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Movistar España engagement report

@movistar_es - 439K followers on X

Measured over 14 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 439K followers
Per impression
0.266%
11K views on a typical post
Reach
2.44%
of its followers see a post
Typical post
28
interactions (median)
Saved
0.009%
1 bookmarks on a typical post
Posting rate
0.47/day
active 40% of days
Peak time
08:00 UTC
Thursday

A typical post picks up 28 interactions against 439K followers, an engagement rate of 0.006%. Measured over 14 original posts, its engagement rate beats 25% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.266% of those impressions turn into an interaction. That is about 2.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 11K interactions, about 381x its own typical post.

Measured over 14 original posts from a 30-day window, last computed on August 30, 2026.

Compared with accounts its own size

Movistar España's engagement rate beats 25% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Movistar España sits above the 10th percentile of the 37,350 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 11, 2026381x their median

    ¡¡¡𝗦𝗢𝗠𝗢𝗦 𝗖𝗔𝗠𝗣𝗘𝗢𝗡𝗘𝗦!!! Una España de 𝗗𝗜𝗘𝗭 conquista el #U19EURO. 🇪🇸 2-0 🇩🇪 🏆 Crónica: https://t.co/wVkbsg9S4O #NuestraBase https://t.co/IskrzAvZeu

    8.7K1.6K123246441K viewsView on X
  • Jul 10, 202675x their median

    🏁 ¡FINAL EN SARAJEVO! ¡ESPAÑA SUMA SU 𝗢𝗖𝗧𝗔𝗩𝗢 𝗘𝗨𝗥𝗢𝗣𝗘𝗢! 🇩🇪 0-1 🇪🇸 | 90+4’ #U19WEURO | #NuestraBase https://t.co/n2acniW5K2

    1.6K370369667K viewsView on X
  • Jul 20, 202622x their median

    No es una estrella más. Es una Superestrella. ⭐⭐ Gracias por regalarnos otra página para la historia del fútbol español. ❤️🇪🇸 https://t.co/7smu23jHW6

    531828111K viewsView on X
  • Jul 7, 20265.0x their median

    Somos la red oficial de nuestra Selección. Y hemos querido demostrarlo de la forma más literal posible. Si eres cliente Movistar, estos días verás ConLaSeleccion como nombre de tu red. Porque cuando juega España, todos estamos en la misma red. 📲 ¡Vamos, @SEFutbol! 💪 https://t.co/g9On1wbgFp

    4614641716K viewsView on X
  • Jul 15, 20264.7x their median

    Sentimos la eliminación de Francia. Pero gracias por sumaros a nuestra acción de apoyo a la Selección 🇪🇸😉 Todos #ConLaSelección https://t.co/8lrmCnynlJ

    11468432K viewsView on X
  • Jul 19, 20263.8x their median

    ⭐⭐ YA ESTÁ La segunda estrella deja de ser un sueño para convertirse en historia. ❤️💛 ¡Campeones del Mundo! https://t.co/GiNC0rzQG8

    8716209.7K viewsView on X
  • Aug 20, 20262.8x their median

    Llega la jornada 2 de LALIGA EA SPORTS a Movistar y toca seguir soñando ✨ Te dejamos por aquí el calendario. https://t.co/LgtZZ5BQd9

    501611014K viewsView on X
  • Jul 25, 20262.6x their median

    Compartimos información de interés para nuestros clientes en las zonas afectadas por los incendios de Madrid, Ávila y Toledo. Todo nuestro apoyo a quienes están viviendo esta situación. https://t.co/Za15Gz9231

    332115525K viewsView on X
  • Jul 14, 20262.4x their median

    90 minutos para demostrar de qué está hecha La Roja. Francia enfrente. Un sueño en juego. Un país unido por los mismos colores. Que ruja España. ❤️💛🇪🇸 https://t.co/oPfq1bAxlt

    39161024.5K viewsView on X
  • Aug 15, 20262.4x their median

    Hay sueños que nunca terminan. Solo esperan a que vuelva a rodar el balón. Este es el calendario de la Jornada 1 de LAIGA EA SPORTS en Movistar. Vuelven los grandes partidos. Vuelven las emociones. Vuelve a soñar. 💙⚽ https://t.co/fQW1RRYs8H

    411310213K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 28 interactions against 439K followers, an engagement rate of 0.006%. Measured over 14 original posts, its engagement rate beats 25% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.266% of those impressions turn into an interaction. That is about 2.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 11K interactions, about 381x its own typical post.

What is Movistar España's engagement rate on X?
Movistar España (@movistar_es) has an engagement rate of 0.006%, based on the median interactions across 14 original posts from the last 30 days against 439,091 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Movistar España sits above the 10th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @movistar_es have real engagement?
Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @movistar_es post?
Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 0.47 posts per day across the measured window.

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