa tercera fecha SOBRADO 😭
- Sep 28, 202617x their median
#UPDATE: Por ajustes de producción y entradas canceladas debido a violación de los términos de compra, un número muy limitado de entradas estará disponible para los shows de BTS en Colombia 🇨🇴 MAÑANA a las 3pm en @Ticketmastercol 🎫🚨 Aquí todos los detalles 👇🏻 https://t.co/UAkEYI093V
- Sep 30, 202614x their median
YA VIENENNNNNNN 🇨🇴💜 https://t.co/TYL1gNDQEV
- Sep 10, 202614x their median
Un poquito del cierre de Straycity en Bogotá 🥹 Definitivamente la energía de STAY se sintió fuerte @Stray_Kids @infostaycol @StraykidsCol_ https://t.co/TQfQD5cKej
- Sep 29, 202612x their median
#UPDATE: A esta hora se desmonta el nombre “Movistar” del Movistar Arena. El fin de una era 😱 📸: Laura Lesmes para @ELTIEMPO https://t.co/4KIB3aCpgQ
- Sep 8, 202612x their median
En los casi 10 años que llevamos con MUSICTRENDS, tal vez Stray Kids y BTS han estado siempre en el top de los artistas que siempre pedían para Colombia 🇨🇴 Se lee y suena increíble decir que VAMOS A VER A AMBOS GRUPOS EN UN LAPSO MENOR DE 30 DÍAS 🥹 ¡Este triunfo será siempre de ustedes lxs fans! A disfrutarse como nunca esos shows 🙌🏻
- Sep 10, 202610x their median
¡QUÉ ENERGÍA! ¡QUÉ SHOWSAZOOOO! 🔥 @Stray_Kids @infostaycol @StraykidsCol_ https://t.co/vdnztptv5B
- Sep 29, 20269.1x their median
Ya hay más de 60.000 personas en fila por cada fecha de BTS en Colombia 🇨🇴🚨 ¡Con 120.000 personas se habrían logrado casi 3 estadios más!
- Sep 9, 20267.5x their median
#EsTendencia: Harry Styles confirma via mail que revelará oficialmente las ciudades finales para la gira 'Together Together' mañana, 10 de septiembre 🚨 Cruzando dedos pasa que alguna o varias ciudades latinoamericanas lo hayan logrado 🤞🏻 https://t.co/KvMGpYtHxd
- Sep 29, 20267.5x their median
Después de más de una década de música, Monsieur Periné anunció a través de sus redes sociales su separación. 💔 https://t.co/Jmz1oQlhDB
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 252 interactions against 232K followers, an engagement rate of 0.109%. Measured over 90 original posts, its engagement rate beats 60% of 21,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.67% of those impressions turn into an interaction. That is about 6.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 90 posts sampled, 92% carry an image or video, 8% are part of a thread and 8% link out. The account's strongest tracked post pulled 4.9K interactions, about 19x its own typical post. Recurring topics include #estendencia, #fep2027, #estrenos.
- What is MUSICTRENDS Colombia's engagement rate on X?
- MUSICTRENDS Colombia (@musictrendscol) has an engagement rate of 0.109%, based on the median interactions across 90 original posts from the last 30 days against 231,818 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.109%, MUSICTRENDS Colombia sits above the 25th percentile of the 219,359 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @musictrendscol have real engagement?
- Its engagement rate beats 60% of the tracked X accounts closest to it in follower count (21,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @musictrendscol post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 3.8 posts per day across the measured window.