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Moe engagement report

@moneyacademyKE - 486K followers on X

Measured over 38 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Middle of its size range
Per follower
0.103%
of 486K followers
Per impression
3.09%
16K views on a typical post
Reach
3.32%
of its followers see a post
Typical post
499
interactions (median)
Saved
0.084%
14 bookmarks on a typical post
Posting rate
1.73/day
active 10% of days
Peak time
09:00 UTC
Thursday

A typical post picks up 499 interactions against 486K followers, an engagement rate of 0.103%. Measured over 38 original posts, its engagement rate beats 68% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 3.09% of those impressions turn into an interaction. That is about 3.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 5% are part of a thread. The account's strongest tracked post pulled 4.7K interactions, about 9.5x its own typical post.

Measured over 38 original posts from a 30-day window, last computed on August 28, 2026.

Compared with accounts its own size

Moe's engagement rate beats 68% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 82% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.103%, Moe sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 27, 20269.5x their median

    Rwanda now wants a stake in Dangote’s planned Sh2.1 trillion refinery in Lamu, Kenya. President Paul Kagame says preliminary talks are underway. [Remember, Kenya has been offered a 10% stake worth about Sh65 billion].

    4.1K5584711107K viewsView on X
  • Aug 26, 20267.5x their median

    KCB Group has asked the DCI to investigate an alleged Sh147 billion remittance linked to Foxcapital. We take a deeper look at what is going on in the case below. Read the Thread below:

    3.1K5668836226K viewsView on X
  • Aug 27, 20265.8x their median

    Kenya may face power rationing as its electricity reserve margin falls to 3.3%, down from 21% in January. The country is increasingly relying on Ethiopia, with imports set to double from 200 MW to 400 MW in December as demand rises.

    2.1K58614482104K viewsView on X
  • Aug 28, 20263.9x their median

    Small Traders in Nairobi say they will be holding protests every Friday until KRA agrees to sit down with them and discuss the new taxes. They say KRA has only been engaging them on social media instead of sitting down with them.

    1.5K418191120K viewsView on X
  • Aug 28, 20263.9x their median

    Meta will start charging Kenyan businesses for WhatsApp Business messages from October 1, 2026. — Service messages: Sh0.52 each — Marketing messages: Sh3 each [This could increase costs for SMEs that rely on WhatsApp to serve customers, process orders and send updates].

    1.5K381553471K viewsView on X
  • Aug 27, 20263.4x their median

    IEBC has admitted an error in its new election system tender, saying it mistakenly required bidders to provide 20% performance security instead of the 10% legal limit. The commission also says the tender does not "favour" South Korean firm Miru Systems after being linked to the tender.

    1.3K362371365K viewsView on X
  • Aug 27, 20263.3x their median

    Wananchi Group, which operates Zuku and Simbanet, posted a Sh806 million net loss in the first six months of 2026, due to high operating costs.

    1.4K217291656K viewsView on X
  • Aug 28, 20263.0x their median

    Nairobi CBD businesses have closed as traders protest KRA’s new customs benchmark. The minimum fee for a 40ft container has gone up from Sh2.5 million to Sh3.2 million.

    1.2K24216520K viewsView on X
  • Aug 28, 20262.6x their median

    The Alcoholic Beverages Association of Kenya (ABAK) has raised concerns over the growing volume of alcoholic beverages entering the Kenyan market through parallel importation channels. Thread below:

    1.1K19418447K viewsView on X
  • Aug 27, 20262.4x their median

    An undisclosed investor has offered Kenya Airways aircraft for a strategic stake as KQ seeks fresh capital to expand its fleet. At least four investors from the US, China, South Africa and Singapore have expressed interest after KQ posted a Sh16 billion loss in H1 2026.

    9271735936145K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 499 interactions against 486K followers, an engagement rate of 0.103%. Measured over 38 original posts, its engagement rate beats 68% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 3.09% of those impressions turn into an interaction. That is about 3.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 5% are part of a thread. The account's strongest tracked post pulled 4.7K interactions, about 9.5x its own typical post.

What is Moe's engagement rate on X?
Moe (@moneyacademyKE) has an engagement rate of 0.103%, based on the median interactions across 38 original posts from the last 30 days against 486,412 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.103%, Moe sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @moneyacademyKE have real engagement?
Its engagement rate beats 68% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @moneyacademyKE post?
Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 1.73 posts per day across the measured window.

Keep going

Moe (@moneyacademyKE) Engagement Rate - 0.103% | PlayerSells