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モンストキャンペーン(公式) engagement report

@monst_campaign - 1.8M followers on X

Measured over 6 original posts from a 30-day window, last computed on October 8, 2026.

Engagement

Per follower
2.17%
of 1.8M followers
Per impression
2.43%
1.6M views on a typical post
Reach
89.3%
of its followers see a post
Typical post
39K
interactions (median)
Saved
0.03%
478 bookmarks on a typical post
Posting rate
0.47/day
active 27% of days
Peak time
03:00 UTC
Monday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 39K interactions against 1.8M followers, an engagement rate of 2.17%. Posts are seen about 1.6M times each, and 2.43% of those impressions turn into an interaction. That is about 89.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video, 100% are part of a thread and 100% link out. The account's strongest tracked post pulled 51K interactions. Recurring topics include #きたれ天下五剣, #アイドル研究部員診断, #オーブバックチャレンジ. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #きたれ天下五剣, #アイドル研究部員診断, #オーブバックチャレンジ.

Where this sits in the catalog

At 2.17%, モンストキャンペーン(公式) sits above the 75th percentile of the 160,488 accounts in this comparison. That places it in the top 25% band, which runs 0.606% to 2.33%.

p100.003%
p250.022%
p50 (median)0.128%
p750.606%
p902.33%
p9982.6%
Engagement rate as a share of followers, across the 160,488 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,799 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.606%
90th percentile2.33%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video83% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 177 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 28, 2026

    / #オーブバックチャレンジ 開催記念! 5週連続プレゼントCP 1週目🎯✨ \ えらべるPayなど 豪華賞品がその場で当たる🎁✨️ 1️⃣本アカウントをフォロー 2️⃣【絶対250個貯める!】などの意気込みを書いて、#最大500個オーブバック をつけて本投稿を引用ポスト 3️⃣👇結果確認 https://t.co/vS895GTct5 https://t.co/OM61MSyFzw

    8.8K9.6K3.0K29K1.7M viewsView on X
  • Sep 26, 2026

    ◪このあと0時よりコラボ開始◪ #モンストリゼロコラボは9月27日から と 【コラボ発表の感想】や【E・M・T】(エミリアたん・マジ・天使)を書いて引用ポストしよう✨ 抽選で豪華賞品などが必ず当たる🎁 その場で当たる抽選はこちらから👇(9/27 23:59迄) https://t.co/bHM8XLjoA9 #モンスト #リゼロ

    13K12K2.9K22K2.0M viewsView on X
  • Sep 12, 2026

    激・獣神祭に #サクリファイス が新登場🐐✨ あなたはどっちのサクリファイスが好き? 引用ポストして豪華賞品を当てよう🎁🍨 1️⃣ #サクリファイスどっち派 と「復讐代行」or「魔獣憑依」を引用ポストで教えてね✨ 2️⃣ 抽選結果を確認👇 https://t.co/bVRnyh6rz8 #モンスト https://t.co/y2wdJjlHqq

    6.4K6.9K2.4K24K1.4M viewsView on X
  • Sep 29, 2026

    もうすぐ開催🎉 \天下五剣1体無料ガチャ/ 5体の中からお迎えしたいキャラを教えて! #きたれ天下五剣 と キャラ名を引用ポスト!📢 🔴鬼丸国綱 🔵童子切安綱 🟢三日月宗近 🟡大典太光世 🟣数珠丸恒次 抽選結果はこちら👇 https://t.co/BSftX1PFAL #モンスト13周年 https://t.co/Fj4CSOMAGb

    8.2K8.2K3.8K18K2.0M viewsView on X
  • Mar 7, 20263.3x their median

    / 🐬#激獣神祭ミライ🐬登場記念キャンペーン🎉 \ 最大1万円分のAmazonギフトカードか モンストポイントがその場で《必ず》当たる🎁✨ 🔻参加方法 1️⃣ #モンストミライ と「🐬の絵文字を好きなだけ」つけて本投稿を引用ポスト 2️⃣👇️抽選結果を確認 https://t.co/KAtvm6dkZa #モンスト https://t.co/QBCAdzj0Kq

