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mrbrown engagement report

@mrbrown - 354K followers on X

Measured over 22 original posts from a 30-day window, last computed on October 6, 2026.

Engagement

Middle of its size range
Per follower
0.011%
of 354K followers
Per impression
0.626%
6.2K views on a typical post
Reach
1.74%
of its followers see a post
Typical post
38
interactions (median)
Saved
0.016%
1 bookmarks on a typical post
Posting rate
0.97/day
active 57% of days
Peak time
08:00 UTC
Monday

A typical post picks up 38 interactions against 354K followers, an engagement rate of 0.011%. Measured over 22 original posts, its engagement rate beats 35% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.2K times each, and 0.626% of those impressions turn into an interaction. That is about 1.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 22 posts sampled, 41% carry an image or video and 14% link out. The account's strongest tracked post pulled 28K interactions, about 734x its own typical post. Recurring topics include #indohaze, #openmob.

Measured over 22 original posts from a 30-day window, last computed on October 6, 2026. Recurring tags: #indohaze, #openmob.

Compared with accounts its own size

mrbrown's engagement rate beats 35% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, mrbrown sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video41% of posts+111%+108% to +115%34K
Outbound link14% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 41% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 105 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 26, 2026734x their median

    https://t.co/jTNzYpNqU2

    26K62422179711M viewsView on X
  • Aug 6, 2026310x their median

    ”デヴィッド・キーリー・シアター“で、ノーラン監督の「オデッセイア(全編IMAX®フィルムカメラ撮影)」を“70mm”フィルムIMAX® 上映で観た。いや、スクリーンを”観た“というより、ずっとそこに”いた“! 、“目撃した! ”という感覚。この衝撃は、小学生の時、初めて“大阪OS劇場”の“シネラマ”上映を観た時に近い。当時、ブラウン管に観慣れていた体験とは、まるで違う臨場感だった。あの時の感慨を思い出した。日本語字幕がなかったのも、良かったのかもしれない。お話の構造は、子どもの頃から、カーク・ダグラス版(1954)やいくつかの白黒版を観て育ったので、理解していたのだが、これはまた違う体感だった。僕にとっての、まさに観たことのない未体験”“オデッセイア(Odyssey)“だった。”アスペクト比1.43:1 “という巨大なスクリーン・レイアウトであるにも関わらず、俳優たちの表情に何処までも近づき、浅い“被写界深度”で、彼らの感情を深く捉え、“プルフォーカス”で細部に切り替え、彼らの苦悩と運命を執拗に追い続ける、ノーランとホイテマの絵創り。その解像度に耐え得る豪華俳優たちの迫真の演技。本作においても、タイムライン上を緻密に時間を交差する、ノーラン節も健在。それらが誰もが知る“古典叙事詩”を等身大の人間ドラマに昇華していたと言える。素晴らしかった。9月の日本公開時には、デジタルIMAX® になるが、もう何回か観に“帰還”するだろう。

    11K1.0K7082469K viewsView on X
  • Aug 24, 2026113x their median

    Another dead body of a missing person has been found in Jeju, making it the fourth finding in just three days after the revelation of a rogue police officer who falsified 200 missing persons cases during 17 months while working on the island. https://t.co/Uc3hhVDu7M

    3.3K69524290465K viewsView on X
  • Aug 9, 202639x their median

    When PM Wong said in his National Day message “an economy powered by AI”, the young people in my family booed. The kids will be alright. #ndp #ndp2026 #SG61

    1.2K188251940K viewsView on X
  • Sep 11, 201536x their median

    "Hey do you know that Indonesia is giving us free ice-cream for #GE2015?" "What brand?" "Haze 跟 Dust."

    3311.0K31View on X
  • Sep 2, 202621x their median

    Hey Pentax Taiwan, 為什麼你的Ricoh頁面有這個話題??? https://t.co/el7SfL5m1f https://t.co/yws8pYcNNb

    71355271651K viewsView on X
  • Aug 19, 202613x their median

    シンガポール海軍 RSS Steadfast のあれこれ😆 #NavyAtTokyo #東京国際クルーズターミナル https://t.co/NKr88FBDz8

    452471431K viewsView on X
  • Sep 28, 20267.2x their median

    Me: “…and in China, Hyrox is extremely popular. LVMH bought the business for a large sum of money.” Wife: “Wait. Hyrox. That sounds familiar. What sport is this again?” Me: “The Laosai one.” Wife: “Oh ya. The Laosai Sport.”

    242217316K viewsView on X
  • Aug 30, 20265.4x their median

    Thank you, every bus in Singapore that had a working aircon at full blast today. (Hot, hot day, man.)

    19565111K viewsView on X
  • Sep 14, 20262.9x their median

    Kim Huat learns about a new sport called Hyrox, in the worst possible way. https://t.co/SnXujYE8Hv

    811413113K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#indohaze#openmob

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 38 interactions against 354K followers, an engagement rate of 0.011%. Measured over 22 original posts, its engagement rate beats 35% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.2K times each, and 0.626% of those impressions turn into an interaction. That is about 1.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 22 posts sampled, 41% carry an image or video and 14% link out. The account's strongest tracked post pulled 28K interactions, about 734x its own typical post. Recurring topics include #indohaze, #openmob.

What is mrbrown's engagement rate on X?
mrbrown (@mrbrown) has an engagement rate of 0.011%, based on the median interactions across 22 original posts from the last 30 days against 353,569 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, mrbrown sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mrbrown have real engagement?
Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mrbrown post?
Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.97 posts per day across the measured window.

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