Museo Nacional de San Carlos engagement report
@museo_sancarlos - 223K followers on X
Measured over 14 original posts from a 30-day window, last computed on October 2, 2026.
Engagement
A typical post picks up 10 interactions against 223K followers, an engagement rate of 0.005%. Measured over 14 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 628 times each, and 1.67% of those impressions turn into an interaction. That is about 0.282% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 43 interactions, about 4.3x its own typical post. Recurring topics include #nochedemuseos, #ensancarlos, #luchalibre.
Measured over 14 original posts from a 30-day window, last computed on October 2, 2026. Recurring tags: #nochedemuseos, #ensancarlos, #luchalibre.
Compared with accounts its own size
Museo Nacional de San Carlos's engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 57% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Museo Nacional de San Carlos sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 21% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 253 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 20264.3x their median
📷📷📷📷📷 ¡Disfruta de una tarde vibrante explorando la cultura popular y el arte! En #NocheDeMuseos, el @museo_sancarlos y @ArtesDeMéxico te invitan a la presentación de la revista Lucha Libre. 30/09 19h E. Libre Cupo: 100 p México-Tenochtitlan 50 https://t.co/bEnttDmWhR
- Sep 1, 20263.0x their median
¿Cómo debe verse un cuerpo heroico y atlético? En el primer núcleo de “El imaginario del cuerpo heroico y sus avatares” exploramos a través de diferentes obras como se construye este ideal. #museos #museoscdmx #CuerpoHeroico https://t.co/kqxpQzrkOU
- Sep 10, 20262.2x their median
¿Reconoces estos alimentos de origen mexicano? Visítalos este #MesPatrio en la exposición "La vida de las cosas. Naturaleza muerta y cultura material" de martes a domingo de 10 a 18 h. #VidaDeLasCosas https://t.co/dzZLEHxRHy
- Mar 3, 20264.4x their median
#SabíasQué La Organización de las Naciones Unidas eligió el 3 de marzo como Día Mundial de la Naturaleza porque en 1973 se aprobó la CITES para proteger fauna y flora y combatir su comercio ilegal y la pérdida de especies. Germán Gedovius "Patos", s.f. #ColecciónMNSC https://t.co/jWchCmdwVX
- Aug 21, 20261.9x their median
¡Asiste esta #NocheDeMuseos a nuestra Noche Barroca! Actividad gratuita | Cupo limitado Miércoles 26 de agosto de 2026 Dos funciones: 18:30 h (Función con cupo lleno) y 20:00 h. Más información y registro en: https://t.co/mVAUPCj9My https://t.co/GhJd69wiYL
- Sep 28, 20261.8x their median
¡Lucha libre #EnelMNSC! Vive una #NocheDeMuseos llena de emoción con nosotros celebrando la presentación de "Lucha Libre. Pasión enmascarada" de la editorial Artes de México, además de una presentación de Lucha Libre a cargo de WTMB. Miércoles 30 de septiembre 2026 | 19 h https://t.co/uIIBaa3vDO
- Sep 15, 20261.8x their median
¿#SabiasQue el nombre zapote tiene origen náhuatl “tzapotl” que significa fruta sabor dulce? Conoce a detalle la obra durante el #MesPatrio 🇲🇽 en la exposición “La vida de las cosas. Naturaleza muerta y cultura material” Autor desconocido. "Friso arquitectónico (Zapote)", 1911 https://t.co/wH1u3KQMgH
- Jun 2, 20263.2x their median
¿Cómo se ha representado en el arte y en la cultura visual al héroe? Descúbrelo en la inauguración de “El imaginario del cuerpo heroico y sus avatares” Domingo 07 de Junio 2026 | 13 h Actividad gratuita | Cupo limitado #CuerpoHeroico #MuseosCDMX #inba https://t.co/aYtsPbbW0y
- Jun 27, 20261.5x their median
El 29 de junio de 1979 se realizó la primera Marcha del Orgullo LGBT+ en la Ciudad de México. La diversidad siempre ha formado parte de nuestra historia y también vive en la #ColeccionMNSC. Reconocer estas memorias es construir un presente más incluyente. https://t.co/xaigp3xxyg
- Sep 30, 2026
Conoce nuestras actividades hoy #NocheDeMuseos en "Lucha Libre. Pasión enmascarada" Actividad gratuita | Cupo limitado Actividad sin registro previo Miércoles 30 de septiembre de 2026 | 19 h #LuchaLibre https://t.co/E5tbdAYqbh
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 223K followers, an engagement rate of 0.005%. Measured over 14 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 628 times each, and 1.67% of those impressions turn into an interaction. That is about 0.282% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 43 interactions, about 4.3x its own typical post. Recurring topics include #nochedemuseos, #ensancarlos, #luchalibre.
- What is Museo Nacional de San Carlos's engagement rate on X?
- Museo Nacional de San Carlos (@museo_sancarlos) has an engagement rate of 0.005%, based on the median interactions across 14 original posts from the last 30 days against 222,902 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Museo Nacional de San Carlos sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @museo_sancarlos have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @museo_sancarlos post?
- Most posts go out around 23:00 UTC, and Thursday is its busiest day, at roughly 0.6 posts per day across the measured window.