Moe engagement report
@moneyacademyKE - 494K followers on X
Measured over 43 original posts from a 30-day window, last computed on October 22, 2026.
Engagement
A typical post picks up 1.1K interactions against 494K followers, an engagement rate of 0.213%. Measured over 43 original posts, its engagement rate beats 82% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 34K times each, and 3.08% of those impressions turn into an interaction. That is about 6.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 12K interactions, about 11x its own typical post.
Measured over 43 original posts from a 30-day window, last computed on October 22, 2026.
Compared with accounts its own size
Moe's engagement rate beats 82% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 79% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.213%, Moe sits above the 50th percentile of the 212,741 accounts in this comparison. That places it in the above the median band, which runs 0.146% to 0.697%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 2% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 2% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 249 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 202611x their median
Kenya’s passport has dropped from 68th to 120th place in the world in 2026, according to the latest Passport Reports ranking.
- Sep 3, 20268.8x their median
President William Ruto has ordered Tata Chemicals to leave Kenya immediately, accusing the firm of exploiting Magadi's resources for over 100 years without benefiting locals. A new private investor is set to take over the Magadi resources
- Oct 21, 20267.3x their median
African billionaire Aliko Dangote has bought a 25% stake in Kenya Pipeline Company for Sh42.5 billion. He now becomes the second-largest shareholder in KPC.
- Oct 21, 20267.0x their median
Kenyan MPs are considering a Bill that would remove the legal requirement for the IEBC to livestream election results at polling stations. The Bill seeks to amend the Elections Act, which governs the transmission, counting and declaration of election results.
- Sep 5, 20265.9x their median
A new Bill has been proposed in Parliament that seeks to restrict access to some state information by classifying it as Top Secret, Secret, Confidential or Restricted. The Bill could allow some information to remain classified for up to 30 years.
- Sep 18, 20265.6x their median
CoB Margaret Nyakang’o says she has no visibility of anything called a ‘fund’ or ‘levy’ because they sit outside the Consolidated Fund. When public money bypasses the main treasury, independent oversight becomes completely impossible
- Sep 17, 20265.4x their median
Many Kenyans travelling abroad usually have to sort out internet after landing, either by buying a local SIM card or using international roaming. Here is how to set up your mobile data before you travel using an eSIM.
- Oct 7, 20245.0x their median
How to buy and sell crypto with M-Pesa in Kenya. A quick guide to start your crypto journey today below.
- Sep 17, 20265.0x their median
Apple TV is now officially available in Kenya. If you pay for iCloud+, starting from about Sh128 a month, you now get Apple TV and Apple Arcade at no extra cost. The package also includes 200+ ad-free games, with Family Sharing allowing you to share the plan with up to 5 other family members.
- Sep 5, 20264.9x their median
The UN has approved a new map showing Africa closer to its true size. The new map replaces the old Mercator map, which makes Africa look smaller than it really is.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.1K interactions against 494K followers, an engagement rate of 0.213%. Measured over 43 original posts, its engagement rate beats 82% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 34K times each, and 3.08% of those impressions turn into an interaction. That is about 6.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 12K interactions, about 11x its own typical post.
- What is Moe's engagement rate on X?
- Moe (@moneyacademyKE) has an engagement rate of 0.213%, based on the median interactions across 43 original posts from the last 30 days against 494,451 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.213%, Moe sits above the 50th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @moneyacademyKE have real engagement?
- Its engagement rate beats 82% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @moneyacademyKE post?
- Most posts go out around 07:00 UTC, and Wednesday is its busiest day, at roughly 1.8 posts per day across the measured window.