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머니투데이 engagement report

@moneytodaynews - 120K followers on X

Measured over 56 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 120K followers
Per impression
0%
978 views on a typical post
Reach
0.83%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2/day
active 20% of days
Peak time
04:00 UTC
Friday

A typical post picks up 0 interactions against 120K followers, an engagement rate of 0%. Measured over 56 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 978 times each, and 0% of those impressions turn into an interaction. That is about 0.818% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 56 posts sampled, 7% carry an image or video, 7% are part of a thread and 93% link out. The account's strongest tracked post pulled 4 interactions.

Measured over 56 original posts from a 30-day window, last computed on October 7, 2026.

Compared with accounts its own size

머니투데이's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0%, 머니투데이 sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video7% of posts+111%+108% to +115%34K
Outbound link93% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 7% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 93% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 50 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 4, 2026

    제일 비싸게 팔린 지하철역 어디? https://t.co/S8fjkL9DpT

    13001.5K viewsView on X
  • Oct 3, 2026

    박정희가 딸한테 남긴 친필 편지 내용 https://t.co/z6gvAqneLj

    10201.8K viewsView on X
  • Oct 5, 2026

    연휴 다음날 연차를 두고 벌어진 갑론을박 https://t.co/0Vlwxve5Qx

    11001.9K viewsView on X
  • Oct 7, 2026

    🍂 가을 옷 입어야할 때! 아침 뉴스 읽어야할 때! 확인하고 가세요~ @moneytodaynews 팔로우하고 '오늘의 이슈' 쉽게 받아보세요!! https://t.co/OVgKRkJJ8R

    0010129 viewsView on X
  • Oct 6, 2026

    대학생 사로잡으려고 총력전 펼치는 편의점들 https://t.co/L0KZf4Uy7W

    1000996 viewsView on X
  • Oct 6, 2026

    ⭐ 지금 꼭 읽어야 하는 오늘의 주요 뉴스 10가지! https://t.co/pjUqYLSodU

    0010369 viewsView on X
  • Oct 6, 2026

    집값 불안에 서울 첫 집 매수 서두른 30대들 https://t.co/zbX50bl3rx

    0010671 viewsView on X
  • Oct 6, 2026

    의외로 본인은 민폐인 줄 잘 모른다는 지하철 속 '이 행동' https://t.co/LYmTRJCpzh

    01001.2K viewsView on X
  • Oct 6, 2026

    🤗 오늘 하루도 화이팅 외치며 뉴스 빠르게 읽고 가세요! https://t.co/JNqYazQP2g

    0010501 viewsView on X
  • Oct 4, 2026

    유도 경기 도중 상대 팔뚝 콱 깨문 중국 선수 https://t.co/tBfT9WppWI

    10002.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 0 interactions against 120K followers, an engagement rate of 0%. Measured over 56 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 978 times each, and 0% of those impressions turn into an interaction. That is about 0.818% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 56 posts sampled, 7% carry an image or video, 7% are part of a thread and 93% link out. The account's strongest tracked post pulled 4 interactions.

What is 머니투데이's engagement rate on X?
머니투데이 (@moneytodaynews) has an engagement rate of 0%, based on the median interactions across 56 original posts from the last 30 days against 119,601 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, 머니투데이 sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @moneytodaynews have real engagement?
Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @moneytodaynews post?
Most posts go out around 04:00 UTC, and Friday is its busiest day, at roughly 2 posts per day across the measured window.

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