Mumbai Heritage engagement report
@mumbaiheritage - 412K followers on X
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 252 interactions against 412K followers, an engagement rate of 0.061%. Measured over 40 original posts, its engagement rate beats 45% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.53% of those impressions turn into an interaction. That is about 3.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 93% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 4.4K interactions, about 18x its own typical post. Recurring topics include #lamborghini, #mumbilocal, #oldmumbai.
Measured over 40 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #lamborghini, #mumbilocal, #oldmumbai.
Compared with accounts its own size
Mumbai Heritage's engagement rate beats 45% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.061%, Mumbai Heritage sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 24, 202618x their median
Calling this “Naari Shakti” or “Spirit of Mumbai” is actually dangerous messaging. A woman hanging outside a moving local is not empowerment. It is a serious safety risk, whatever the reason behind it. https://t.co/57k7ShjjUh
- Aug 21, 20265.1x their median
Before most Indians had even heard of the Internet, a few people in Mumbai were already experimenting with it. And one of them was Shammi Kapoor. But the story also involves the Mafatlal family, dial-up modems and one of India’s earliest private websites. THREAD 🧵 1/7
- Aug 25, 20265.1x their median
AYUB’S LICENCE SUSPENDED BY FDA Mumbai’s famous AYUB’S in Fort has had its food licence suspended after a Maharashtra FDA inspection. Officials found houseflies, open drains, stagnant water and improper storage of eggs, among other food safety and hygiene lapses. The licence was suspended with effect from August 23 under the Food Safety and Standards Act. #Mumbai #Ayubs #FDA #FoodSafety #Fort #MumbaiNews
- Aug 29, 20262.9x their median
Mumbaicha Peshwa https://t.co/JV8Sw34sVA
- Aug 25, 20262.5x their median
🚨 FDA busts milk adulteration racket in Navi Mumbai! The FDA seized and destroyed 4,710 litres of adulterated/suspected adulterated milk during a raid at Mahape MIDC. Officials allege milk was being diluted using skimmed milk powder and chilled water. Paneer, SMP and cream were also seized, and an FIR has been registered against 15 people/entities. Source: Maharashtra FDA / Thane District Administration
- Aug 24, 20262.5x their median
From Mumbai raids to global headlines. Tukaram Mundhe’s food-safety crackdown has now gone global. Reuters has profiled Maharashtra’s FDA chief after his 3,000+ raids since May, targeting everything from major chains and restaurants to street vendors. McDonald’s. Domino’s. Pizza Hut. Iconic Mumbai eateries. No one seems to be off the radar. His crackdown has also uncovered cockroaches, rats, expired food and other serious hygiene violations. Mumbai’s food-safety officer is now making headlines far beyond Maharashtra. Source: Reuters
- Aug 28, 20262.2x their median
He could have said, “I don’t know Marathi.” Instead, he chose to learn. https://t.co/VZj4mJ6Dne
- Aug 22, 20262.2x their median
Which places deserve an FDA raid? Tell us about places where you’ve had a terrible food or hygiene experience and genuinely think the FDA should inspect them thoroughly. Hygiene is not an option.
- Aug 30, 20262.1x their median
Haji Ali Circle #OldMumbai https://t.co/FD2cjk0Jpf
- Aug 28, 20262.0x their median
PLEASE NOTE: I AM NOT ASSOCIATED WITH FDA MAHARASHTRA Since my recent posts about FDA raids, I have been receiving several calls, messages and emails from people sharing complaints about hotels, restaurants and food establishments, often along with photographs and other evidence, asking me to post them on @mumbaiheritage. I appreciate the trust, but just to clarify: I am not associated with the Food & Drug Administration (FDA), Maharashtra, and I cannot register, investigate or act on complaints on their behalf. If you have a genuine food safety or hygiene complaint, please report it directly to the FDA Maharashtra through their grievance portal: https://t.co/4fPMEhsU8Q The portal allows citizens to submit complaints and track their grievances. You are welcome to continue sharing information with me if you feel it is relevant to Mumbai, but please understand that sending it to my page is not the same as filing an official complaint with FDA. If you want action from the authorities, please use the official channel first.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 252 interactions against 412K followers, an engagement rate of 0.061%. Measured over 40 original posts, its engagement rate beats 45% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.53% of those impressions turn into an interaction. That is about 3.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 93% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 4.4K interactions, about 18x its own typical post. Recurring topics include #lamborghini, #mumbilocal, #oldmumbai.
- What is Mumbai Heritage's engagement rate on X?
- Mumbai Heritage (@mumbaiheritage) has an engagement rate of 0.061%, based on the median interactions across 40 original posts from the last 30 days against 412,153 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.061%, Mumbai Heritage sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @mumbaiheritage have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @mumbaiheritage post?
- Most posts go out around 05:00 UTC, and Thursday is its busiest day, at roughly 1.9 posts per day across the measured window.