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MoFA وزارة الخارجية engagement report

@mofauae - 773K followers on X

Measured over 54 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.016%
of 773K followers
Per impression
0.54%
23K views on a typical post
Reach
3.01%
of its followers see a post
Typical post
126
interactions (median)
Saved
0.009%
2 bookmarks on a typical post
Posting rate
3.3/day
active 60% of days
Peak time
08:00 UTC
Monday

A typical post picks up 126 interactions against 773K followers, an engagement rate of 0.016%. Measured over 54 original posts, its engagement rate beats 40% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 0.54% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 54 posts sampled, 100% carry an image or video, 35% are part of a thread and 56% link out. The account's strongest tracked post pulled 2.0K interactions, about 16x its own typical post. Recurring topics include #emiratiwomensday, #strongertogether, #uae.

Measured over 54 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #emiratiwomensday, #strongertogether, #uae.

Compared with accounts its own size

MoFA وزارة الخارجية's engagement rate beats 40% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.016%, MoFA وزارة الخارجية sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.438%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 37,459 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,523 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.438%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%97K
14:00 UTC-3%100K
15:00 UTC-2%104K
16:00 UTC-4%101K
17:00 UTC-3%94K
18:00 UTC-1%87K
19:00 UTC-2%82K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-1%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%236K
Monday0%298K
Tuesday-3%295K
Wednesday-1%255K
Thursday-1%249K
Friday-3%257K
Saturday+3%231K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 21, 202616x their median

    بيان مشترك لوزراء خارجية دولة الإمارات والسعودية وقطر والأردن وإندونيسيا وباكستان وتركيا ومصر https://t.co/zomAFsBVgy https://t.co/nJLWRuYgG6

    1.6K3050991.6M viewsView on X
  • Aug 18, 202611x their median

    الإمارات تدين الغارات الإسرائيلية على مطار عسكري في إدلب وتؤكد رفضها لانتهاك سيادة سوريا UAE Condemns Israeli Raids on Military Airbase in Idlib and Reaffirms Rejection of Any Infringement on Syria’s Sovereignty https://t.co/mYwbOtflFN

    1.2K18102177K viewsView on X
  • Aug 14, 202611x their median

    رئيس الدولة ونائباه يهنئون رئيس باكستان بذكرى استقلال بلاده https://t.co/Q3a8wx7jDC https://t.co/1xrcsS03yB

    1.2K2021844K viewsView on X
  • Aug 25, 20269.1x their median

    الإمارات ترحب برفع الولايات المتحدة اسم سوريا من قائمة الدول الراعية للإرهاب UAE Welcomes US Removal of Syria from the State Sponsors of Terrorism List https://t.co/u0UnE7tXpC

    9691680928K viewsView on X
  • Aug 31, 20268.6x their median

    الإمارات تُدين بشدة الهجوم الإيراني العدواني على الدولة https://t.co/0bg0Hi8Bci

    717332038131K viewsView on X
  • Aug 13, 20268.1x their median

    الإمارات تُدين بأشد العبارات استهداف ناقلتين تابعتين لأدنوك أثناء عبورهما مضيق هرمز UAE Strongly Condemns Targeting of Two ADNOC Vessels While Transiting Strait of Hormuz https://t.co/dGL9pt8RaW

    677277066190K viewsView on X
  • Aug 16, 20267.4x their median

    بيان مشترك لوزراء خارجية دولة الإمارات وقطر والأردن وإندونيسيا وباكستان وتركيا والسعودية ومصر https://t.co/HnEqCZCted https://t.co/d7IRv0LqJw

    749170017323K viewsView on X
  • Aug 19, 20265.9x their median

    رئيس الدولة ونائباه يهنئون أمير أفغانستان بذكرى استقلال بلاده https://t.co/I7MPWLnKTI https://t.co/wkIgFa1z1w

    6349811439K viewsView on X
  • Aug 14, 20265.6x their median

    عبدالله بن زايد يؤكد تضامن دولة الإمارات الكامل مع دولة الكويت ويشيد بيقظة الأجهزة الأمنية وإحباط مخطط داعش الإرهابي https://t.co/ZPlHFfHAyR

    51317701071K viewsView on X
  • Aug 18, 20265.3x their median

    الإمارات تُدين بشدة الهجوم الإيراني العدواني على كردستان العراق UAE Strongly Condemns Hostile Iranian Attack on Kurdistan Region of Iraq https://t.co/rgvVDxFdl9

    55310401257K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#emiratiwomensday#strongertogether#uae#uaemofa#الإمارات

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 126 interactions against 773K followers, an engagement rate of 0.016%. Measured over 54 original posts, its engagement rate beats 40% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 0.54% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 54 posts sampled, 100% carry an image or video, 35% are part of a thread and 56% link out. The account's strongest tracked post pulled 2.0K interactions, about 16x its own typical post. Recurring topics include #emiratiwomensday, #strongertogether, #uae.

What is MoFA وزارة الخارجية's engagement rate on X?
MoFA وزارة الخارجية (@mofauae) has an engagement rate of 0.016%, based on the median interactions across 54 original posts from the last 30 days against 772,943 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.016%, MoFA وزارة الخارجية sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mofauae have real engagement?
Its engagement rate beats 40% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mofauae post?
Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 3.3 posts per day across the measured window.

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