Moneycontrol engagement report
@moneycontrolcom - 1.5M followers on X
Measured over 364 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 3 interactions against 1.5M followers, an engagement rate of 0%. Measured over 364 original posts, its engagement rate beats 6% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.9K times each, and 0.043% of those impressions turn into an interaction. That is about 0.455% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.9 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 364 posts sampled, 23% carry an image or video and 89% link out. The account's strongest tracked post pulled 152 interactions, about 51x its own typical post. Recurring topics include #marketswithmc, #business, #mcpersonalfinance.
Measured over 364 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #marketswithmc, #business, #mcpersonalfinance.
Compared with accounts its own size
Moneycontrol's engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 2% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Moneycontrol sits below the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Jul 13, 202651x their median
ITC Infotech emerges as frontrunner to acquire majority stake in Happiest Minds With @shaw_reshab https://t.co/AUBl0b2cUW
- Aug 31, 202641x their median
BREAKING | 🚨 Real GDP estimated to grow 7.8% in Q1FY27, vs 6.8% in Q1FY26 and 8.6% in Q4FY26 #GDP #Economy https://t.co/9Xk8Ee69P9
- Aug 27, 202639x their median
#Business | NCLT clears Subhash Chandra's Rs 6.5 cr payout to settle Rs 22,006 cr dues with nearly 99.97% haircut - NCLT approved Subhash Chandra's repayment plan. - He pays Rs 6.5 cr for Rs 22,006.57 cr claims. - Lenders face a 99.97% haircut. Read More: https://t.co/vuzQenHAbm
- Aug 19, 202617x their median
E20 Fuel Row 🚨 | Govt explores bringing back E10 petrol option for older vehicles amid E20 row: Report Discussions are covering both technical and non-technical aspects, including the country's fuel supply chain, and no conclusions have been reached so far Read More: https://t.co/dpYg0TpPeq
- Aug 24, 202615x their median
#WATCH | Unitree Humanoid Robot Arrives as Chief Guest at Sandwich Shop Inauguration in Ujjain 🤖🥪 A China-made Unitree humanoid robot arrived as the chief guest at the inauguration of a sandwich shop in Ujjain, Madhya Pradesh. The unusual appearance of the robot at the opening ceremony drew curious onlookers and quickly became a talking point. 🤖🇨🇳 #Ujjain #MadhyaPradesh #Unitree #HumanoidRobot
- Aug 19, 202612x their median
#WATCH | Mumbai: Maharashtra FDA Commissioner Tukaram Munde has defended the department’s action against Guru Nanak Dairy & Sweets, saying the case involved food poisoning, those who consumed the products were hospitalised and the food sample was reported as “unsafe.” Munde said the FDA was surprised by the Bombay High Court’s order and would examine the written order before deciding on its legal course. “We stand by what we say,” he said, adding that the department would pursue the matter through available legal options. The remarks come after the Bombay High Court directed the Maharashtra FDA to pay ₹5 lakh compensation to the Pune-based sweets outlet and quashed the suspension of its licence. The court noted that the establishment had subsequently achieved 98% compliance during a reinspection, with 35 of 36 food-safety parameters met. The case comes amid a wider food-safety enforcement drive by the Maharashtra FDA under Munde, who took charge as commissioner in May. FDA teams have been conducting inspections and raids across the state targeting restaurants, eateries, dairies, food manufacturers, retailers and other food businesses, with licences suspended or products seized where serious violations were found. The crackdown has also extended to food advertising and school food safety, with the FDA taking action on surrogate advertising and issuing directions concerning the sale of certain unhealthy food products in schools. At the same time, the Bombay High Court has questioned the FDA’s approach in several cases involving licence suspensions, including whether establishments should be shut immediately when deficiencies have subsequently been rectified. The Guru Nanak Sweets case now puts the FDA’s increasingly aggressive food-safety enforcement under renewed scrutiny, with Munde maintaining that the department’s action was justified and legally defensible. #TukaramMunde #MaharashtraFDA #FoodSafety #FoodPoisoning #GuruNanakSweets #Maharashtra #Mumbai #Pune #Moneycontrol
- Aug 31, 202611x their median
PM Modi hails 7.8% Q1 GDP growth: 'Doomsayers were doomed, India bloomed' Prime Minister Narendra Modi hailed India’s 7.8% GDP growth in the first quarter of FY2026-27, calling the performance an “exemplary” and “herculean feat” achieved despite oil price shocks, supply-chain disruptions and global uncertainties. Read More: https://t.co/Rtwwd1yZEC
- Aug 25, 20269.7x their median
Bournvita nutrition claims withdrawn, Amway drops ‘100%’ from coconut oil after FSSAI action - FSSAI flagged misleading claims by food companies. - Bournvita, Amway, Juza Foods withdrew product claims. - Amway removed "100%" from oil, "Energy Drink" from XS. Read More: https://t.co/VpoZYhOD8M
- Aug 24, 20269.0x their median
₹32 crore could have made the difference between closure and survival for 100–125 Marathi-medium schools, according to Supreme Court Justice Prasanna B Varale. Speaking at an event in Maharashtra’s Dhule district, Justice Varale flagged the state’s shrinking education budget and questioned whether a fraction of spending on large public projects could have been redirected towards basic school infrastructure. He pointed to ₹32,000–34,000 crore allocated for the Nashik-Trimbakeshwar Simhastha Kumbh Mela, saying just 0.1% around ₹32 crore could have kept 100–125 Marathi-medium schools from shutting down. He also cited ₹11,000 crore allocated for a corridor project.
- Aug 19, 20268.7x their median
#MCPersonalFinance | SIFs deliver returns of up to 16% in 10 months: What investors should know before investing Before investing in SIFs, investors should first understand that these products are designed to offer greater flexibility and access to more sophisticated investment strategies @imNavneetDubey brings you more details: https://t.co/HUWaBLIjz5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 3 interactions against 1.5M followers, an engagement rate of 0%. Measured over 364 original posts, its engagement rate beats 6% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.9K times each, and 0.043% of those impressions turn into an interaction. That is about 0.455% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.9 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 364 posts sampled, 23% carry an image or video and 89% link out. The account's strongest tracked post pulled 152 interactions, about 51x its own typical post. Recurring topics include #marketswithmc, #business, #mcpersonalfinance.
- What is Moneycontrol's engagement rate on X?
- Moneycontrol (@moneycontrolcom) has an engagement rate of 0%, based on the median interactions across 364 original posts from the last 30 days against 1,517,186 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Moneycontrol sits below the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @moneycontrolcom have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @moneycontrolcom post?
- Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 12.93 posts per day across the measured window.