    6.2K6.6K2.6K21K1.2M viewsView on X
  • Sep 1, 2026

    🎤ラブライブ!シリーズ コラボ記念🎊 ✨️ ハッシュタグ引用ポストキャンペーン 開催✨️ #みんなで弾く物語 と 【コラボへの意気込み】 または、 【μ'sとの思い出】 を書いて、この投稿を引用ポストしてね! 抽選結果は↓から確認! https://t.co/MZ81sTQmM7 #ラブライブモンスト https://t.co/7qXfwsPlxd

    7.5K9.3K3.1K13K1.4M viewsView on X
  • Apr 25, 2026

    ✨🎸アニメ『#けいおん』コラボ記念🎸✨ / #放課後ティータイムのついついお茶会☕️ キャンペーン開催!🎉 \ 結果をシェアで豪華賞品が当たる🎁✨ 🍰参加方法 1️⃣@monst_campaign をフォロー 2️⃣下の画像から参加&結果をシェア📱 3️⃣抽選結果を確認👇 https://t.co/GmtOOsCrYD #モンスト

    8.8K15K4.3K2.7K1.2M viewsView on X
  • Mar 9, 2026

    ☕️ #ジョージア × #モンスト コラボ記念🎉 ━抽選で当たる🎁━ 限定“特大クッション” or “ジョージア 製品” ━━━━━━━━ 1️⃣本アカウントをフォロー 2️⃣この投稿をRP ✨引用RPで当選確率UP! 🗓3/9〜3/15 23:59 どっちが欲しい? #ジョージアモンストコラボ で引用RP☕️ https://t.co/JDNF4UkJ6k

    6.9K18K3406.0K925K viewsView on X
  • Jul 4, 2026

    🧳 #激獣神祭アルカ が新登場 🧳 魔女の審判で本心を覗けるアルカ🔑 アルカに覗かれたくない秘密の数だけ「🤫(しー)」の絵文字を投稿して抽選に参加しよう🎁✨️ 1️⃣ #モンストアルカ と「🤫を秘密の数だけ」つけて本投稿を引用ポスト 2️⃣ 👇️抽選結果を確認 https://t.co/xqyl2id8hl #モンスト https://t.co/BmbJYTQuru

    5.4K5.2K3.3K16K971K viewsView on X
  • Oct 5, 2026

    / #オーブバックチャレンジ 開催記念! 5週連続プレゼントCP 2週目🎯✨ \ えらべるPayなど 豪華賞品がその場で当たる🎁✨️ 1️⃣本アカウントをフォロー 2️⃣【今のオーブバック対象個数のスクショ】と、#オーブバック対象個数を晒せ をつけて本投稿を引用ポスト 3️⃣👇結果確認 https://t.co/YFVKanPF46 https://t.co/KiS9FYlqQF

    4.9K5.5K2.9K15K678K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#きたれ天下五剣#アイドル研究部員診断#オーブバックチャレンジ#モンスト#モンスト13周年

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 39K interactions against 1.8M followers, an engagement rate of 2.17%. Posts are seen about 1.6M times each, and 2.43% of those impressions turn into an interaction. That is about 89.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video, 100% are part of a thread and 100% link out. The account's strongest tracked post pulled 51K interactions. Recurring topics include #きたれ天下五剣, #アイドル研究部員診断, #オーブバックチャレンジ. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is モンストキャンペーン(公式)'s engagement rate on X?
モンストキャンペーン(公式) (@monst_campaign) has an engagement rate of 2.17%, based on the median interactions across 6 original posts from the last 30 days against 1,783,959 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 2.17%, モンストキャンペーン(公式) sits above the 75th percentile of the 160,488 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @monst_campaign have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @monst_campaign post?
Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 0.47 posts per day across the measured window.

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