Moe engagement report
@moneyacademyKE - 486K followers on X
Measured over 38 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 499 interactions against 486K followers, an engagement rate of 0.103%. Measured over 38 original posts, its engagement rate beats 68% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 3.09% of those impressions turn into an interaction. That is about 3.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 5% are part of a thread. The account's strongest tracked post pulled 4.7K interactions, about 9.5x its own typical post.
Measured over 38 original posts from a 30-day window, last computed on August 28, 2026.
Compared with accounts its own size
Moe's engagement rate beats 68% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 82% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.103%, Moe sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 27, 20269.5x their median
Rwanda now wants a stake in Dangote’s planned Sh2.1 trillion refinery in Lamu, Kenya. President Paul Kagame says preliminary talks are underway. [Remember, Kenya has been offered a 10% stake worth about Sh65 billion].
- Aug 26, 20267.5x their median
KCB Group has asked the DCI to investigate an alleged Sh147 billion remittance linked to Foxcapital. We take a deeper look at what is going on in the case below. Read the Thread below:
- Aug 27, 20265.8x their median
Kenya may face power rationing as its electricity reserve margin falls to 3.3%, down from 21% in January. The country is increasingly relying on Ethiopia, with imports set to double from 200 MW to 400 MW in December as demand rises.
- Aug 28, 20263.9x their median
Small Traders in Nairobi say they will be holding protests every Friday until KRA agrees to sit down with them and discuss the new taxes. They say KRA has only been engaging them on social media instead of sitting down with them.
- Aug 28, 20263.9x their median
Meta will start charging Kenyan businesses for WhatsApp Business messages from October 1, 2026. — Service messages: Sh0.52 each — Marketing messages: Sh3 each [This could increase costs for SMEs that rely on WhatsApp to serve customers, process orders and send updates].
- Aug 27, 20263.4x their median
IEBC has admitted an error in its new election system tender, saying it mistakenly required bidders to provide 20% performance security instead of the 10% legal limit. The commission also says the tender does not "favour" South Korean firm Miru Systems after being linked to the tender.
- Aug 27, 20263.3x their median
Wananchi Group, which operates Zuku and Simbanet, posted a Sh806 million net loss in the first six months of 2026, due to high operating costs.
- Aug 28, 20263.0x their median
Nairobi CBD businesses have closed as traders protest KRA’s new customs benchmark. The minimum fee for a 40ft container has gone up from Sh2.5 million to Sh3.2 million.
- Aug 28, 20262.6x their median
The Alcoholic Beverages Association of Kenya (ABAK) has raised concerns over the growing volume of alcoholic beverages entering the Kenyan market through parallel importation channels. Thread below:
- Aug 27, 20262.4x their median
An undisclosed investor has offered Kenya Airways aircraft for a strategic stake as KQ seeks fresh capital to expand its fleet. At least four investors from the US, China, South Africa and Singapore have expressed interest after KQ posted a Sh16 billion loss in H1 2026.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 499 interactions against 486K followers, an engagement rate of 0.103%. Measured over 38 original posts, its engagement rate beats 68% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 3.09% of those impressions turn into an interaction. That is about 3.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 5% are part of a thread. The account's strongest tracked post pulled 4.7K interactions, about 9.5x its own typical post.
- What is Moe's engagement rate on X?
- Moe (@moneyacademyKE) has an engagement rate of 0.103%, based on the median interactions across 38 original posts from the last 30 days against 486,412 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.103%, Moe sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @moneyacademyKE have real engagement?
- Its engagement rate beats 68% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @moneyacademyKE post?
- Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 1.73 posts per day across the measured window.